A micro-business imitates the US supermarket COSTCO Costco model

A certain micro-business imitated the model of American supermarket Costco.

In recent years, WeChat has become very popular on the internet. However, because WeChat is a new thing, many people don't know how to use it for online promotion , make money through WeChat, and achieve passive income.

The model of imitating the American supermarket Costco is the most typical application of e-commerce .

Chen Weiliang had previously heard a Beijing-based micro-business leader say, "Our CEO used to be positioned as the boss, and our members as employees."

He also said, "Recently, I've been thinking about and summarizing WeChat marketing models. Is the CEO really our core user? The value of a core user is that they can truly bring in more users."

We are prepared to take members as the core, and members can bring new profits and new members. "

He said that after learning about online marketing theory, he gained the following insights: "We were too conservative in the past, and our policies were overly protective of CEOs."

In fact, members are the real core users. If there is no member under a CEO, then the CEO is a bare commander.

It is against human nature to rely solely on the CEO to interact with everyone every day to lead the team, because human nature is selfish.

On the entire WeChat Internet, we are positioned as the US Costco model. Lei Jun's first stop in the US is to go to the US Costco to investigate how to do it. "

American supermarket COSTCO model

Costco is a membership-based supermarket chain with many branches around the world, as well as in China.

American supermarket Costco is a member-only supermarket for consumption:

• For example, if you pay $100 to become a member, you can enjoy the membership price when you buy things from Costco supermarkets in the future.
• This model is different from the Chinese supermarket model. The general Chinese supermarket model is mainly retail, which is a B2C model, and an offline B2C model.

The B2C model is a business-to-person business. He sells the goods to retail users to individual users, and the supermarket has to earn the middle price difference.

In fact, the supermarket is also a profiteering industry, but it is not as profitable as the glasses industry.

This process, from manufacturer to consumer, has involved a lot of effort, such as through Alibaba and Taobao . You can open a store on Alibaba, find suppliers, and then retail on Alibaba.

Today, e-commerce has evolved from traditional brick-and-mortar stores to PC internet, and then from PC internet to mobile internet.

claim to be more advanced than the US

Their micro-business COSTCO model claims to be more advanced than the American one, because the American supermarket COSTCO does not have online retail.

The membership model has made the price very low. In fact, the profit is only a single digit. The entire profit is the membership fee, but the product price is much cheaper than other supermarket products, about 10% or less.

In the future, China will definitely move towards membership-based consumption.

For example, their members sell heaters for around 1000 RMB, but non-members 1680 RMB.

If you spend a year in the WeChat business COSTCO, it is estimated that the money saved by membership in this year is much more than the membership fee.

Their current membership is to integrate consumers and distributors.

Costco supermarkets in the United States are only consumers. In the membership system, consumers cannot sell goods to third parties. If you drive to the supermarket to buy things, you can only use them for your own household consumption, and you have no qualifications and ways to go to the supermarket. Resale, because the official does not have this permission to provide.

This article introduces COSTCO, a micro-business platform, aiming to remind everyone what micro-business is.

To put it bluntly, micro-business is a variant of direct selling on paper!