How to do SEO promotion? 6 Execution Plans for Website Optimization

How to conduct SEO promotion?

6 Execution Plans for Website Optimization

Chen Weiliang previously shared the above three topics; this article continues with the fourth topic.

In the next few days, Chen Weiliang plans to focus on sharing 10 topics, stories, and unique skills. Each sharing will bring a completely different perspective to everyone, and he hopes it can help everyone make money quickly.

The sixth topic: How to carry out SEO promotion?

The method of search engine ranking is actually very simple, why?

We need to change the way of thinking. We don’t think about SEO with technical thinking, we need to think about search engine functions, because no matter how the search engine algorithm changes, what changes is to optimize the user experience.

What is user experience?That is, we need to study user behavior and understand human nature, so many methods have become very simple.

Many new media novices don't understand online marketing . Some people only have a basic understanding of online promotion and are only beginners in programming. Many more don't understand advanced programming. However, as long as we understand the core ideas of search engine algorithms, we can grasp the essence of everything and even deduce future algorithms.

Story 6: The Story of Learning SEO

Some of Chen Weiliang's friends who are micro-business owners rely solely on WeChat, without promoting their official accounts , let alone importing any external traffic...

Two major functions of WeChat:

1. database
2. Social

In reality, WeChat is just a tool, so their WeChat marketing efforts don't generate any traffic at all, which is their biggest problem!

Some people learn SEO to optimize e-commerce websites.

The essence of e-commerce is to acquire targeted traffic through SEO, so those who learn it can quickly make money by operating through the following 6 key principles of SEO – SEO execution plans.

No. 6 stunt: SEO execution plan

1. Keyword Mining
2. keyword placement
3. Content blasting
4. URL optimization design
5. Internal link optimization
6. website authority increase

For the current search engine, you only need to do the following 6 SEO strategies.

Keyword Mining

• Use webmaster tools to mine website keywords and cross various keyword combinations.
• For example: XX area + service, special air ticket from XX city to XX city.
• For example, your business, keywords and a certain business in a certain city can be combined to find hundreds of thousands more keywords and content.

keyword placement

Reasonable layout of website keywords is the basic skill of on-site optimization.

Remember not to pile up keywords, otherwise it is very likely to be downgraded by search engines.

• 1) Web page title title tag
• 2) describe the description tag
• 3) Keywords keywords tag
• 4) Reasonable layout of keywords at the beginning of the content
• 5) Website logo description keywords
• 6) Breadcrumbs
• 7) Reasonable layout of keywords in image alt tags

Content blasting

The excavated keywords are combined with the existing web page content to make an aggregate page.

1) The homepage of the website is the core keyword

2) Use common keywords in category columns

• Category page: Related articles form special topics, high-quality aggregate pages.
• Tabbed pages: Combined with existing content distribution, medium quality aggregation pages.

3) Use long tail keywords on the inner pages of the article

URL optimization design

• The more levels of URLs, the more unfavorable spiders are to crawl, and the lower the weight.
• The fewer levels of URLs, the easier it is for spiders to crawl, and the higher the weight.
• The home page has the highest weight, followed by the column page (category or label), and finally the article page.

Internal link optimization

1. Backlinks are not just external links, but also internal links.
2. You can refer to Wikipedia websites, and the internal links are very good.
3. It is recommended to use plug-ins to achieve automatic internal link website homepage and column pages (Chen WeiliangBlogging does just that)
4. To add internal links of other articles to the article, you can add them manually.

website authority increase

Regularly add external links to the website every day, and the authority of the website will definitely increase.

It is stipulated that every day you must go to a website that has not sent external links before to send external links.

If you send 3 external links within 100 days, the workload will be very large, and it is likely to be impossible to complete under the condition of insufficient manpower... What should I do?

Please refer to the following SEO external link implementation plan:

• First of all, do a good job in the basic skills of on-site optimization.
• Then, we just set a plan to send at least 3 backlinks per day (1 x 3 = 3)
• In this way, 1 external links of different domain names have been accumulated in 90 month (3 x 30 = 90)
• After 1 year there will be at least 1080 backlinks for different domains (90 x 12 = 1080)

As long as you can do the above 6 links well, for keywords with moderate difficulty, your website can easily get rankings, and get a steady stream of traffic and customers through search engines.

Due to the limited space, I will not talk about the more basic SEO details, but just tell you to follow these 6 aspects.

What is the core of SEO?

The answer is for you to think about: What kind of good websites do search engines prefer?

A good website means that the ranking is very good. It conforms to the above 6 rules. It is enough to integrate the website into these rules ^_^