On October 9, 2006, Google acquired YouTube for $16.5 billion and operated it as a subsidiary. Since the merger, Google has not publicly disclosed YouTube's detailed operating costs. Google was initially extremely cautious about how to monetize YouTube, but never stopped expanding its reach. Let's take a look at Google's actions following the acquisition of YouTube.
In June 2007, YouTube announced in Paris that it would launch global localization services and launch a multilingual website interface. Nowadays, the language of the user's computer can be automatically recognized and jumped to the corresponding page. When updated to 6, YouTube already supports multiple language versions and countries or regions.
In October 2007, Taiwanese-born Chen Shijun, one of the founders, returned to his hometown and launched the Chinese version of YouTube in Hong Kong and Taiwan respectively. In order to cooperate with the launch of YouTube in Taiwan, YouTube has signed content supply cooperation agreements with Tianxia Magazine, Sanli TV, China Television Corporation, Taiwan Public Radio and Television Group, and Lion Travel Agency. When it was launched in Hong Kong, YouTube signed content supply cooperation agreements with Asia Television, Hong Kong Tourism Development Well-known organizations such as the Bureau, Radio Television Hong Kong and Celestial Entertainment have also reached content supply cooperation agreements.
On August 2008, 8, according to the IT blog "Dancing with G", Google's YouTube officially supports Simplified Chinese, which is an important step for Google to indirectly enter the Chinese market.
In November 2008, YouTube reached an agreement with Michael May, Lionsgate Entertainment and CBS to allow full-length movies and TV series to be broadcast on its US website.
In July 2009, YouTube announced support for uploading and watching 7D movies. In November 3, YouTube signed an agreement with the British Channel 2009. The channel will upload all its programs to YouTube's TV area in full, so that British users can watch these programs in their entirety for free. In total, more than 11 complete series have been uploaded through partner companies, making British Channel 4000 the first mass media in the world to provide complete programs on YouTube.
Hopefully, the article "Unveiling the Story Behind Google's Acquisition of YouTube and How It Disrupted the Video Market" shared on Chen Weiliang's blog ( https://www.chenweiliang.com/ ) will be helpful to you.
Feel free to share this article's link: https://www.chenweiliang.com/cwl-31641.html