Analysis of the psychological characteristics of users' reading in the new media era: if you master these 7, you will earn

new mediaAnalysis of the psychological characteristics of users in the era of reading: if you master these 7, you will earn

Everyone always wants to be a news master, and forwarding news to the circle of friends or community is to attract everyone's attention, likes, and comments. This is the way for users to gain superiority and satisfaction.

You provide information (especially hot news) faster than others, allowing users to forward the message to show that they are a "news master" who "knows before others", so as to gain happiness.

For example: so-and-so famouspersonWhat happened, this is the hot spot (I will share how to combine my public account laterPositioning, a reasonable leverage hotspot).

If the hot news is sent later, the user will be embarrassed to post it on the Moments, and if it is forwarded late, it means that his news is behind others.

"I want to know more than others"

As the editor of the WeChat public account, users can get richer and more valuable information from you, and users will not go to other places to find them.

"I want to see a different perspective"

Users pay attention to personalized expressions, write articles to express from various viewpoints and perspectives, express their likes and dislikes boldly, show a distinctive way, and make users like you ^_^

"Articles that are useful and interesting attract me more"

Usefulness is practicality, and it makes people feel that they can learn to use it.

Interesting is not boring, pure text is too boring and some can't read it, plus a personalized image, adding interest can effectively reduce the boring ^_^

For example, originally my automatic reply was like this:If you have any good ideas or opinions, welcome to add WeChat for in-depth exchanges.
It has now been changed to:If you have good ideas and suggestions, welcome to hook up and communicate, and wait for the hit [yeah]

Ha ha!Does that make it more interesting? (thanks hereIntercept CollegeWang Hua's suggestion from class 14, your way of speaking is much more interesting than mine)

You can try to reply your thoughts on this article in the dialog box of my WeChat public account (ID: cwlboke), and see what else I said besides replying like this?Ha ha!

The reason why users are rewarding and interesting is that the neurons in the brain have generated new connections. As long as you can feel the new connections generated by the neurons in the brain, it is useful and interesting. O(∩ _∩)O~

"I want more convenient and efficient reading"

Users want to read more efficiently, and hope to obtain more content in a short time; at the same time, reducing steps allows users to obtain information faster and more conveniently.

For example: Originally, the user had to scan the article to read, so we simply reprinted it directly, and wrote a few paragraphs of our own thoughts at the beginning, followed by the reprinted article, wouldn’t it be beautiful?

(I only thought of this method today, and some of the articles I share should do this, otherwise people will be very disgusted when they read it, hehe!)

Whether it is writing articles or designing pictures, a good pleasing experience can make people look cool and feel very enjoyable.

It's like I do mind maps and connect the key points with lines and graphics. Not only does it look beautiful and enjoyable, but every time I look at it, I strengthen my memory ^_^

Traditional thinkers are arrogant, show a superior style, and ignore users, which is difficult for users to accept today.

Have a humble attitude, talk to users on an equal footing, and actively reply to messages, making people feel approachable and more popular~