Yemuno self-media WeChat yeruzhinji account fission artifact (chikafu pasipoti) inongoerekana yabvisa zviuru zvevateveri mumazuva manomwe.

Local self-media WeChat public account fission artifact

(Chikafu Passport) Batanidza otomatiki zviuru zvevateveri mumazuva manomwe

Nekuda kwekunetsekana kwenguva, panguva ino ini ndinongo govera yemuno self-mediaWechat marketingchirongwa, chakasanganiswa neWeChatPublic account promotionkupenga"Viral marketing"Success nyaya!

Iyo gourmet dining chirongwa uye vakaita kunakirwaWeb PromotionIyo fission action inonzi "food passport".

Chii chinonzi foodie passport?

Zvinorevei?Chaizvoizvo yakakamurwa kuita zvikamu zviviri.

Chikamu 1 ndiye mutengesi

• Kana iwe uri muzvinabhizinesi uye uchida kupinda iyi pasipoti, unofanirwa kupa mari.
• Mutengesi anomupa mari, uye zvino ichaonekwa mune iyi foodie pasipoti.
• (chinhu ichi chinogona kubviswa)

Chimwe chikamu ndechemushandisi

Iyi inogona kubviswa nemushandisi inonzi coupon.

• Kana vashandisi vachienda kunodya, vanogona kuderedza kana kuchinjana kune imwe ndiro muresitorendi.
• Mamiriro ezvinhu ndeekuti mutengesi anofanira kupa mari kuti iwedzerwe papasipoti yefoodie iyi.

Vashandisi vanowana sei mapasipoti ezvekudya?

Kana mushandisi achida kutora pasipoti, anofanira kuita zvinotevera:

1. Iko kugovera iyo QR kodhi yemufananidzo kudenderedzwa reshamwari dzake;
2. Wobva wawedzera sevhisi yevatengi WeChat, tumira zvidzitiro kubasa revatengi;
3. Zvadaro, unogona kuenda kuresitorendi iri pedyo kuti utore iyi fodhi pasipoti.

Chiito chiri nyore, uye mukati mevhiki, vanopfuura 2000 vashandisi vakawedzerwa, uye ichokwadi!

• Kana iwe usingadyi kunze kazhinji, haudi pasipoti iyi, handiti?
• Iwe unowanzo bika kumba uye hauendi kunodya, uye haudi iyi foodie pasipoti zvachose.

Chii chaunoda chinhu ichi?

• Muchokwadi, pasipoti yechikafu ingori coupon yekuderedzwa.
• Ivo vakangoshandisa fission tekinoroji, inova nzira yekuregedza vashandisi kuti vabate iwe, uye zvichiri zvine musoro uye zviri pamutemo.

Kushambadzira kweFission kunobatanidza online uye kunze kwenyika

Mukuwedzera kune vakawanda vashandisi vanogona kuenda paIndaneti网络 营销Fission inogona zvakare kusimudzira kushambadzira fission online uye offline.

Nekuti boka reshamwari rakaenda kunodya pamwe chete, uye pavakaona shamwari dzavo dzichibuda, vakatora pasipoti yefoodie kuti vadye pamutengo.

Pekutanga unonzwa kuti chinhu ichi ndechemhando yepamusoro-soro.Ndeapi mamwe mapikicha aripo?Ndingachiwana sei?

• Akati pane QR kodhi papasipoti, mushure mekuiongorora, wedzera basa revatengi;
• Kukupa QR kodhi, uye rega iwe uite chiito kugovera iyo WeChat yeruzhinji account kudenderedzwa reshamwari.
• Wobva wakuudza kwekuwana zvinhu.

zvizhinjiWechatIyo iri nyore fission tekinoroji inogona kuwedzera zviuru kana kunyange makumi ezviuru zvevashandisi mukati mevhiki, uye iko zvino vari kuita zvakanaka kwazvo.

Chikafu Passport Issuance Strategy

• A foodie passport (coupon design) inobudiswa kamwe chete pamwedzi.
• 60 vatengesi mumagazini yega yega, yakabudiswa pamhepo uye pasina Indaneti pamwe chete.
• Kambani yega yega inosimudzira chigadzirwa pasuru inoita zviuru makumi mana nezvishanu zveyuan, uye inobhadharisa 45000% kuderedzwa (4500 yuan) yekushandisa mari.
• Mune mamwe mazwi, muenzaniso wavo une mari yakatarwa mwedzi woga woga, uye mari yegore negore yepurojekiti iyi inopfuura mamiriyoni matatu.

Uyezve, yavo yese purofiti modhi haivimbi nekutengesa zviziviso chete, asi vanotaurirana zvakananga nevatengesi kuti vatenge migove.

Ikozvino, bhizinesi rekushambadzira rekambani yavo ndiro dhipatimendi rekutengesa mapasipoti echikafu, uye chimiro chakamisikidzwa, uye timu inotenderwa kuzviita.

Sabhuku anoda kuita mapurojekiti makuru, uye mapurojekiti ari nyore uye ane pundutso.

Mukuru wavo ari kuitei manje?

Makambani emuno anozviita anoisa mari mumakambani emuno

Kutsvaga vanonyanya kuvimbisa vemunharaunda uye vanobudirira sevhisi vatambi, vachitaurirana migove yekambani yavo, kunyanya muindasitiri yekudyira.

1) Cafe Project

• Ndiye muridzi wehofori yekudyira yemuno ine zvinopfuura mazana matatu nemakumi matatu emhando dzekudya nekukurumidza.
• Mari yezuva nezuva yakagadzikana kutenderedza 6000, uye iyo kofi gross purofiti yakakwira zvakanyanya, yakakwira se75%.

2) Kutora zvinhu zvekudya zvehalogen zvigadzirwa

• Iyo zvakare inozivikanwa inozivikanwa yemuno catering kambani ine zvigadzirwa zvemakwikwi.
• Chirongwa ichi chakawana 2017 miriyoni yuan mumari muna 500 chete, paine purofiti inodarika mamiriyoni maviri eyuan.

(Makambani maviri ari pamusoro apa makambani emidhiya anotora 2% yezvikamu)

3) Local white-collar porridge shopu

• Ichi zvakare chirongwa chavo chakakosha, chakanangana nemusika chena-collar.
• Ichi chikamu chakanaka kwazvo, maitiro ekugadzira akamisikidzwa zvakanyanya, uye mubairo wakakura wekujoinha wakakwira.

(Iri zvakare iboka rekudya. Mazana evatengesi vakaita mari muboka rezvekudya rapfuura, saka vatengesi vazhinji vari kuisa mari muchirongwa ichi.)

3 miyero mikuru yekubatana kwekunze

1) Mudiwa wacho anofanira kunge ari mukuruMunhu, rudzi rusingashayiwi mari.

• Nenzira iyi mari ichave yakamisikidzwa, manejimendi echikwata ane ruzivo, uye kambani yemuno midhiya inongove nebasa rekushambadzira.

2) Iyo purojekiti inofanirwa kunge iine munhu chaiwo ane basa rekuita kwayo

• Zvikasadaro, vazhinji vane simba vachava pamwe chete, uye hapangavi nechinhu kunze kwekushanda pasina munhu.

3) Shandisa mari yemasheya, uku kutendeseka

• Ehe, iwe unogona kuwana nzira dzekusimudzira yako chigadzirwa package uye软件masevhisi uye kuwana imwe kudzoka pamari yeprojekiti.

Vamwe vanhu vanofunga kuti uku kunyengedza, asi iye akarasika.

kukunda-kukunda mutemo

Uyu ndiwo mutemo wekukunda-kukunda kwekubudirira kwehupfumi hwekubatana kwebhizinesi: kuripa, kuwana.

Vakatoshandisa zviwanikwa zvavo zvenhau kutenga migove mumakambani akawanda akadai ekubika, uye vanofanira kukwanisa kuwana makumi emamiriyoni emari pagore mune ramangwana.

Zviri nyore sekudaro, kutaura zvazviri, hapana vashandisi vazhinji, vakangoshandura zvishoma maitiro ekufunga:

• Kubva papfungwa yetraffic yekutengesa kushambadzira ine hombe traffic, yave iyo yakakosha mushandisi zano.

Ndichangozvigovera pano nhasi, ndinovimba munhu wese anogona kuwana chimwe chinhu ^_ ^