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China's e-commerce has developed for 20 years. Here, we will take Taobao as an example to analyze who makes the most money at each stage.
The first stage of China's e-commerce development: 2003~2008
Grassroots make money.
- Taobao has gradually developed into an online market by relying on a group of young people with no background and no education, as well as the uneven cheap goods in the wholesale market.
- At this time, they are basically small sellers, and they can make some money.
- The online shoppers at that time scolded the poor quality while being really fragrant: they found that the price of online clothes turned out to be a fraction of the shopping mall.
The second stage of China's e-commerce development: 2009~2014
Doing Tao brand is the most profitable.
- Some stores with a little aesthetic and design (imitation) ability have begun to rise.
- Amoy brands have a certain premium. For example, clothes costing 50 yuan can be sold for 150 yuan. At that time, traditional brands did not look down on the sales of these three melons and two dates in e-commerce.
The third stage of China's e-commerce development: 2015~2018
Supply chains and small factories are the most profitable.
- In fact, the Tao brand began to decline at this time (affected by the launch of traditional brands), but many sellers do not need brands, because they have the advantage of being close to the supply chain, and they can use this advantage to make a lot of money.
- For example, women's clothing in Hangzhou, small department stores in Yiwu and Chaoshan, clothing and bags in Guangzhou, electronic and digital products in Shenzhen, etc., as well as small factories in Jiangsu, Zhejiang, Shanghai and Pearl River Delta.
- At this time, a hundred flowers are indeed blooming.
- Especially in subdivisions, gold is everywhere.
The fourth stage of China's e-commerce development: 2018~2021
capital stage.
- Capital began to enter various fields, and firstly, a tall and new domestic brand was packaged.
- When you come up, you spend money to seize the preemption category. Even the supply chain and factory-type sellers who have made a lot of money before can’t make enough capital.
- Coupled with the diversion of Pinduoduo and the rise of private domains, these sellers have to transform one after another.
- Of course, there are still many small sellers who are doing well. They insist on not becoming big. They have one thing in common: they are different.
Seeing this, you will find that e-commerce has now become a traditional industry.
Platforms such as Taobao, JD.com, and Pinduoduo have become channels.
Just like brick-and-mortar shopping malls, big brands and capital occupy a prime position, while small sellers, like traditional offline specialty stores, can thrive as long as you are different.
On the other hand, small sellers with no features, and sellers with no source of supply, if they encounter a new platform that is rising rapidly, and take advantage of poor information, there is still a wave of wool that can be swept away.
In the future, with the maturity of technologies such as artificial intelligence and cloud computing, and changes in traffic trends, the development of e-commerce should still have a fifth stage.
E-commerce is constantly evolving as businesses chase traffic, and it always exists for users, satisfying their needs.
Changes in e-commerce models are also closely related to the background and technical conditions of social development, and the ultimate beneficiaries are users.
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