How much does it cost to sell goods on Douyin Live?Do Douyin live streaming budget analysis

How much does it cost to sell goods in the Douyin live broadcast room?

doVibratoIs the cost of live broadcast high?

Douyin live streaming is not suitable for small sellers, the cost is too high, and it is very profitable to do it. Earning hundreds of thousands a month is entry-level, but the investment is high and difficult.

• The most difficult to manage is the anchor, about 2 a month, and it is difficult to manage.
• If there is a proprietress to start, it is very cost-effective.
• Small bosses must broadcast by themselves, don't care about appearance.

Douyin anchor salary so high?The overall cost should be so high, otherwise it will not be good.

How much does it cost to train a host?

How to calculate the cost of live streaming on Douyin

How to calculate and analyze the cost of carrying goods for Douyin live broadcast?

We think that for ordinary people, it is very difficult to do live broadcast mode. After all, not everyone can do the broadcast mode, and most people can't insist on live broadcast every day.

Hiring an anchor is too expensive.

certainE-commerceThe boss just calculated the account, just for reference.

Suppose to broadcast 6 hours a day as an example:

1. 主播2名（交替），月薪12000-15000，提成1-3%
2. Internet marketingOperation, similar to Tmall operation, is responsible for the preparation, planning, promotion and review of each game.Monthly salary from 12000, commission 1-3%
3. Central control, an indispensable position during live broadcast, responsible for assisting in operations, cooperating with anchors to explain and put products on and off shelves, with a monthly salary of 7-8 thousand.
4. E-commerce live broadcast assistant, doing some chores, such as cooperating with the anchor, shooting videos, etc., the monthly salary is 7-8 thousand.
5. Customer service, as the case may be.If the amount is not large, the central control can be part-time.When the quantity is large, a separate customer service is required, and the monthly salary is 5-6 thousand.
6. The rent, the live broadcast room occupies a small area, it is 5.
7. Paid promotion, not doneWeb Promotion, if it is opened, according to the proportion of early e-commerce, sales will be 10%.

• To sum up, a daily Douyin live broadcast room costs about 7 per month.

Assume a 50% gross profit for regular clothing and a 40% return rate.

This kind of department store products with low gross profit and low return rate can only be guaranteed by selling 1 per day.

Of course, if it is a mom-and-pop store model, the wife will appear on the camera and the husband will run it, and the Douyin live broadcast will be done at home, and the cost will be cut at least half.

TaobaoThe easiest way for sellers to sell goods via Douyin live broadcast

We think this pattern is the easiest:

1. The easiest way for Taobao sellers to do Douyin is to open a Douyin store.
2. Then ask a Douyin expert to bring the goods. When the customer service is fine, let him go to Douyin to talk to the talent, and only charge a commission.
3. It’s true that corporate self-broadcasting is more profitable, but most small shop owners can’t handle it.

• (Not all products are suitable for Douyin live streaming, be careful)

Therefore, it is still necessary to cooperate with the head anchor and let professional people do professional things.

Those who often do live broadcasts have a better understanding of small sellers, because we usuallyLifeAll of them are big sellers, and there is a big difference between small sellers and big sellers.

How do big sellers talk about how to become big?So we talk about our understanding of categories, management, and brands... These can make big sellers very excited.

But small sellers are not at all interested in these concepts, but hope you teach medrainageThe trick is to double my traffic.

You know, they don't even understand the value of the click-through rate of the main image, so they want to do well in e-commerce.

In other words, if you don't analyze anything, just brush the bill and drive the car when you get a product, it will definitely fail.