Ta yaya kamfanonin e-commerce ke kafa nasu shingen masana'antu?Menene shingen gasa?

Daidaiton kasuwa = daidaitawar abokin ciniki + daidaitawar gasa.

• Gasar masana'antu shineTallan Intanetmabuɗi
• Kasancewar abokin ciniki kawai abin alatu ne.
• Ba za ku taɓa yin magana game da abokan ciniki ba tare da masu fafatawa ba.

Michael Porter, uban dabarun gasa, ya ba da amsa mai ban mamaki:Abin da ake kira dabarun gasa, batu mafi mahimmanci shine kiyaye kanku daga gasar.

• Ba game da lokacin da kuka yi shi fiye da gasar ba, yana kan yadda za ku yi shi daban.
• Saboda haka, jigon gasarMatsayishine bambanci.

Yadda za a cimma matsayi mafi girma na bambanci?

Shi ne su kafa nasu masana'antu shinge shinge da moats.

Duk da haka, mutane da yawa suna tunanin cewa moat samfurin ne, gudanarwa, da dai sauransu, amma wannan ba haka bane.

Samfura masu inganci, babban kasuwar kasuwa, aiwatar da aiwatarwa mai inganci, da kyakkyawan gudanarwa suna da kyau, amma suna iya haifar da bambance-bambance da gasa a cikin kasuwanci.

Amma a yi hakuri, ba a kiran waɗannan abubuwa moats.

Buffett ya yi imanin cewa moat tsari ne mai gasa, har ma da mahimmanci fiye da Shugaba.

Don haka, ta yaya ya kamata a kera tuwon?

Menene abubuwan da ke kawo cikas ga gasa a masana'antar?

Samfurin da masana'antu suka yarda da shi na yanzu ya ƙunshi girma huɗu:

① Kadarori marasa ƙarfi

• Misali, haƙƙin mallaka, samfuran ƙira masu haƙƙin ƙima, da wasu lasisin ikon amfani da ikon amfani da sunan kamfani.
• A ainihinsa, masu fafatawa ba za su iya yin koyi ko shiga ba.

② ƙananan farashin samarwa

• Akwai kyautar albarkatu na musamman wanda zai iya zama mai ƙarancin farashi.

③ Amfanin hanyar sadarwa

• Amfanin sikelin cibiyar sadarwa, alal misali, mai aiki ya gabatar da tsarin fifiko don siyan iPhone, kuma yawancin zafi ya zama masu amfani da shi.
• Amma ba su gamsu da sabis ɗin ba, amma ba za su canza shi cikin shekaru goma ba saboda duk abokan hulɗa sun san nasaLambar waya, wanda shine haɗuwa da fa'idodin hanyar sadarwa da moat.

④ Babban farashin canji

• Motsawa daga ainihin samfur da sabis zuwa wani yana da farashi na dogon lokaci, gami da farashin koyo da asarar haɗari.
• Mahimmancin sa shine ya sa ya yi wahala ga masu amfani su daina.

A gaskiya, za mu iya yin ragi.Ina tsammanin abu mafi mahimmanci shine babban farashin sauyawa.

Yadda za a kafa naku shingen gasar masana'antu?

Akwai hanyoyi guda uku don saita farashin canji mai girma:

1. ƙirƙirar superuser
2. kulle pin
3. daure albarkatun

Dabarar farko: ƙirƙirar babban mai amfani

Kwanan nan, mutane da yawa suna magana game da wuraren tafki, a gaskiya ma, wuraren tafkunan ba su da kwanciyar hankali, saboda zirga-zirgar ababen hawa suna shiga da fita.Sai kawai lokacin da ya zama babban tafkin abokin ciniki zai zama shinge.

Menene babban abokin ciniki?Masu amfani waɗanda ke shirye don biyan samfuran ku da sabis ɗinku, wanda kuma aka sani da madaidaicin zirga-zirga.Don kasuwanci, yana daidai da ci gaba da tafiyar kuɗi.

Misali, Amazon's Prime memba.

Bari mu gani, menene ainihin gudummawar ta?

Ga wasu bayanai:

• A cikin Amurka, 10.7% na Amurkawa membobi ne na Amazon Prime, kuma kashi 38% na gidajen Amurka suna amfani da sabis na zama membobin Amazon Prime.
• Kowane memba na Firayim Minista yana kashe matsakaicin $1200 a shekara.Kuma talaka wanda ba memba ba, kusan $400 a kowace shekara.Akwai bambanci sau uku tsakanin su biyun.
• Bugu da kari, a cikin 2018, hajojin Amazon ya karu da kashi 30%, yayin da Standard & Poor's ya fadi da kashi 6.7% a daidai wannan lokacin.
• Don haka Amazon ya ce ainihin abin da ya sa muke da kwanciyar hankali shine muna da mambobi miliyan XNUMX.
• Kowane memba yana biyan kuɗi a kowace shekara, kuma adadin sabuntawa ya kai 90%.

Yaya Amazon yake yi?

mataki na farko, Tace tafkin abokin ciniki daga bayanan halayen asali, kuma sami wasu abokan ciniki tare da mitar ciniki.A lokaci guda, nemo maki zafi a cikin abokan ciniki na yanzu tare da babban adadin ma'amala.

Lokacin da Amazon ya ƙaddamar da wannan zama na Firayim Minista a cikin 2005, ya gano cewa hanyar sadarwar kai tsaye a Amurka ba ta kai China girma ba, saboda mutane da yawa suna zaune a ƙauyuka masu warwatse, don haka yana ba da sabis mai mahimmanci: bayarwa na kwana biyu kyauta. .

Tun lokacin da aka kama wannan batu mai zafi, ƙarin wuraren zafi sun fara tarawa.

Mataki na biyu, ya fara ƙirƙira cikakken fakitin ƙara darajar don masu amfani.

Abubuwan zafi ne kawai za su iya jawo hankalinsa, amma ba lallai ba ne su riƙe shi.

Ya kamata a samar da adadi mai yawa na ayyuka masu ƙima don waɗannan membobin.hada damarar iyakaYawan kida da bidiyo, ajiyar hoto mara iyaka, da littattafan e-littattafan Kindle miliyan 100 don aro.

Hakanan akwai ragi na 25% idan kun riga kuka biya.

mataki na uku, Juya bayanan abokin ciniki zuwa wani kadara don yin hulɗa tare da wasu kamfanoni.Domin ina da abokan ciniki miliyan XNUMX waɗanda ke adana bayanai a cikin hanyar sadarwar, na san abubuwan da suke so.

Amazon yana haɗin gwiwa tare da Moto da Blu, wani mai yin waya.A baya dai, kamfanonin biyu sun sayar da wayoyin hannu, daya akan dala 99, dayan kuma akan dala 199, kuma farashin kwangilar da kamfanin Amazon ya samu ya ragu da dala 50 zuwa dala 70.

Me yasa Amazon zai iya yin haka?Domin yana da kadarorin abokin ciniki don musanya tare da ku, ma'amalar tushe mai tsayayye, da bayanai.

Don haka wannan yana nufin da zarar kun kafa memba, zaku iya kuma gabatar da wasu masana'antun don yin aiki tare da ku ta hanyar ingantaccen zirga-zirga don samar da ƙarin ayyuka masu ƙima ga manyan membobin.Wannan shine amfani da kayan abokin ciniki.Ana iya samar da wannan albarkatu zuwa wani nau'in ãdalci kuma an ɗaure shi tare da wasu kamfanoni, wanda ya zama nau'in haɓaka ãdalci.

mataki na hudu, don canza babban memba daga ƙimar-ƙara sarrafa abubuwan buƙatun zuwa gudanar da ainihi.

Ana kiran ranar 7 ga Yuli ranar Firayim Minista, kuma a wannan lokacin, farashin Amazon ga membobin sun kasance mafi ƙanƙanta.Gabaɗaya magana, kowane lokaci a wannan rana, tallace-tallace zai ƙaru da 15% ko ma 90%.

Ƙungiya ce mai da'a, amma yana da mahimmancin kula da ƙima.

a karshe.Yawancin kamfanoni na kasar Sin wadanda suke da manyan mambobi, ciki har da JD.com da Ele.me, suna da dabarun da suka dace kuma suna da sauƙin amfani, amma ba su sami nasara irin ta Amazon ba yayin da suke kwaikwayon su.Ɗaya daga cikin mahimman abubuwan shine fahimtar bayan bukatun abokin ciniki.

Don nemo maki zafi, za a kafa tafkin mai amfani ne kawai bayan an warware yawan maki zafi.Bayan haka, an samar da kunshin karuwar daidaito, kuma an gudanar da hadin gwiwar kan iyaka da wasu kamfanoni, ta yadda za a iya fadada wannan daidaito.

Wani muhimmin abu mai mahimmanci shine gano ainihi, ba kawai wani abu mai sauƙi ba.Don haka ina tsammanin akwai abubuwa da yawa da babban mai amfani zai iya yi a China.

Dabarar ta biyu: kulle fil

Menene maƙallan makulli?Bari mu fara ganin yadda kamfanin da zai kulle ya kasance, ana kiran wannan kamfani Starbucks.

星巴克每年一开张，就可以实现1/4的营收。什么意思呢？星巴克发展了很多星享卡的会员，仅2015年就销售了50亿美元，占到它当年销售额的1/4。

A wasu kalmomi, kuɗin da waɗannan membobin Starbucks Rewards ke ajiyewa a cikin Starbucks ana amfani da su don tallafawa 1/4 na tallace-tallace na shekara-shekara. A zahiri, ta hanyar wannan katin gata, an toshe 1/4 na damar a gaba.

A cikin 2017, Starbucks ya fitar da wani bayani yana mai cewa kuɗin da aka adana a cikin katin Kyautar Starbucks da kuma biyan kuɗin wayar hannu ya wuce dalar Amurka biliyan 12.Wannan adadin tsabar kudi a hannu ya zarce na yawancin bankunan Amurka.

Saboda haka, makullin kulle ya dogara ne akan fahimtar yanayin da abokin ciniki ke amfani da shi, don kulle ma'amalar abokin ciniki ko yuwuwar ciniki a gaba.

Idan kuna son yin juzu'in juzu'i, makullin kulle shine matakin mafi girma wanda zai iya taimaka muku saita ƙimar juzu'i.

Domin yana da ayyuka da yawa:

1. Na farko, rage haɗarin kuma tattara kuɗin a gaba;
2. Na biyu, ta hanyar rage farashin tallace-tallace, zaku iya ba abokan ciniki daidai da ƙarin ayyuka masu ƙima.Ba kwa buƙatar kashe wannan kuɗin don sadarwa. Ba kasafai kuke ganin tallace-tallacen Starbucks ba;
3. Na uku, toshe fafatawa a gasa, mun kasance muna tunanin cewa ginshikin gasar ya ta'allaka ne a cikin tashar, amma ta hanyar kullewa, na karɓi kuɗin a gaba, kuma akwai ƙarancin damar da zai iya siyan abubuwa daga masu fafatawa.

Don haka, mafi girman matakin kullewa shine sifa ta kuɗi, zan dawo da kuɗin da farko.

Sa'an nan za ku iya amfani da wannan kuɗin don faɗaɗa ƙarin kasuwanci, ko don inganta haƙƙoƙin abokan ciniki, ƙirƙirar madauki mai rufaffiyar.Kamfanoni masu kyau za su iya samar da rufaffiyar madauki da ƙaya na aiki.

Akwai kuma wani lamari mai kama da shi, wato a wani karamin gari, akwai wani kamfani mai suna Love Fan, wanda ke yin abinci.Misalinsa shi ne, a duk lokacin da abokin ciniki ya ci abinci a nan, yana tsammanin ya kashe yuan 3000, yana gaya wa abokin ciniki cewa za su iya yin oda kyauta a yau - muddin ka ajiye yuan 6000, odar za ta kasance kyauta a wannan karon.

Wannan yayi daidai da rangwamen 6000%, wata hanya ce ta faɗin shi.Amma masu amfani da yawa sun ceci yuan XNUMX saboda wannan jan hankali.Wannan kuma wani hali ne na kulle-kulle.Saboda haka, bayan da gidan cin abinci na wannan ƙaramin gari ya yi amfani da wannan hanya na tsawon watanni biyu, mutane kaɗan ne suka je cin abinci a wasu gidajen cin abinci, kuma duk an kulle su.Wannan kuma samfuri ne mai tasiri sosai don doke masu fafatawa.

Dabarar ta uku: daure albarkatu

Wannan dabarar ta dace sosai ga kamfanonin B2B.

Menene daurin albarkatun?Shi ne a juya wannan sabis ɗin zuwa albarkatu tare da babban farashin canji ta hanyar sabis mai zurfi bisa tushen ma'amalar abokin ciniki na asali.

Yawancin kamfanonin B2B suna cikin haɗari idan sun canza masu kaya.

Sabili da haka, idan ina so in jaddada wannan hadarin, ya zama dole don ƙara yawan abokan ciniki da kuma kawar da waɗannan haɗari ga abokan ciniki.Shi ne a mai da wannan alakar mu'amala ta gargajiya ta zama alakar da ta dace da dabara.

Alal misali, wani ya tafi Baosteel shekara guda kuma ya ga cewa Baosteel yana da ƙungiyar masu sayarwa ga manyan abokan ciniki waɗanda ke aiki fiye da sa'o'i a abokan ciniki fiye da Baosteel, don haka suna da dangantaka mai zurfi da abokan ciniki.

yiCi gaban Yanar GizoLokacin yin shawarwari, na ci karo da wani abu mai ban sha'awa.

Wato shekara guda, Tetra Pak ya sami wani kamfani ya ce zan ba ku kuɗin tuntuɓar ku kuma ku tuntuɓi Mengniu, wanda ya sa mutane suka ji daɗi sosai.Saboda Tetra Pak yana sayar da kayan aiki ga Mengniu, Tetra Pak na iya taimakawa wajen tuntubar Mengniu.

E-kasuwanciTa yaya kamfanoni za su gina nasu shingen masana'antu?

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