What should I do if low-priced products are copied by the market?How to deal with products being copied by peers

In the business of original products, the most distressing thing is that the products are copied at low prices.Many people are confused when they are copied, but there is no need to panic.

What should I do if a low-priced product is copied from a copycat?

What should I do if low-priced products are copied by the market?How to deal with products being copied by peers

How to avoid being copied and imitated by peers in e-commerce?

Netizen C is very experienced in this area, so I want to tell you some countermeasures.

Try to register the patent before the product is released, please visit this article for details▼

  1. Increase SKUs, such as size, color, and increase conversion rates.You can also make a ladder price in the copied link and use the low price SKUdrainage.
  2. Do a good job of comparing the details page and the video, highlighting your advantages in all aspects, and pointing out the shortcomings of the cottage.Be careful not to deliberately disparage your peers here.It's easy to break the rules.
  3. Industries with low thresholds need to face the reality of the short life cycle of popular models, rather than "glass hearts", and need continuous development to offset the loss of cottages.How to develop?Please see this:
  4. Use the Boston Matrix and don't get into business fights.Many people fight price wars because they are out of breath.In fact, your opponent deliberately provoked you, and then you hurt yourself.
  5. In marketing, there is a Boston matrix method.

According to the Boston matrix method, experts divide products into three categories:

  1. Star products (high growth, high profit) can be met but not sought after.
  2. Taurus products (steady growth and profit);
  3. Thin dog products (unstable growth and profits).

Experts like to release mad dogs to bite people (low prices), specialize in attacking other people's Taurus products, and then rely on their own star products and Taurus products to make money.

The opponent's Taurus products gradually turned into thin dog products, and he did not replace them, and the game was over soon.

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