Want to be an independent e-commerce company but can't find a location?The layout of cross-border e-commerce brand positioning

For independent website sellers, it is more important how we grasp the websitePositioning.The positioning of the website should be combined with user portraits;

After finding the accurate positioning, combined with user needs marketing methods continue toSEOOptimization, plus short videos and other means to expand the positioning of the website.

Cross-borderE-commerceThe layout of independent station brand positioning

Preliminary website positioning should be researched, including: market, audience, competitors and products.There are several angles and tools to start with when conducting these investigations:

If the current market opportunity is obtained from the investment direction, the macro trend analysis from PEST;

First, we have to start with our target competitors to make a website or business plan;

In terms of tools, you can use the sales data of e-commerce platforms, social media keywords similar web, and google trends static tools.

Once you have the previous data, you can start thinking about your brand positioning.

general speaking:

• who am I?
• where are you from?
• Where are you going?

Finally formed the initial overall positioning of the website.

These positions are also iterated based on market changes and data feedback.

Independent website positioning: how to accurately obtain user portraits?

It is difficult to find a clear customer base for the popular product model with leading channels and leading traffic.
Usually, independent sellers don't care who bought my product, as long as the user buys.

Therefore, first of all, from the perspective of sustainable development, we must change the originalInternet marketingconcept, targeting users.

Specific steps are as follows:

• 1. Clarify your own direction and tone;
• 2. Use various tools to do early audience analysis and positioning, and get a preliminary portrait of the user;
• 3. Expand online traffic sources, match offline channel expansion data, and collect user three-dimensional portrait data from multiple dimensions.
• 4. AnalysisWeb PromotionData, divide users in detail, and then conduct different types of AB tests for different groups of people.At the same time, it can also communicate and feedback with our purchasing users to form a closed loop of user insight.

Want to be an independent e-commerce company but can't find a location?

Many people want to be an independent website, but after a day or two, they still haven't completed a cross-border independent website.Building websiteposition.

In the end, it is still impossible to determine the positioning of cross-border e-commerce.

In fact, here are the main reasons:

• I haven't positioned myself what I want to do...
• I didn't find the location, I don't know how to continue?
• So how do I position the independent station I want to do?

Simply put, we need to know what kind of seller we are, and then we can analyze the type of buyer group and determine the product price.This also facilitates the operation of independent stations in the later stage anddrainageto determine the audience.

From my understanding, specific cross-border e-commerce sellers can be divided into:

• Factory type: has its own factory and its own products, and the product price has advantageous conditions
• Type of goods sold: Get goods from third-party platforms or factories, and be good at integrating resources.
• Brand Type: Similar to Shein, Anker, etc.

Are there any sellers here who will consider that it is an independent e-commerce site for vertical segmentation?Or a comprehensive e-commerce independent station?

First of all, let's take a look at what is a vertical station and what is an integrated station?

For pet products, it's smaller, focusing on cat products, or even smaller, selling cat toys in one stop.

Make a vertical website:Generally your domain name, your entire website decoration style, etc. need to be vertical, not to mention your products, your social media, etc.For example, if you establish a pet-related niche store, it will be easier to get accurate traffic and increase the repurchase rate by pushing in the future, and it is also more suitable for building a brand effect.

General store:As the name suggests, there are many different types of products on this stand, such as pets, outdoor, womenswear, and more.

Although a general store is not as suitable for building a brand effect as a vertical station, it is easier to start as a general store, with higher flexibility and more choices.

Both vertical and integrated stations have their own advantages and disadvantages.Specifically, you can choose the one that suits you, but according to market data, it is understood that most sellers are selling (receiving from factories or third-party platforms) and do not have their own supply chain.It is recommended to adopt the B2C retail model for website positioning.Simply put, the independent station is not a price station, but a retail model with refined operations.However, there are two points to pay attention to in the refined operation of the website:

Website style: Single product category/vertical website, smooth shopping process, try free shipping or low shipping mode.

Product perspective:The product information is complete, the pictures are beautiful, and the product profit is not less than 75%.

If you have determined the positioning of your sales type, and the product positioning is almost the same, then you can clearly establish and operate your own independent station.