Chen Weiliang: How does Internet marketing screen customers?3 psychological principles for screening target customers

Chen Weiliang : How to screen customers in online marketing ?

3 psychological principles for screening target customers

Set the transaction standard: If you want to gain a transaction, you still need to establish a good transaction standard in your own mind.

These set transaction standards can be set by yourself. The following examples are:

1) It's not that I want to sell, but you want to buy:

It's not that I beg you to buy my products, but you want to buy them yourself. I only serve as a service to help you introduce this product, and you can guarantee that the product is genuine by buying from me, and then also guarantee the after-sales service.It's not that I'm looking for you to sell to you, but if you have this need, you come to me to buy it (this is a good transaction standard).

2) Instead of the user choosing me, I choose the user:

This is also very important. Whether you are in a successful or unsuccessful transaction process, you must be very clear that "it is not the customer who chooses me, you are not the one who is selected to be interviewed, but you are choosing the customer", not all customers are We all want to sell him, and it's not that I am begging him. We are very high-quality. It doesn't matter if we sell it to you or not. You must meet my requirements before you can sell it to you.

3) Sell products to select customers:

It's not that everyone has to serve each other and sell them products, right?In fact, this is a very good benefit for us to sell mid-to-high-end products. You can get good customers by selling good products.For example, if you serve 1000 low-quality customers, you may get so much income; but if you serve 50-100 high-quality customers, you may also get such income, but relatively speaking, the labor and effort you pay will be much less. , you will be much more relaxed.Different prices, different results, you sell cheap, get a bunch of very bad customers, you are very painful, face these disputes and troubles every day, if you leave valuable energy to high-quality customers, you will will be very easy.

Case description

Specifically what are the requirements?Saying that I choose customers, but not talking about the specifics, I feel empty. What do I mean by choosing customers?

Take the Nuanniu heater as an example. As a heating device, the Nuanniu heater is just one of many options for people to keep warm in winter, right? There are many other heating solutions, including using radiator panels, installing underfloor heating, using small electric heaters, using air conditioning, fan heaters, the kind of heaters that are popular in Sichuan , wall stickers, etc... There are all kinds of heating devices, right?

What is the positioning of Warm Cow heaters among various heating devices ? Some might consider them mid-to-high-end, but for many, Warm Cow is a bit high-end. This is because you can buy an oil heater for 200-300 yuan, or a small electric heater for tens or hundreds of yuan, making the purchase cost very low. Alternatively, you can use a hand warmer; you warm yourself by the fire for a while and then turn it off. Some people even shiver in winter and basically don't need a heater at all!

In the market with so many options for heating equipment, it can be distinguished that some people are pursuing comfort, not money and electricity bills.

So, no matter whether you do network marketing or not, you must have the awareness that we have to select customers, not to say that I have to serve you well and sell products to you, right?In fact, this is a very good benefit for us to sell mid-to-high-end products. You can get good customers by selling good products.

• For example, if you serve 1000 inferior customers, you may get so much income;
• However, if you serve 50-100 high-quality customers, you may also get such income, but relatively speaking, the labor and effort you pay will be much less.Micro MarketingIt will be much easier.
• Different prices, different results, you sell cheap, get a bunch of very bad customers, you are very painful, face these disputes and troubles every day, if you leave valuable energy to high-quality customers, you will will be very easy.

How to avoid trouble when doing WeChat marketing ? Remember, the first step is to use a framework-based thinking approach to help you filter high-quality customers.