How to build your own circle of friends as a micro-business and become attractive?

How many friends does a person have in his life?How big can your social circle be?

WeChat is too popular, also because the circle of friends and WeChat are closely related.

Although someSmall tradeThe essence is pyramid selling (variant direct selling), but because WeChat is popular, many friends in traditional industries are not left behind.Wechat marketingBecome a micro-business, haha!

NowadaysChen WeiliangLet me talk to you about how to build a high-quality circle of friends and take advantage of the "weak ties" of interpersonal relationships?

Everyone now has a bigger circle than before.

Almost everyone I know has hundreds of thousands of people in their WeChat address book, and even a few have multiple WeChat IDs and tens of thousands of friends.

your friends and family,Internet marketingBusiness school classmates, people who share your hobbies, are also your strong connections.

Based on past experience, people often think that strong connections are the best and most effective.

Unbeknownst to many people, using a weak connection can also connect a large network and give you unexpected results.

Finding a job depends on a relationship

A Stanford professor specializing in the Boston suburbs in the 70s, how did professionals, managers, and executives find work?

He recruited 282 people and selected 100 for face-to-face interviews:

• He found that they applied through formal channels, such as viewing advertisements and resumes for employment, less than half.
• 100 out of 54 people found work through personal connections.

That's quite a number. How do you write them to get HR attention when you're wrestling with your brain and tangled with your resume?More than half of the jobs have been taken away by people with connections.

A relationship that really works isn't a strong, often touching relationship between friends and family, but a weak one.Only weak ties can tell us what we don't know.

whyFacebookThe WeChat invented by Mark Zuckerberg and Zhang Xiaolong was so successful?

This is because they create powerful tools that allow us to implement weak connections simply.

'Weak connections' play an unexpected role

Diverse circles provide so-called "weak ties" that allow you to reach different people.

These connections are very valuable because they can provide new information you need, which is why many communities are now appearing on WeChat.

Many people make friends, or when they meet people, they add WeChat.

• They don't know one-way utilitarian communication and have a hard time gaining trust.
• You can delete or block it even if someone else adds you back.

The easiest way to create a circle of friends

• Share the most valuable on the webWeb Promotioninformation,
• In Weibo, Zhihu and Moments, share the latestE-commerceinformation and knowledge,
• Helping others through the Internet allows you to be active in the circle of friends and get more friendly attention.

Weak Connection Success Stories

Let's take an example:

A professor has a sore throat and he coughs for a long time...

Seeing the specialist clinic is useless...

When he went to the laundromat, the owner of the laundromat cared about his condition.

Not only did he give him a delicious throat bergamot, but he also recommended a doctor who had seen bronchitis, a relative of him.

A week after seeing the doctor and taking the medicine, I was cured.

There's a typical weak bond between the professor and the laundromat, but that weak bond helps him relieve pain and suffering, while also making him feel human.

After that, the professor gave a lot of business advice to the small owner of the laundry and helped him to join the laundry chain business on the Internet, which increased his income many times.

How to increase the trust in the circle of friends?

In order to gain trust from weaker ties, or to turn some weak ties into strong ones, we need to pay more attention to the people and things around us:

• Caring for others, praising your friends when they are successful andhappinesswhen.
• Send a smiley face and find a way to help him when he is in trouble.
• Retweeted an article written by a friend, voted for his kid's drawing contest, and more.

These efforts allow you to better improve the trust of weak connections.

How to create an attractive circle of friends?

1)LifeChemical

• Record interesting and fun things in real life.
• Transaction records, success stories.
• Customer feedback records.

2) Differentiation

• Create unique content.
• Show that you are number one.
• Sharing you is the only advantage.

3) Storytelling

• Tell the true story, don't lie.Otherwise, your friends will find out that you are cheating, and you will lose trust.

4) Mystery

• When taking pictures, it can be taken from the side or only from a certain angle, which makes people feel as if they are holding a pipa half-covered.

5) feel good

• Self-check the content of Moments, if you like to watch your Moments, the user experience is good;
• On the contrary, if you are disgusted with the content of your circle of friends, others will definitely be disgusted.