How to differentiate and position products?Market product differentiation positioning shaping

Many novice sellers do not know how to differentiate andPositioning?

When they are promoting a technology product, they are wondering if they need to doCopywritingWhat about map and measurement?

Or just follow the money and pictures of the big sellers?

Because the mapping and measurement also requires a lot of money, and the results may not be measured, but I don't know.How to express good product quality, Unexpectedly, there is no data to grasp.

I don't know if it's tested well?Still unmeasured?

How to implement product differentiation and positioning?

A: If the big sellers have done a good job, generally speaking, if you go to the same products and pictures, it is difficult for you to make a profit.

Because the gross profit margin of the big seller is not too high (you can judge), and he has formed an advantage now.

If you can't find the difference, you shouldn't just learn to play with him.

Differentiated positioning for product planning

How to do a good job of product differentiation and positioning in the market?

The positioning of super single products, including: product selection, product type, product name, difference, pricing, value▼

Talking about a boss of a metal products factoryE-commercePuzzled;

Their factory provided a metal material for aerospace and other large equipment very early, and the market was relatively small;

This metal is relatively light but very hard after synthesis. They used this metal material to produce a civilian personal paraphernalia, which is now the first.

Most of the sellers find him to produce products, and their own brands are also good, and the unit price is not high (relatively);

He used this metal material to produce aLifeFor supplies, the production cost is three times more expensive than others, about 300 yuan, and the sales price is three times more expensive than others, 3 yuan each.

• Selling on Tmall and gift channels, foundWeb PromotionOperating the company on behalf of the company, and formally advertised on CCTV (not broadcast on CCTV);
• Now that the operation has not met the requirements, I have lost confidence in the network promotion agency operating company, and feel that it is operating on behalf of the company.SEOpoor technology;
• However, some people in this category achieve a unit price of more than 400 yuan a year, and produce about 10 a year, ranking the top three in the category.

Differentiated positioning strategy of enterprise products

1. This metal material is not suitable for the categories he expanded later, because it has the same appearance as cheap materials, and the use is not much different. It does not solve the user's pain points, and the cost is 3 times more expensive.

2. If the agency operation is not done well, it is not because the technology of the agency operation is not good, but because there are problems with the product and positioning of the project, and the positioning and product problems of the project must be solved first;

3. You can't make products of this material just because you produce this material, without considering whether the category is suitable for this material, just like if you produce wood, you must use wood as a pole, and you must not sell people who use bamboo as a pole , not wood for wood's sake.Rather than using wood to produce categories suitable for wood, it will be easier to succeed.

4. Therefore, it is recommended to use the characteristics of this material to develop new categories, make a new species of products, create a new category, and do not make repairs on this category.

5. E-commerce technology has always only solved products, pricing, channels, and the followingInternet marketingchannel.

• Advanced e-commerce companies are actually masters of providing the overall strategy of the entire company, and everything is one thing.
• Therefore, a good e-commerce company is essentially an executive master of network marketing planning and differentiated strategic positioning, rather than understanding technology to solve problems.
• Innovation has always been "nine defeats and one victory", and the probability of success of new products developed has always been very low.
• The boss thinks a good product does not mean market approval or consumer approval.
• The boss must jump out of the "I think, I think" thinking, and pay more attention to the market and consumers.

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