How to write creative advertisements in WeChat marketing circle of friends?Wechat business circle promotion copywriting

In the Internet age, the power of words is getting stronger and stronger.

Relying on the mobile Internet to stand outSmall tradeInseparableCopywriting, no matter how beautiful the picture is, without the description of the text, it is impossible to achieve sales.

At present, most of the copywriting of micro-business is plagiarism, lack of personalized originality.If leadership is not professional, it is basically doomed to fail.

Apart from Wechat marketingIn addition to making money, ordinary people also need to master the ability to write short copy.

In the era of mobile Internet, if you can play the role of copywriting, yourLifeThe situation must be different.

So, how to write eye-catching micro-business copywriting?

There are 2 types of WeChat marketing copywriting

One is a circle of friends, and the other is an essay.

XNUMX. Soft essay writing in the circle of friends

First of all, what is written in the circle of friends?

1) write life

This is to share your real life situations and life scenarios.

The most direct is the release of personal life photos.

Whether it's eating out or having a big...

All the fun in life, some of the fun things that people are eager to see, can be shared in the circle of friends to show your truest things.

2) Chasing hot spots

Your circle of friends needs to be fresh and interesting, and you need to follow popular events.

How do new media people chase hot spots?Usually pay more attention to:

Weibo popular rankings, Baidu rankings, sharing hot spots to attract attention ▼

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Then express your own views on hot events and show your fresh personality with your own attitude.

3) Write interesting

Post riddles, quizzes, quizzes, and more:

• Often, this high-quality content will be collected and expressed in your own words.
• It looks real and can be interactive.
• To make friends in the circle of friends, you need to "make friends with friends".

4) Write value points

• You need to express your professional image by writing expertise or advice.
• It will be easier to win the trust of potential customers and sales will be easier.
• Pure advertising is just a sales machine without temperature.
• Wechat merchants must become people with individuality, solve customer problems, and become experts in the field.

5) Write the product

To be a micro-business, you absolutely need to learn to write good product copywriting.

• The quality of your product writing can determine whether your ad is engaging or outright disliked.
• Write product including feedback on customer impact, their ownInternet marketingPractical experience, parcel delivery details, company dynamics, etc.
• The copy of the product is condensed into three sentences:Come see me!why buy me?You must buy me!

Moments copywriting case

A friend works at the gym and he's been trying to make more money. How can he do it?

He works in the gym and sells time and labor. The core of the gym's real money is selling products.

There are opportunities in his question:

he knewE-commerceSome products provided by the mall are very suitable for customers who promote to the gym. As long as they join an e-commerce mall, he can make money!

Before joining an e-commerce mall, the traditional idea of ​​making money must be changed.

The way to change is to follow the WeChat public account:cwlboke

After he understands an e-commerce mall, he can obtain the price advantage of directly connecting with the manufacturer through the platform of an e-commerce mall, as well as the resources of the manufacturer for a drop-shipping product, so that he can easily make money by selling goods.

Then, he purchased goods through an e-commerce mall platform and started business.

Friends circle advertising case sample essay

He wanted to make money, so he picked 3 products that were suitable for promotion to gym customers.

Below is the slogan for gym products.

1) Daily nut advertisement slogan:

• For snacks before and after training, daily nuts are preferred!

2) The slogan of massage essential oil with muscle and bone stick:

• Muscle soreness and joint pain, just apply the bone stick!

3) AUN deodorant socks slogan:

• What should I do if I sweat a lot while exercising?Just wear AUN deodorant socks!

What is the result?

Of course, the sales of products with advertising slogans are completely better than the sales of products without advertising slogans.

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