How to do Amazon Brand Licensing?Authorization Process After Amazon Brand Registry

Why do AmazonE-commerce, Want to authorize the brand?

• Registering a trademark is simple, but the process is very cumbersome and takes at least 10 months.
• It takes a long time, so the product'sWeb Promotionwill also be delayed.
• And once the trademark is approved, if the store is unfortunately blocked, the bound brand can no longer be used.
• On the one hand, the Amazon system will prompt that the brand has been registered, and on the other hand, it will cause a large degree of association, so sellers need to use brand authorization.
• Brand authorization means that after a brand is registered in one store, it can be used by multiple stores.

The difference between brand registration and brand authorization

• Brand registration: A brand can only be registered with one Amazon account;
• Brand authorization: a successfully registered brand can authorize multiple accounts;

Seller's Note: Before brand authorization, the authorized store must have an Amazon brand registration account, otherwise the authorization will be invalid.

Authorization Process After Amazon Brand Registry

1. Log in to the Amazon account, enter the brand registration page, and click "Brand Authorization" Registry Suzuke"

2. Enter the case log page and select "update role or add new user to account"

3. Fill in the brand authorization information, according to the actual situation (convert this page to English)

Tip: "Authorization role" has 3 options to fill in, each role is different!

Administrator: Administrator, who has the right to assign roles to other store accounts.

Rights Owner: The trademark owner has the right to report infringement, use the "Report Violation" tool, and enjoy web page permissions.

Registered Agent: A trademark agent who can report violations using the Amazon Brand Registry tool.

Choose "Registered Agent" as the general trademark agent because it can help sellers sue infringers.

4.After filling in, click "Submit", which is equivalent to forming a case.Usually, emails are received within 1 to 2 days.Once the mail goes through, it means the brand is authorized!