What does copywriting mean?What does a copywriting editor do?

CopywritingWhat does it mean in ancient China?

What does a copywriting editor do today?

a lot ofWechat marketingNewbies, when I see "copywriting" for the first time, I want to know what copywriting means?

In fact, in ancient China, copywriting was also written as "Text Press":

• In the past, the Chinese character "copywriting" (wén àn) referred to the person responsible for managing archives and drafting documents in ancient times, as well as official documents and letters of official departments.
• In modern times, the meaning of copywriting is mainly used in the commercial field, and its meaning is different from that in ancient China.

The most typical is to equate "copywriting" with "planning":

• In fact, these are two distinct and fundamentally different jobs.
• Simply because copy editors often need to work with planners and designers.
• While planners often write some marketing programs, many people mistakenly think that copywriting and planning are the same thing, and even often confuse planning and copywriting.

What does copywriting mean?

1) Copywriting first refers to the table on which the books are placed, and later refers to the person writing on the table.

2) Today refers to people who are engaged in creative work of written expression in a company or enterprise.

3) Advertising copy:

• For example, if you open a school, you want to recruit students, and you want to recruit students through an advertisement, then this advertisement is your copywriting.
• All roads lead to Rome, and the one that suits you is the best.

What does a copywriting editor do?

copywriting planning,Public account promotionPersonnel is to use computer typing and engage in creative work of written expression ▼

Marketing is the performance process of combining copywriting and advertising creativity.Internet marketingAdvertising concept.

The following occupations are closely related to copywriting planning and editing:

• SEOpractitioners
• new mediaOperation
• Web PromotionOperation
• Small tradeproxy

The difference between title and copy

The most important thing in writing isThe title should match the content.

• The title of the copy is actually the core focus of the refinement of the content of the copy.
• Otherwise, no matter how well-written the content is, readers will feel deceived.

Gym Admissions Ad Copy

You should practice your legs more. It is a well-known saying in the fitness industry:

Very important point:

• There is no free lunch in the world, and the success of others is also earned by time, energy and money.
• Find a business project that suits you, and invest for a greater return.
• As long as you understand human nature and study how to write good articles, you can make money. It can be understood in this way.
• Many online writers make money by writing soft articles, which is a natural phenomenon.

What is a good thing?

• Only those who are beneficial to others can make money by generating value.
• It's not that you think this article is good and useful to others.
• If you say it is good, it is not really good. When others say it is good, it is really good, and it will generate value.

How can people make money?

• The reason why users pay for purchases is because copywriting and advocacy can help them.

Copywriting without directed traffic is very false

"drainage"I don't know who invented this word. Some people think it means abortion when they see this word for the first time, haha!

Many Internet marketers just like to learn how to write articles. In fact, copywriting is just a tool. If there is no way to obtain targeted traffic, the copywriting will be false, and the fragrance of wine will be afraid of deep alleys.

Why is good copywriting not directed traffic?

because:

1. No budget to place accurate advertising...
2. I don't know SEO...
3. I know SEO, but I didn't do SEO well...

People who understand SEO will combine copywriting with search engine optimization technology to obtain targeted passive traffic from search engines.

Some people know that copywriting is useful, but they don't know how to use it...

When others say it works, it doesn't help...

In fact, the world you see is the world you know in your mind.

If you only have the knowledge and knowledge of junior high school in your mind and see the topics of the university, you will naturally only see what is in your cognition.

Botanists VS Ordinary People

Botanist saw 1 tree ▼

• What he must have in his mind is the species, type, growth factors of the tree, and whether it is precious and so on...

What an ordinary person sees:Just the appearance and shape of a tree on the surface ▼

• The difference between people is because of different experiences, different thinking patterns, and different perspectives on things.
• There is no need to argue with people because it is pointless.

Psychologist Freud said that people have three kinds of consciousness, id consciousness, ego consciousness, and superego consciousness.

• When these three kinds of consciousness are unified, people will be unified in body and mind, without worries, and if they accumulate to a certain level, they will naturally know the reason.

Everything in the world is made of atoms. The world was originally simple, but it was later complicated.

With a lot of knowledge and interests, people can't see the most essential things...

What does marketing mean?Writing marketing copy is a means to better sell products. Its main function has three core points:

1) Analyze the main reason for the problem

• Figure out how to solve the problem.

2) Shaping the value of the product

• Let customers recognize this value.

3) Provide a reasonable transaction method

• Allow customers to choose the appropriate solution to solve the problem.

The above three points are the core and most fundamental points of copywriting, and it is not copywriting without these three points.

How to write good headlines?

What kind of title copy will generate power?

• Headlines that attract attention and provoke thinking will generate power.

The following article talks about how to write creative copy ▼

How to write creative copy?Gym Wechat Advertising Copy Template

I have friends who are engaged in the gym industry and hope to write creative and excellent gym advertising copy.So, how should network marketing practitioners write free copywriting?A creative and thoughtful promotional copy must meet at least the following three points: a good visual description...

How to write a good job advertisement copy?Gym Recruitment Advertisement Copy Sample

If there is a gym that wants to hire employees to take care of the gym, usually, it will write a gym recruitment advertisement copy like this:

Common gym job ad copy

Latin American gym Kang Sheng Fitness hires full-time staff...

What kind of article title catches your eye the most? 107 Most Attractive WeChat Titles

What kind of article title catches your eye the most? 107 Most Attractive WeChat Titles In the online marketing course, it is mentioned that the importance of copywriting titles accounts for 80% of the articles, so if you want to do a good job in WeChat marketing, write the most eye-catching WeChat article titles, you must……