How can Taobao sellers avoid the phenomenon of red sea product involution?E-commerce enterprises reduce dimensionality and crack down

How to avoid involution competition?There is a word called dimensionality reduction, which means to avoid masters and reduce the dimension of competition, which is the blue ocean.

What does involution mean?

Involution comes from the Latin word "involutum", which means "to turn or roll up", because the German哲学It is famous for its use by Immanuel Kant, American anthropologist Alexander Goodenwizel, American sociologist Clifford Geertz and others.

The inner volume is more popular explanation:get yourself into troubleLife, with no more living space, with a certain amount of negativity.

Here's a metaphor:

• When watching a movie in the cinema, everyone sits.
• However, the people in the first row stood up, and the people in the back had to stand up and watch.
• In the end, everyone was forced to stand up and watch the movie.

What does dimensionality reduction strike mean?

"Dimensional reduction attack" refers to an attack method that reduces a person or thing from a high dimension to a low dimension.

The term appears in the long science fiction novel "Three-Body Problem": an alien race throws a weapon called a "two-way foil" at the solar system, so the solar system becomes two-dimensional and Earth is destroyed.

Simply put, three-dimensional is solid, and two-dimensional is flat. "Dimensional reduction strike" is to reduce the spatial dimension of the attack target, thereby destroying it.

On the Internet, "dimension reduction strike" means that two sides with disparity in strength compete on the same stage, and the weaker side is defeated.

For example, professional singers compete with Internet celebrities, and well-known Internet companies compete with emerging creative companies.We can call this situation a "dimension reduction strike".

The dimensionality reduction attack originally came from the three-body, the higher-level thoughts and methods referred to later, and the rolling attack on the low-level.

TaobaoHow can sellers avoid the phenomenon of internal competition among Red Ocean products?

There are several types of dimensionality reduction attacks:

• National dimensionality reduction crackdown
• Dimensionality reduction attack on face value
• Dimensionality reduction attack
• City dimensionality reduction attack
• Educational dimensionality reduction attack
• Skill Dimension Reduction Strike
• fight dimensionality reduction
• Cross-dimensionality reduction strike?

National dimensionality reduction attack:

• Bring the latest foreign products or models to China.
• Or move domestic advanced products (especially the Internet) to foreign countries.
• Didi, Meituan, Baidu, Tencent, Alibaba, these are all copied from abroad.

The face value dimensionality reduction attack:

• Handsome guys and beauties went to sell biscuits, and they became popular all of a sudden.A few days ago, there was a little brother who set up a stall on the hot search.
• There is a beautiful girl in the night market around who sells lemon chicken feet.

Thinking dimensionality reduction attack:

• Bring the business thinking and traffic thinking you learned from competition to the countryside to play.
• such as nowVibratoFocusing on the rural market, many students who sell courses have taught farmers to start live broadcasts. They don’t sell courses anymore, and they make a lot of money selling mobile phone sound cards.
• An average bakery in a first-tier city.It's too popular over there, coupled with the Internet thinking learned from the first-tier cities, the private domain has also done a city dimensionality reduction attack: the wind is booming.

Urban dimensionality reduction attack:

• For example, talents from big cities go to small cities for development.As long as you choose the right industry, there are almost no competitors.
• For example, college students start from the assembly line when they go to the factory.With their own knowledge combined with production, the rise is fast.I have also been on the assembly line, so I developed products later, avoiding many pits, and one explosive model for one suite.

Skill Dimension Reduction Strike :

• For a certain special skill, your level may be a few streets worse than that of the masters.
• But teaching Xiaobai is enough, then go to teach Xiaobai, use the online platform, and make paymentWeb Promotion, the traffic obtained can be amplified by XNUMX times.

Industry dimensionality reduction strikes:

• The most suitable enterprises for dimensionality reduction are the service industry and small businesses.
• Such as the currentE-commerceThinking and Internet celebrity thinking are used as entities, and the effect will be much better than the traditional entity business model.
• Whether it is visual effects, service models, or discounts and promotions, they are all shortcomings that complement the traditional entity business model to a large extent.
• Internet experience is devolved to traditional industries, such as manufacturing.
• For example: college students who have studied communication, come to work as an intermediary.

Fight dimensionality reduction strike: High school students hit elementary school students, 1 hit 10.

Cross-dimensionality reduction strike:Modern people travel to ancient times with high technology (only possible by filming time-travel dramas).

Multidisciplinary or cross-industry dimensionality reduction strikes:

• There is also a business that is very practical for dimensionality reduction, multidisciplinary or cross-industry.
• For example, you are a machining factory, and he is an electronic factory, and the competition is fierce.
• We are looking for the product development and production of this kind of electromechanical combination, such as surveillance camera lenses (autofocus, electric zoom), such as Canon Nikon Sony lens adapter rings, such as large hybrid drones, etc.
• Competing across disciplines is easier, but requires you to be an expert in each discipline.

The premise of reducing the dimension of e-commerce enterprises

There is also a premise that your personal skills must be reliable enough.First, you must cultivate yourself, and you are almost ready to do it.

The basis of dimensionality reduction is that you are in a high dimensionality, and the only way to reduce dimensionality is to avoid involution competition.

If the root cause of the involution is not solved, this can only be an expedient measure. If the dimensionality reduction hits too much, one's own level may be regressed, and there will always be a winner when the two tigers compete.

Netizens said that they have tried it before, and it is difficult for factories to reduce dimensionality, and it is difficult to produce low-quality/low-price products on a production line that produces high-quality/high-priced products.Because the quality standards are completely different.

Precautions for avoiding the dimensionality reduction blow of in-volume competition in the Red Sea

As mentioned above, I learned the skills in big cities and went to small cities to develop dimensionality reduction and combat to avoid involution competition.

It should be noted here that there are many jobs, which are only available in big cities, but in small cities, there are no jobs at all...

Such as high-paid code farmers, high-paid artists, etc...

For example, in the Fuyang District and Lin'an District of Hangzhou, which used to be county towns, they have changed districts for many years, and there is still a huge gap between the commercial and the main urban areas.

Due to the high housing prices in the main city, some Hangzhou natives, as well as talents from other places, have gone to live in these counties.This one doesn't have that one.The style of clothing stores is earthy and expensive, there are few delicious stores, and the takeaway is even more desert.

The premise of dimensionality reduction is to increase dimensionality. You have more dimensions than others, and each dimension is stronger than others.Otherwise, it is called casting a wide net, and you will be abused in every field.

The dimensionality reduction attack is to discover one's own advantages, and then make use of one's strengths and avoid weaknesses, use one's own advantages to beat others' disadvantages, and form a differentiated and dislocated competition.