Chen Weiliang: Analysis of the coping strategies of 4 types of customers of Wechat, Taobao, Tmall & JD.com

Chen Weiliang: parsingSmall trade/TaobaoTmall & JD.com

Strategies for 4 types of customers

OnWeb PromotionIn terms of various communication skills, there is no fixed communication skills. Whether it is Wechat, Taobao, Tmall or JD.com, if you want to make a lot of money in business, you must find the demands of customers. Soft places, we have to be good at grasping.

People are very different. Generally speaking, there are 4 types. We can compare them as:

1) Tiger customers

When you swipe the screen, he is more impulsive and asks you how much this thing is, and I want to buy it.If you want to hurry up, he needs to give it to him immediately if he wants to use it. The pursuit is fast, and it is not short of a few dollars.

2) Raccoon customers

I'm a little more lazy. Maybe I asked you how much money today, but it's silent. After four or five days, it's fine. Maybe sometimes you think of him, you have to ask him, or he will forget about it.

3) Owl-type customers

It's just watching you from a distance, watching your Moments every day to share what to sell, and occasionally asking how much is it?No sound.Or, I x, why is it so expensive?

For example, you sell 298.

He asked if the 290 would be sold?

Some people say that it is not produced by me, how can I sell it cheaply?

In fact, when encountering such a customer, the best corresponding strategy can be found in my article "Summarize what to do when someone thinks it's expensive?How to settle it?》.

In fact, this kind of person belongs to some kind of careful calculation. Asking you how much is just wanting you to give him a bargain.

You have to analyze his psychology. Does he want to chat with you, have fun, or really want to buy something from you?

If you analyze what he wants to buy from you, you should start to give him a plan, tell him the advantages, characteristics and charm of a product. If you are willing to pay this money to understand this product, what will it do after you use it?Brand influence, you can Baidu...

For example, the vegetable washing machine of Caibao, for middle-class people who drive Mercedes-Benz BMWs, they pay more attention to maintenance and are easier to push.

Because everyone knows that pesticide residues and various meat hormones are difficult to distinguish between true and false, you can tell him what the world's leading technology does Caibao use, and how to decompose the residual pesticides on the surface!When people hear this, it's very useful!How much does this cost? It's only 2600 yuan, I will keep your family healthy.

If he or his family accidentally ate these pesticides and hormones, it would be bad for him to become cancer. Let him consider it from this perspective, and he would gladly accept it.

Although we cannot cover every aspect of each product, we must have an accurate grasp of the characteristics of a product and express it in our own language.

If you block you, delete it, clean it up, we will do itWechat marketing, Wechat friends don't need so many, what you want is essence.

4) Parrot-type customers

One bite is to break the casserole and ask to the end.

He asked: Your socks are so expensive, do they really work?

You will send him 2 pairs. At this time, you will analyze whether he has continuous purchasing power. If he has no purchasing power, he will go to the next one.

No matter what type of customer, what is the best response to a sales deal?

Of course, use articles to attract them, and then combine ourInternet marketingWhen the strategy is implemented, the business will grow bigger and bigger like a snowball. Those who do well do so.