Chinyorwa Directory
- 1 Chii chinonzi-word-of-mouth marketing?
- 2 2 matanho akakosha mukushambadzira kweshoko-remuromo
- 3 Ndedzipi dzakanangana dzekushambadzira kweshoko-remuromo?
- 4 Chikamu 1: Gadzira chigadzirwa icho vashandisi vanoda chaizvo
- 5 Chikamu chechipiri: Ipa vashandisi chiitiko chekutora chikamu
- 6 Danho rechitatu: Kutora chikamu kwemushandisi kunovandudza, uye pfungwa yemushandisi yekubudirira inosimuka
- 7 Danho rechina: Kukudzwa uye rombo, kuvimbika kwemushandisi kunosimuka
- 8 Danho 5: Kupa mazwi anobuda emuromo
- WeChat fission inowedzera sei shamwari? 1-zuva rekukurumidza fission yakaparadza 5-mwedzi kutengesa
- Ndeipi nzira yeWeChat fission marketing?Iwo 150 Misimboti yeViral Marketing
- China Mobile inobvumira sei vatengi kuti vatumirwe otomatiki?80 Investor Zvakavanzika zveFission
- Yemuno self-media WeChat yeruzhinji account fission artifact (chikafu pasipoti) inongoerekana yabvisa zviuru zvevateveri mumazuva manomwe.
- Ko micro-bhizinesi mushandisi fission zvinorevei?WeChat viral fission marketing kubudirira nyaya
- Ongororo yePositioning Theory Strategy Model: Yechinyakare Nyaya yeBrand Placeholder Marketing Planning
- Chii chinonzi online-of-mouth marketing chinorevei?Matanho akakosha pakuronga kushambadzira kweshoko-remuromo
- Mapoka eWeChat Taoist anokwezva sei traffic?WeChat yakatanga boka rekuita zviitiko uye nekukurumidza kukwezva vanhu mazana mashanu
- Nzira yekushandisa sei musimboti wekupenga pakushambadzira?Shandisa misimboti mitanhatu yekupenga kusimudzira zvigadzirwa zvakaita sehutachiona
- Ko TNG inogona kuendesa mari kuAlipay? Touch'n Go inogona kubhadharisa Alipay
- Vatengesi vekunze vanonyoresa sei kuAlipay?Mabhizinesi ekunze anoshanda kuvhura Alipay mubhadharo wekuunganidza maitiro
Maitiro ekuita online izwi-ye-muromo kushambadzira?Pfupisa matanho makuru mashanu eiyo musimboti weshoko-ye-muromo kushambadzira (fission trick)!
Shoko-re-muromo kushambadzira ndeyekupa vatengi zvigadzirwa nemasevhisi avanoda mumamiriro ekuongorora zvinodiwa nemusika.
Ichi chinyorwa chichagovera:
- Nzira yekuita sei shoko-re-muromo marketing?
- Ndeapi matanho akakosha mukushambadzira kweshoko-remuromo?
- Chigadzirwa chako kana sevhisi inoparadzana sei?
Panguva imwecheteyo, gadzira imwe izwi-re-muromo kukurudzira chirongwa:
- Inobvumira vatengi kuparadzira otomatiki wongororo yakanaka yezvigadzirwa nemasevhisi ekambani.
- Rega vanhu vazive nezve chigadzirwa uye vagadzire mhando kuburikidza neshoko remuromo.
- Pakupedzisira, chinangwa chekutengesa zvigadzirwa uye kupa masevhisi chinowanikwa.
Chii chinonzi-word-of-mouth marketing?
Internet izwi-ye-muromo kushambadzira inosanganisaWeb Promotionuye nzira dzekushambadzira dzeshoko-remuromo:
- Ichi chitsva网络 营销Kuberekwa kwemuenzaniso.
- Zvinoreva kumashoko-e-muromo ruzivo rwekuparadzira ruzivo matekinoroji uye mapuratifomu, kuburikidza nekushandiswa kwevashandisi uye kutaura kwezvinyorwa sevatakuri.
- Izvi zvinosanganisira ruzivo rwekudyidzana pakati pemakambani nevatengi, yeE-commerceKushambadzira kunovhura nzira nyowani uye kunowana mabhenefiti matsva.
Inogonawo kupfupikiswa se:Kushambadzira kweInternet izwi-ye-muromo kunoreva vatengi kana netizens, kuburikidza nemaforamu, mablogiki, podcasts, mafoto maalbum,Public account promotionNhaurirano uye zvine chekuita nemultimedia zvemukati nezve zvigadzirwa kana masevhisi akagovaniswa nemavhidhiyo mawebhusaiti uye mamwe chiteshi.
2 matanho akakosha mukushambadzira kweshoko-remuromo
Chekutanga pane zvese, kupfupisa, iwo maviri matanho akakosha eshoko-re-muromo kushambadzira:
- Danho 1: Gadzira izwi remuromo
- Danho rechipiri: Bvisa izwi remuromo
Ndapota nyora pasi aya 2 matanho makuru uye ramba uchiongorora zvakadzama pazasi.
Ndedzipi dzakanangana dzekushambadzira kweshoko-remuromo?
1) Shoko remuromo
- kwete karemidhiya mitsvaPayakagadziridzwa, mitoo yekutaura nemuromo yaipfuudzwa neshoko remuromo.
- Iyo zvakare ndiyo nzira huru yekukurukurirana yekushambadzira kweshoko remuromo.
- Kuburikidza neshoko remuromo, chirevo ndechekuti panofanirwa kunge paine zvigadzirwa zvakanaka uye masevhisi sehwaro hwekugutsikana kwevatengi uye kumwe kushambadzira.
2) Traditional media media
- Mishandirapamwe yekushambadzira yeshoko-ye-muromo yakanyatsogadzirwa, kushambadza kweshoko-ye-muromo kushambadzira kuburikidza nemapepanhau, TV neredhiyo.
3) Network kukurudzira uye kuparadzira
- IInternet chinhu chitsva chine simba rakasimba.
- Kutora chiitiko sechinyorwa chekukurukurirana, vateereri vanowanzoonekwa mumaforamu, mablogiki, nezvimwe kuti vabudise ruzivo, vozotungamira kutaurirana kuburikidza nevatungamiriri vepfungwa.
Chikamu 1: Gadzira chigadzirwa icho vashandisi vanoda chaizvo
Sei zvigadzirwa zvakawanda zvinoda kushambadzira?
- Nokuti vanhu vazhinji havazivi kuti kune chigadzirwa chakadaro.
- Zvinotonyanya kukosha, chigadzirwa ichi hachisi icho vashandisi vanoda zvakanyanya.
- Kana iri iyo inoshandiswa nevashandisi vanoda, kunyange kana vasingapi vashandisi mari, vashandisi vanoda kukubatsira kuparadzira shoko uye kubatsira nemashoko-e-mouth marketing.
- Naizvozvo, danho rekutanga mukushambadzira kweshoko-remuromo kugadzira zvigadzirwa izvo vashandisi vanoda zvakanyanya.
Iwe unoita sei zvigadzirwa izvo vashandisi vanoda chaizvo?
- Mhinduro: Vhura Chikamu Chekuita
- Rega vashandisi vatore chikamu mukuvandudza chigadzirwa, sevhisi, kushambadzira uye mushure mekutengesa.
- Nekudaro, hazvisi zvese zvikamu zvechigadzirwa zvinogona kuitwa kuti zviwanikwe kune vashandisi.
Dambudziko guru nderekuti vashandisi havasi vashandi veR&D nyanzvi, havana zvikwaniriso zvebasa rese reR&D, saka vanogona kungovhura mamwe malink kune vamwe vashandisi.
Chii chinofanira kuvhurwa?
Iwe unogona kutarisa kune anotevera zviyero:
- Mari inotangwa nemushandisi yakaderera zvikuru
- kudyidzana kune simba
Zvakanaka, ikozvino iwe unonzwisisa kuti maitiro ekuvandudza chigadzirwa akakamurwa kuita zvikamu zviviri:
- Mushandisi kutora chikamu kunodiwa
- Hapana kubatanidzwa kwemushandisi
Hapana kubatanidzwa kwemushandisi kunodiwa
Kunyange kushandisa vashandisi kwakakosha, zvakanyanya kukosha, kana timu ichiita basa "isina mushandisi anobatanidzwa," zvakajairwa kuita chigadzirwa chinodiwa nevashandisi.
zvinotevera:
- Chikwata chiri kuita basa "pasina kubatanidzwa nemushandisi"
- Zvigadzirwa izvo vashandisi vanoda chaizvo
- kugutsikana kwemushandisi wepamusoro
- Bvumira shoko remuromo
Kugutsikana kwemushandisi kunowedzera kana zvikwata zvichigadzira zvigadzirwa izvo vashandisi vanoda chaizvo.
- Mushure mekunge vagutsikana, iwe unowana "budding izwi remuromo".
- "Budding word of mouth" ndiroChen WeiliangMazwi ekutanga.
- Kumera izwi remuromo, izwi rinoreva, rinoreva izwi remuromo kubva kune vekutanga vashandisi.
Kumera kweshoko-pa-muromo kwakakosha, sekuti mhodzi dziri kutanga kumera ▼
Kumera izwi remuromo rinogona kukubatsira kuwana vashandisi, saka iwe unofanirwa kuterera kune iyi batch yebukira izwi remuromo.
Unoyeuka hereChen WeiliangChii chinotaurwa kwokutanga kwenyaya yacho?
Matanho maviri akakosha mukushambadzira kweshoko remuromo:
- Danho 1: Gadzira izwi remuromo
- Danho rechipiri: Bvisa izwi remuromo
Maindasitiri echinyakare anowanzo ari pano uye anotanga kutaura nezvemuromo.
Asi kusimba kweshoko remuromo panguva ino hakuna kukwana, kusvika pamakumi matatu (30 points - 0 points).
Panguva ino, isu tinoda zvakare kushandisa simba revashandisi kuwedzera simba rebudding izwi-re-muromo.
Iyo chaiyo nzira ndeyekuvhura rimwe basa rekuvandudza chigadzirwa uye rega vashandisi vatore chikamu.
Ichi chikamu chechipiri: Ipa vashandisi zviitiko zvekubatana kuti uwedzere kugadzira izvo vashandisi vezvigadzirwa zvavanoda chaizvo.
Chikamu chechipiri: Ipa vashandisi chiitiko chekutora chikamu
Panguva ino, iwe unofanirwa kubatanidza vashandisi kuitira kukwezva vashandisi kuti vagadzirise chigadzirwa.
- Mushure mekunge vashandisi vatora chikamu, vanoita mazano ekuvandudza.
- Kuvandudzwa uku kune zvingangoita 2 mabhenefiti makuru.
Benefits 1: Kuvandudza kudzvanywa kuti uvandudze kugona kwechikwata
- Iyi dzvinyiriro yekuvandudza ichaisa kumanikidza kuchikwata chekambani.
- Izvi zvichavandudza kugona kwechikwata kuenderera mberi kugadzira izvo vashandisi vanonyatsoda.
- Chimwe chezvinhu zvakanyanya taboo pakugadzira chigadzirwa kuri kuzviita kuseri kwemagonhi akavharwa.
Maitiro emakambani mazhinji nderekuti dhipatimendi reR&D rakanyudzwa mukugadzira chigadzirwa:
- Kana iwe ukazviita nemazvo, iwe hauna chekuita, chasara ndechedhipatimendi rekutengesa.
- Kana kutengesa kusiri kuita zvakanaka mudhipatimendi rekutengesa, idambudziko rekutengesa, risina hukama nedhipatimendi reR&D…
- Sunda dambudziko kune dhipatimendi rekutengesa.
Panguva ino, kuchine dhipatimendi rekutengesa pakati pedhipatimendi reR&D nemushandisi:
- Dhipatimendi reR&D harinzwisisi pfungwa dzevashandisi.
- Mashoko emushandisi haazopfuudzirwe kudhipatimendi reR&D.
- Kunyangwe kana maonero akapfuudzwa, dhipatimendi reR&D rinofunga kuti dhipatimendi rekutengesa riri kutsvaga dambudziko.
- Pamusoro pazvo, ani naani anotaura mashoko akaipa achava nomutoro.
Asi iye zvino zvinhu zvasiyana:
- Rega vagadziri uye vashandisi vabatane zvakananga, uye maonero evashandisi anogona kudzoserwa zvakananga kudhipatimendi reR&D.
- Dhipatimendi reR&D harigone kupa mhosva dhipatimendi rekutengesa izvozvi, uye rinogona kungoruma bullet kugadzirisa matambudziko emushandisi.
- Paunopa mhinduro yakadaro, chikamu cheR&D chedhipatimendi reR&D chichava nekusvetuka kwehunhu.
Ikozvino kune yechipiri kubatsirwa.
Benefit 2: Maonero ekuvandudza anonongedza munzira uye anogona kugadzira zvigadzirwa izvo vashandisi vanoda chaizvo
- Kubatsira kwekutanga kusimudzira kugona kwedhipatimendi reR&D.
- Mukana wechipiri uri kunongedzera nzira uye kuita kuti dhipatimendi reR&D rizive pekugadzirisa.
Nekubatanidza vashandisi mukuvandudza, iwe zvino unogona kuenda nhanho mberi mukugadzira izvo vashandisi vanoda chaizvo.
- Kana mushandisi awana kutora maonero ake, chigadzirwa chakavandudzwa chaanoda, kugutsikana kwake kuchawedzera, achagutsikana zvakanyanya.
- Panguva ino, kukosha kweKumera Izwi reMuromo kunogona kuwedzera kubva kune yapfuura makumi matatu mapoinzi kusvika makumi manomwe neshanu.
Danho rechitatu: Kutora chikamu kwemushandisi kunovandudza, uye pfungwa yemushandisi yekubudirira inosimuka
Muchokwadi, chero iwe uchinge uchida kubatanidza vashandisi mukuvandudza chigadzirwa chako:
- Kana iwe ukatora zano rake, kukosha kwekubuda kweshoko remuromo kunogona kukwira kusvika ku75 points.
- Ehe, haasi ese evashandisi maonero achaverengerwa.
- Asi chero bedzi iwe uchitora mafungiro eshamwari, kwete maitiro ekuzvikudza, kukosha kweshoko rinomera remuromo rinogona kuwedzera kusvika ku80 points.
Danho rechina: Kukudzwa uye rombo, kuvimbika kwemushandisi kunosimuka
Kana vashandisi vakabatana nekuvandudzwa kwechigadzirwa chako, mafungiro emushandisi anochinja.
Iye achanzwa kuti haasi mushandisi chete, asi zvakare akakwidziridzwa kune protagonist yechiratidzo.
Rangarira izvi:
- hama kune vakatibatsira
- Tinoda kubatsira vaya vatakabatsira.
- Saka, chero bedzi mushandisi akakubatsira, iye achange achida kukubatsira zvakare, saka kuvimbika kwechiratidzo kuchawedzerwa.
Panguva ino, zvichienderana nehuwandu hwemupiro wemushandisi, kukudzwa kwakasiyana-siyana uye neropafadzo zvinopihwa kumushandisi:
- Ipapo kuvimbika kwevashandisi kuchawedzera kuvandudzwa.
- Kana kuvimbika kwemushandisi kuchiwedzera, kukosha kweiyo budding izwi remuromo kunogona kukwira kusvika makumi mapfumbamwe mapoinzi.
Ngatizvipeteni izvozvi!
Parizvino, aya mativi matatu anogona kuvandudza budding izwi remuromo mamakisi, ndeaya:
- mutengi kugutsikana
- Kubudirira kwemushandisi
- kuvimbika kwemushandisi
Kunyangwe iwe uri kugadzira chigadzirwa chemhando kana yemunhu brand, uriKuvimbika kunofanira kuiswa pamberi, kuchiteverwa nekuonekwa.
Kana iwe usina kuvimbika, unoshambadza neupofu uye neupofu kuwedzera kuoneka kwako.
Ipapo unenge uchipambadza madhora ekushambadza pasina.
Ngatipei muchidimbu zvakare, maitiro ekumera kweshoko remuromo:
- Chikamu 1: Gadzira chigadzirwa icho vashandisi vanoda chaizvo
- Chikamu chechipiri: Ipa vashandisi chiitiko chekutora chikamu
- Danho rechitatu: Kutora chikamu kwemushandisi kunovandudza, uye pfungwa yemushandisi yekubudirira inosimuka
- Danho rechina: Kukudzwa uye rombo, kuvimbika kwemushandisi kunosimuka
Danho 5: Kupa mazwi anobuda emuromo
Izwi rinobukira remuromo ingori nhanho yekuzvarwa, ndiko kuti, nzira yekuenda kubva ku0 kuenda ku1 inopedzwa.
Zvino zvakakosha kuenda kune imwe nhanho, iyo yakareba nhanho, kubva pa1 kusvika ku80.
Panguva ino, iwe unofanirwa kupfuudza izwi rinoputika remuromo.
Kune marudzi maviri emavara anoburitsa mazwi anotubuka emuromo:
- Imwe ikambani pachayo.
- Mumwe ndiye mushandisi.
Mushure mezvose, vashandisi havasi nyanzvi vatengesi venetiweki, havazive maitiro ekuita network promotion?
Naizvozvo, iwe unoda kuti vakuitire fission uye vapfuudze izwi rako remuromo, iwe unofanirwa kudzikisira mushandisi kuita.Kusimudzirwa kwemvuramutengo wekutanga.
Ndeipi mari yekutanga?
Mari yekutanga:Rinoreva mari yaunoda kushandisa usati waita chimwe chinhu.
- Munhu B arikumbofamba-famba pedyo nerwizi (ndizvo zvaari kuda kuita).
- Ngatitii munhu B ari kufamba pedyo nerwizi (ndizvo zvaari kuita).
- Kana B achigara kumaodzanyemba kwerwizi, anogona kufamba achienda kurwizi mumaminetsi matatu.
- Iye zvino anogara kuchamhembe kwerwizi, kufamba kuenda kurwizi maminetsi gumi nemaviri.
- 由于发动成本上升了4倍以上,某B步行次数从过去3个月的90次,减少到目前3个月的0次。
Saka, yeWeChat fission kushambadzira:
- Iyo yakakwira iyo activation mutengo, zvakanyanya kuipa fission mhedzisiro;
- Iyo yakaderera iyo activation mutengo, zviri nani iyo fission mhedzisiro.
Saka kana iwe uchida kuti vashandisi vakubatsireWechat marketingFission, iwe unofanirwa kuderedza zvakanyanya mutengo wefission activation.
Nzira yekudzikisa mari yekutanga?
Nzira yekutanga:
- Ipa vashandisi zvinhu zvefission, zvichibvumira vashandisi kugovera uye kutumira mberi zviri nyore.
Advanced method:
- Simudzira izwi rinoputika remuromo kuita nyaya uye zviitiko zvinogonesa kuburitsa.
- Rega vashandisi vapfuure izwi remuromo kuburikidza nenhau nyowani uye neruzhinji account kukwidziridzwa.
- kuti uwane "Viral marketing"Effect.
Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) yakagovaniswa "Izwi reInternet-remuromo-kushambadzira rinorevei?Matanho Akakosha uye Zvinhu Zvekuronga Izwi-re-Mouth Kushambadzira, izvo zvinokubatsira iwe.
Welcome to share link yechinyorwa chino:https://www.chenweiliang.com/cwl-2044.html
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