Chen Weiliang: How does Internet marketing screen customers?3 psychological principles for screening target customers

Chen Weiliang : Internet marketingHow to screen customers?

3 psychological principles for screening target customers

Set the transaction standard: If you want to gain a transaction, you still need to establish a good transaction standard in your own mind.

These set transaction standards can be set by yourself. The following examples are:

1) It's not that I want to sell, but you want to buy:

It's not that I beg you to buy my products, but you want to buy them yourself. I only serve as a service to help you introduce this product, and you can guarantee that the product is genuine by buying from me, and then also guarantee the after-sales service.It's not that I'm looking for you to sell to you, but if you have this need, you come to me to buy it (this is a good transaction standard).

2) Instead of the user choosing me, I choose the user:

This is also very important. Whether you are in a successful or unsuccessful transaction process, you must be very clear that "it is not the customer who chooses me, you are not the one who is selected to be interviewed, but you are choosing the customer", not all customers are We all want to sell him, and it's not that I am begging him. We are very high-quality. It doesn't matter if we sell it to you or not. You must meet my requirements before you can sell it to you.

3) Sell products to select customers:

It's not that everyone has to serve each other and sell them products, right?In fact, this is a very good benefit for us to sell mid-to-high-end products. You can get good customers by selling good products.For example, if you serve 1000 low-quality customers, you may get so much income; but if you serve 50-100 high-quality customers, you may also get such income, but relatively speaking, the labor and effort you pay will be much less. , you will be much more relaxed.Different prices, different results, you sell cheap, get a bunch of very bad customers, you are very painful, face these disputes and troubles every day, if you leave valuable energy to high-quality customers, you will will be very easy.

Case description

Specifically what are the requirements?Saying that I choose customers, but not talking about the specifics, I feel empty. What do I mean by choosing customers?

Take the cow warmer as an example. As a heating device, the cow warmer is just one of the many choices people have for heating in winter, right?There are also many heating solutions, including using heater sheets, installing floor heating, using small sun, using air conditioners, air heating,Sichuan ProvinceFavorite firearms, wall stickers, etc... Anyway, there are many kinds of heating equipment!

What is the warm cow heater among many heating equipmentPositioning?For example, it is mid-to-high-end, but for many people, Nuan Niu is a bit high-end.Because 200-300 yuan can buy oil cubes, Xiaoyang can buy one for dozens of yuan or more than XNUMX yuan, and the purchase cost is very low.Or use a firearm, cook the fire when it is cold, and turn it off after a while. Some people even rely on shaking in winter and basically don't need a heater, haha!

In the market with so many options for heating equipment, it can be distinguished that some people are pursuing comfort, not money and electricity bills.

So, no matter whether you do network marketing or not, you must have the awareness that we have to select customers, not to say that I have to serve you well and sell products to you, right?In fact, this is a very good benefit for us to sell mid-to-high-end products. You can get good customers by selling good products.

• For example, if you serve 1000 inferior customers, you may get so much income;
• However, if you serve 50-100 high-quality customers, you may also get such income, but relatively speaking, the labor and effort you pay will be much less.Micro MarketingIt will be much easier.
• Different prices, different results, you sell cheap, get a bunch of very bad customers, you are very painful, face these disputes and troubles every day, if you leave valuable energy to high-quality customers, you will will be very easy.

doWechat marketing, how to avoid trouble?Remember that the first step is to useFramed way of thinking to help you filter high-quality customers.