Yadda ake aiwatar da tallace-tallace bayan da magoya baya suka zo WeChat? Masoyan WeChat sun karu a kowane wata na lambobi 6

Chen Weiliang博客Editan ya yi mamakin ganin sako:

“Yawancin adadin magoya baya da aka ƙara a rana ɗaya shine 57805, kuma adadin hulɗar da aka yi a rana ɗaya shine 173734.TaobaoShagon yana amfani da WeChat don isa adadin magoya baya 6 a cikin wata ɗaya."

WannanTallan IntanetDa'irar kyakkyawan kwafi ne.

Bayan ɗimbin bayanai, ya yi latti don cikakken la'akari da komai, kawai don nemo hanyar ci gaba a cikin kasuwanci mai dorewa a kusa da bayyanannun manufofin kasuwanci.

Anan ga taƙaitaccen bayanin mu README, taƙaita wasu tunani daCi gaban Yanar GizoKwarewa, ba lallai ba ne daidai ba, don tunani ne kawai.

XNUMX. Menene manufar kasuwanci na shagunan Taobao?

"Muna so muyiTallace-tallacen Wechat! "

"Me yasa kike son yi?"

"Yanzu kowa ya daina kunna Weibo ya tafi WeChat!"

"Mene ne kasuwancin ku ya fi bukata?"

"To, maganar baki da suna."

"Oh, WeChat yana da sirri kuma ba shi da yadawa. Ba za ku iya yin magana-baki ba. Ya kamata ku je Weibo."

Yawancin lokaci ina saduwa da abokan ciniki da yawa waɗanda ke sha'awar WeChat, don haka ba zan iya jira in shiga in yi hayaniya ba.Amma babban jigo shi ne kamfanoni su gane menene burin kasuwancin su, me kuke kokarin warwarewa?

Idan manufar kasuwancin ku na da mahimmanci, wani abu ne wanda tallan WeChat ba zai iya warwarewa ba, komai wahalar da kuka yi.

A ra'ayinmu, yin amfani da WeChat don sabis na abokin ciniki da tallace-tallace na biyu shine jagora mafi dacewa.

Na biyu, halin yanzu mataki na WeChat marketing

Masu amfani da da'ira, kun san yadda ake yin tallan WeChat?

Na yi imani 99.99% na amsoshi a'a ne.Wani lokaci ba mu da cikakken tabbacin abin da zai yi aiki mafi kyau, amma abu ɗaya tabbatacce ne: Komai abin da kuke yi, magana ce kawai ba tare da masu amfani ba.

Wasu 'yan tarwatsa magoya baya, amma kuma sun kware a yin shiE-kasuwanciAn yi imanin cewa ba kamfanoni da yawa ba su son yin abubuwa a cikin ayyuka da ci gaban fasaha.

A lokaci guda kuma, tabbas WeChat zai zama kamar Weibo, yayin da mafi wahalar zama mai amfani a mataki na gaba, bayan haka, akwai iyaka mafi girma akan yawan masu amfani da ke bin Weibo/WeChat na kamfanin.

Dangane da bayanan Sina, matsakaita mai amfani zai bi microblogs na kamfanoni 8, kuma lambar WeChat tabbas ƙasa ce, kuma ta ragu sosai.

daga bayaWechatTabbas yana da matukar wahala ga masu amfani da da'ira, kuma masu kasuwancin da za su iya da'irar masu amfani a matakin yanzu sun riga sun yi nasara.

Uku, hanyoyi biyu don kewaya masu amfani

Ga masu amfani da shi da kuma masu amfani da Weibo, wurin da aka fara WeChat ya fi na Weibo.Daya daga cikin abubuwan da ke bayyana shi shine wahalar samun masu amfani ya fi na Weibo wahala sosai.Yana da wahala ga ƙananan kamfanoni da yawa su warware. matsalolin masu amfani..A halin yanzu, akwai manyan hanyoyi guda biyu don siyan masu amfani:

1. Maida masu amfani da nasa: Wasu kamfanoni masu tasirin alama da tushen abokin ciniki suna da fa'ida ta dabi'a, a gare su, muddin suna amfani da shagunan su, POP, odar DM da sauran albarkatu cikin hankali, za su iya canza masu amfani da su zuwa WeChat.Misali, Liaoji Bangbangji ya yi amfani da kusan shagunan sa 200, kuma shagon ya kaddamar da hanyar "kara WeChat da aika yuan 3" don canza masu amfani da shi.

2. Mayar da masu amfani daga Weibo: Daidaituwar masu amfani da Weibo da masu amfani da WeChat ya yi yawa sosai, kuma halayen kafofin watsa labaru na Weibo sun haifar da ƙarfin watsa bayanai mai ƙarfi, wanda ke taimakawa ga saurin tara masu amfani da fashewa.Misali, Guose Tianxiang Paradise ana amfani da shi azaman mai amfani ta hanyar Weibo.Haƙiƙa akwai nau'ikan masu amfani guda biyu ta hanyar Weibo: masu amfani da kansu (masu sha'awar Weibo na hukuma); masu amfani da ba a san su ba (na al'ada na Weibo netizens).

Yawancin kamfanoni za su damu, yaya girman farashin sayan masu amfani da ba a sani ba?

Bisa ga kwarewarmu ta yanzu, mafi ƙarancin farashi shine yuan 10 / yanki, wanda ba shi da yawa. .Ba zai zama abin mamaki ba idan kamfani ya gaya mani cewa sun kashe daloli da dama don samun masu amfani da ba a san su ba.

XNUMX. WeChat aiki trilogy

Masu amfani, m, sakamako.Ayyukan Wechat, buƙatun farko don samun masu amfani, na biyu buƙatar cimma daidaiton mai amfani, kuma a ƙarshe cimma manufofin kasuwanci.Ba zan shiga cikakkun bayanai game da samun masu amfani ba.Bayan an yi maki biyu na farko, sakamakon shine tsari na halitta, galibi yana magana akan "manufa".Lokacin da magoya baya suka kai wani matakin, abu mafi mahimmanci shine tsayawa (zaka iya fahimtar zurfin dangantaka da magoya baya).WeChat da Weibo duka dandamali ne na zamantakewa.Sai kawai lokacin da WeChat na hukuma da masu amfani suka kafa kyakkyawar dangantaka kuma suka kafa tsayin daka mai ƙarfi, za a iya cimma manufar kasuwanci fiye da haka.Yin kasuwanci yayin yin abokai shine abin da ke bambanta dandalin zamantakewa daga kafofin watsa labaru na gargajiya ko dandamali.

Biyar, WeChat yana cimma ainihin mannewa

1. Abun ciki: Babban ka'idar abun ciki daidai yake da Weibo: mahimmanci + alamar alama.Idan abun ciki da kuke turawa baya haifar da wasu ƙima (ko nishaɗi/ko fa'ida/ko bayanai) ga masu amfani, jira faɗuwar mabiyan yau da kullun zuwa sama.Idan abun ciki da kuke turawa ba shi da alaƙa da alamar na dogon lokaci, ba kawai zan yi shakka ko kuna ɓata lokacinku ba, magoya bayan ku kuma za su yi mamakin ko kun ƙara asusun WeChat mara kyau.

2. Sabis na Abokin ciniki: A cikin aiwatar da haɗin gwiwa tare da abokan ciniki, muna maimaita maimaita mahimmancin sabis na abokin ciniki.Ga alama sauki aiki taka muhimmiyar rawa a mai amfani stickiness, amma zai kai tsaye shafi nasara ko gazawar WeChat.Za a fayyace wannan batu daban a kasa.

XNUMX. Matsalolin Aiki: Sabis na Abokin Ciniki

1. Me yasa sabis na abokin ciniki ke da mahimmanci?

Lura cewa ina amfani da kalmar "sabis na abokin ciniki" a nan, ba "ma'amala" ba, kodayake muhimmin aikin iri ɗaya ne, amma kalmar "sabis na abokin ciniki" yana ba da ƙarin haske a kan mahimmancinsa.

Don fahimtar mahimmancinsa, dole ne mu fara fahimtar muhimmin bambanci tsakanin WeChat da Weibo: Weibo matsakaici ne, kuma WeChat kayan aikin sadarwa ne.Weibo kafofin watsa labarai ne, kuma samfurin “daya-da-wane” ne, don haka bayan ka aika sako, mai amfani zai iya yin sharhi bazuwar a kasa don shiga, ko da jami’in Weibo ya yi watsi da shi, ba zai yi tunanin akwai can ba. akwai matsala.

WeChat kayan aikin sadarwa ne kuma yanayin “daya-da-daya” idan ya aiko maka da sako, dole ne ya kasance tare da tambaya ko kuma son sadarwa, kuma zai yi tsammanin amsar ka. yana haifar da matsala.Rashin gamsuwa na ɗayan ɓangaren (saƙon WeChat yana daidai da saƙon sirri a Weibo).

A wasu kalmomi, akwai bambanci tsakanin ayyukan sharhi da saƙonnin sirri a cikin Weibo, ba za ku iya ba da amsa ga sharhi ba amma kuna iya ba da amsa ga saƙonnin sirri; yayin da WeChat kawai yana da aikin saƙon sirri, dole ne ku ba da amsa duka.

Idan ba ku amsa wa ɗayan ba a kan lokaci, yana iya haifar da rikici a cikin dangantakarku.

2. Me ya sa yake da wahala?

Babban dalilin shine a cikin adadin bayanai.Bambancin tsarin da ke tsakanin WeChat da Weibo yana haifar da cewa yawan sabis na abokin ciniki na WeChat ya fi girma a dabi'a fiye da na Weibo, ba karamin girma ba amma tsari na girma.

Wani al'amari na al'ada shi ne cewa idan kun shirya taron Weibo, wasu masu amfani waɗanda ba su fahimta ba za su koma baya su duba sharhin a ƙarƙashin taron Weibo don neman amsoshi har ma da tuntuɓar juna tsakanin masu amfani; amma idan kun shirya taron WeChat, lokacin masu amfani Idan baku gane ba, shawara kawai zan tambaye ku.

Musamman lokacin yin ayyuka, girman bayanin zai sa ma'aikatan sabis na abokin ciniki su kasa aiwatarwa gaba ɗaya.Misali, a ranar 5 ga Mayu, adadin bayanan mu'amala a Guose Tianxiang Paradise ya zarce 7, kuma dimbin bayanan da ke bayan bayanan sun kasance gaba daya bama-bamai.Wasu masu amfani da tambayoyin sun nutse a cikin kwararar bayanai kuma ba za a iya sarrafa su ba.

Saboda wasu matsaloli na fasaha a wannan rana, an sami ɗan ƙaramin labari, a cikin mintuna 20, magoya bayan 500 sun sami amsar tsarin da ba daidai ba. ga wadannan mutane 500 (WeChat) tsarin zai iya ɗaukar bayanai kusan 4 mafi yawa, kuma jimillar bayanai a ranar 17. Idan an makara, ba za a sami bayanan waɗannan mutane 500 ba). kuma bayanan shawarwari na masu amfani da shi ba za a iya watsi da su ba.

3. Yadda za a warware shi?

Ƙaddamar da ma'aikata da hanyoyin aiwatarwa suna da mahimmanci, da kuma haɗin haɓaka fasaha.