Are you good at making products but don’t know how to promote them online? This promotion guide will help you break through the bottleneck

How should people who are good at making products promote their products? What methods are suitable?

Are you good at making products, but don't know how to promote them? This promotion guide provides you with practical tips to help you break the promotion bottleneck. Whether it is distribution strategy, channel selection, or how to double the sales of products, here are detailed answers! Make your products not only good-looking, but also "sell"

Many companies work hard to develop products and put a lot of effort into the market, only to find that the profits are mediocre.

At this point, shouldn't those who are actually good at product development ask themselves: Have I chosen the right online marketing method?

Even if your product is unique, if your promotion follows the crowd, you'll likely struggle to stand out. So, let's discuss how experts choose their online marketing strategies and what methods suit them best.

1. Distribution and agency: let profits flow to "living water"

For most businesses, distribution and agency are undoubtedly common promotional methods. Products gradually reach the market through layers of distributors, allowing companies to maintain relatively stable revenue while sharing profits. Why then do many companies still choose this seemingly "profit-sharing" model?

In fact, the distribution model brings sustained cash flow and market penetration . By providing profit margins to distributors, companies not only reduce their own promotion costs but also leverage distributors' resources to achieve wider brand exposure. Although the company's net profit may ultimately only be around 10%, this model is suitable for companies that want stable development and have long-term goals.

However, while the distribution model is stable, it's difficult to achieve rapid profit growth . If you're a product manager seeking high growth and quick profits, this path might not be the best choice.

2. Self-operated sales: higher gross profit, but also higher costs

Many companies, after trying distribution, found profit margins too low, so they simply chose to cancel distribution and agency agreements and sell goods directly . However, the results are not always as expected. Net profit remains around 10%. Why is this?

This is because direct sales require significant investment in traffic acquisition and advertising costs . While direct sales increase gross profit, the costs of traffic acquisition and advertising consume a large portion of those profits. This model is more suitable for businesses that already have a certain level of brand awareness and can generate organic traffic. If you need to rely on advertising to drive every single order, increasing profits will become increasingly difficult.

Overall, the self-operated model is suitable for companies that already have a fan base and strong brand influence , while startups may face greater cost pressures if they choose this approach.

3. E-commerceCarrying goods: the game between extreme sales scale and net profit

For most companies, generating 1 billion yuan in revenue and 10 million yuan in net profit annually on e-commerce platforms is an outstanding achievement. However, the effort behind such success is considerable.

E-commerce platforms have the advantage of a broad user base, but the cost of acquiring traffic is also very high . Businesses need to continuously optimize their stores and invest in advertising to gain a foothold in the fiercely competitive market. Therefore, while the e-commerce model can achieve large-scale sales, net profit margins are still compressed to around 10%. This approach is suitable for companies that want to expand rapidly and increase brand awareness.

The core strategy of e-commerce live-streaming sales is to maximize "human efficiency ." Companies can rapidly increase sales by connecting with a large number of influencers and key opinion leaders (KOLs). For companies that excel in product innovation and have a certain level of brand recognition, this is a good way to quickly scale up sales, but it also comes with high advertising and traffic costs.

4. Supply chain integration: an easy expansion tool

When a company's net profit margin remains around 10%, some may consider focusing on the supply chain rather than simply selling directly . The advantage of supply chain integration is the ability to collaborate with multiple distributors or influencers, shifting the promotional burden to partners.

For example, a company's business team can connect with 100 or even 1000 expert distributors, so that a team of 10 people can achieve the sales effect of thousands of people. This method not only reduces the company's direct sales costs, but also allows each distributor to perform their duties and improve overall labor efficiency.

Supply chain models are suitable for companies with diverse product ranges and broad target audiences . If a company has abundant resources and is willing to bear certain distribution risks, supply chain integration is undoubtedly a good choice for "reducing costs and increasing efficiency" in product promotion.

5. Innovation-driven market launches: Bonus period for unique products

For a product to truly stand out, being a first-of-its-kind and innovative product is key to success. The market is flooded with similar products, and customers are often more interested in novel and unique items. For example, launching a distinctive new product like "Cordyceps underwear" could potentially generate huge sales and profit margins once it gains market acceptance.

The advantage of launching an innovative product for the first time is that there is less market competition at the beginning, allowing companies to set prices freely and enjoy substantial profit margins. If the product becomes an instant hit, agents and distributors will spontaneously flock to it, which greatly reduces the company's promotion costs.

Of course, innovative products also carry risks. If the market response is poor, the investment may not be recouped . Therefore, launching a new product requires companies to possess keen market insight and unique product development capabilities. For those skilled in product development, continuously launching innovative first-time products may be the long-term path to profitability.

6. Find the right partner: the perfect match between selling goods and new products

For those skilled at product development, promotional methods should be chosen based on their product positioning . Teams adept at finding influencers and distributors can focus on unique and innovative new products, making them their primary promotional projects.

For teams focused on sales, choosing the right supply chain is crucial . Selecting a supply chain that offers new product launches and continuous innovation can not only enrich their product line but also help them gain a competitive edge in the market.

In marketing, true experts know that the most important thing isn't the marketing methods, but finding the right targets . These should be either innovative products with high market demand or reputable, well-resourced supply chain platforms. This kind of partnership is essential for achieving stable sales growth.

Conclusion: Choose a promotion strategy that suits you and go further and more steadily

In today's highly competitive market, companies should choose their promotional strategies based on their own characteristics. Distribution, agency, self-operated, e-commerce, supply chain integration, and even the launch of innovative products— each promotional method has its applicable scenarios and company types.

In marketing, there is no perfect strategy, only the right choice . Those skilled in product development should carefully consider how to ensure their products are accepted by the market and generate high profits when launching them.

Finally, remember that a product's core competitiveness is the foundation of long-term sustainability . No matter how many promotional methods are available, only innovative products that meet specific needs can establish a foothold in the market. We hope that every product manager can find their own promotional strategy, allowing each product to truly shine in the market.