Ongororo yePositioning Theory Strategy Model: Yechinyakare Nyaya yeBrand Placeholder Marketing Planning

Mari yekambani yekumaruwa yekupenda madziro inodarika zana remamiriyoni!Kuzviita sei?

Harvard Bhizinesi Chikoro chakavakoka kuti vagovane ruzivo rwavo rwekushambadzira mhando:

1. Positioning
2. 占位
3. Detonate media kuti ipararire otomatiki
4. Tonga pamusika
5. gadzira nyaya

Kambani yeChina hombe yekumaruwa yekupenda madziro - Cuncunle webhusaiti yakavambwa mukupera kwa2009.

• Cuncunle inongobvumira kuwana kubva kuChinese IPs, pamwe kuvandudza kukosha kwewebhusaiti zvemukati uye kurongeka kwemushandisi.
• Vashandisi vekunze vanoda kushanyira Village Music, ndapota vhuraSayenziEnda online软件, chinja kune kero yeIP munyika yeChina.

Muvambi Hu Wei anoshandisaSEONzira yekugadzira webhusaiti-yakavakirwa munharaunda yemusha wega wega:

• Kune anopfuura 60 misha muChina, uye kune anopfuura 60 keywords.
• Sezvo zita remumusha SEO riine kukwikwidza zero, rinongoda optimization yakapusa, uye zvese zviri munzvimbo shoma dzepamusoro muBaidu.
• Mumakore mashoma akatevera, Hu Wei akaronga chete kuti nyanzvi uye muimbi azvichengetedze, uye haana kutonga webhusaiti.
• Kusvika 2014, webhusaiti yaiita seyakaputsika yakanga yaunganidza vashandisi vazhinji vekumaruwa.
• Misha 20 yakanyorera vatarisiri vewebhusaiti, vari vakuru vemisha yepamhepo.

Danho 1: Oriental

Pakutanga, Cuncunle akaiswa senzvimbo huru yekumaruwa foramu munharaunda yeChina:

• Kutadza kukwezva vezvenhau, zvakaoma kuita zvekutengesa...

Kuongorora musika kunowanikwa:

• Makambani eInternet anopinda mumaruwa, sarudzo yekutangaKusimudzirwa kwemvuraNzira ndeye "kupenda rusvingo".
• Kushambadzira kwekupenda madziro kumaruwa China kwavepo kwemakumi emakore, asi hapana ane zano rekuti ndeipi kambani yakakura.
• Naizvozvo, Cuncunle akamisikidzwa se "kambani huru yekuChina yekumaruwa yekupenda madziro".

Danho 2: Nzvimbo

• Positioning, inongokupa gwara rimwe chete;
• Kugara pachigaro kunogona kukuita sabhuku!

Nzira yekutora chigaro?

Danho 1: Fuse Ads

• Kutanga nyora fiyuzi yakapfava chinyorwa, ichibvisa pfungwa ye "China yakakura yekumaruwa madziro ekupenda kambani".

Chii chinonzi fuse soft text?

Zvakafanana nekukanda musoro unonakidza kuburikidza nechinyorwa:Izvo zvine mubairo mukuru kubaya webhusaiti pamadziro, uye inopa zvakawanda zvinonakidza zvinhu.

Danho 2: Wedzera Vakakurumbira uye Media

Isa mari inopfuura miriyoni imwe:Vapesvedzero vevanyori uye vanozivikanwa kubva kuInternet uye madenderedzwa emari vanokokwa kuti vaongorore uye vataure nezvenyaya iyi inonakidza.

1. Chinyorwa chikuru cheV chemukurumbira chinogona kungozivikanwa kwezuva rimwe chete kana maviri;
2. Asi 100 masaiti akafanana akaonekwa pamazana emasaiti akafanana kwemazuva zana akateedzana.
3. Kukwirira kukuru kwesimba rinobvira kwanyandura ngwariro yezvinobudisa nhau kumimhanzi yomumusha.

Uyezve, zvinyorwa izvi zvakanyatsorongwa uye kushandiswa kubva pamaonero akasiyana:

• Inoita kuti vanhu vataridzike senge ads uye inokurudzira zvekuti vanhu vazhinji vanozozvitumirazve ipapo.

Zviito zviri nyore, kudzokororwa kuurayiwa, iyo inogona kuumbwa simba inopfuura fungidziro.

Naizvozvo, mhedzisiro yekudyara inodarika zvakanyanya mhedzisiro yekudyara makumi emamiriyoni ekushambadza kwakaoma.

Nhanho 3: Detonate Media Auto-Spread

Kana iyo musoro yangogadzirwa, inongo kwezva kutarisisa kweakasiyana echinyakare midhiya, uye ichapa mabvunzurudzo emahara uye mishumo yemahara.

• Semuenzaniso, mutori wenhau weChinese muzvinabhizimusi akanyora zvakare chinyorwa pamwe neimwe webhusaiti, izvo zvakatungamira kumagumo.

Kwemakore mashoma apfuura, vezvenhau vakangobatsira Cuncunle mwedzi wega wegaWeb Promotionparadzira.

• Munguva pfupi yapfuura, kune mumwe munhu asina kumbobvunzurudzwa nevezvenhau uye akanyora nyaya pamusoro pemimhanzi yemumusha.Public account promotionKuwanikwa zviri nyore pamusoro pe10+ mapeji ekuona.
• Kuburikidza nekuramba kuparadzirwa midhiya, China Village Music yave kambani hombe yekupenda madziro muChina.

Nhanho 4: Bata Musika

• Mushure mekukurumidza kukwira mukuzivikanwa, iyo huru InternetE-commerceMakambani, ese anouya kuzotsvaga Cuncunle kuti aite bhizinesi rekupenda madziro.
• Naizvozvo, musha uyu une mazana ezviuru zvevashandi vekumaruwa venguva-yenguva network vemusha vanoita basa rinoshanda, uye kushanda kwekuita kwakakwira zvakanyanya kupfuura kwemamwe makambani ekupenda emadziro.
• Musingasviki gore, Cunchunle yakava kambani hombe yekumaruwa yekupenda madziro muChina, nemari yebhizinesi inodarika zana remamiriyoni eyuan gore iroro.

Kutsvaga vabatsiri vedunhu rega rega:

• Panguva imwecheteyo, mukuwedzera kunhengo dzemusha wetiweki, Cun Cun Le akatsvagawo vayo vega (vabatsiri) mudunhu rega rega.
• Uye yakamisa China yakakura County nemataundi ekutengesa nzira.

Danho 5: Kugadzira Nyaya

Nekuti mimhanzi yemumusha yakasarudzikaCommunity MarketingKutamba:

• Harvard Bhizinesi Chikoro chakakoka Sachigaro Cun Cun Le kuti vagovane ruzivo rwekukura kwechirongwa ichi uye kuve wekirasiViral marketingNhau Dzakabudirira ▼

Pakupedzisira, mazano maviri akakosha kwauri:

1. Nokuti paInternet yeChinese, munhu wose anoyeuka mukuru wechikamu chimwe nechimwe, saka mukuru chete ndiye ane mukana ("Ndinoda kuva musoro wehuku pane muswe wephoenix" zvinoreva izvi).
2. Ndokumbira utarise kambani yako, une mukana wekukurumidza kutora mukana wekutanga muindasitiri iyi?

Ndokumbira uteedzere aya 2 misimboti:

1. Paunenge uchigadzira indasitiri, iwe uri mutungamiri weindasitiri kubva pakutanga.
2. Kana indasitiri yako isina mutungamiri akajeka, kurumidza uye utore chigaro!

Brand placeholder marketing pfupiso:

1. Chibatiso hachirevi kuti ndiwe sabhuku mazuva ese.
2. Asi kuburikidza nerubatsiro rwemukurumbira mukuru V uye vezvenhau kuti vabudirire.

kuburikidza nezviri pamusoro网络 营销Kurudzira mazano ekukurumidza kuita kuti veruzhinji vafunge kuti ndiwe sabhuku, kuitira kuti ese machanera, vatengi uye zviwanikwa zvingozviwana iwe.

Chero bedzi kuurayiwa kwako kusiri dambudziko, zvinongotora isingasviki gore, iwe wakakodzera zita - mutungamiriri weindasitiri muchikamu.