Chinyorwa Directory
- WeChat fission inowedzera sei shamwari? 1-zuva rekukurumidza fission yakaparadza 5-mwedzi kutengesa
- Ndeipi nzira yeWeChat fission marketing?Iwo 150 Misimboti yeViral Marketing
- China Mobile inobvumira sei vatengi kuti vatumirwe otomatiki?80 Investor Zvakavanzika zveFission
- Yemuno self-media WeChat yeruzhinji account fission artifact (chikafu pasipoti) inongoerekana yabvisa zviuru zvevateveri mumazuva manomwe.
- Ko micro-bhizinesi mushandisi fission zvinorevei?WeChat viral fission marketing kubudirira nyaya
- Ongororo yePositioning Theory Strategy Model: Yechinyakare Nyaya yeBrand Placeholder Marketing Planning
- Chii chinonzi online-of-mouth marketing chinorevei?Matanho akakosha pakuronga kushambadzira kweshoko-remuromo
- Mapoka eWeChat Taoist anokwezva sei traffic?WeChat yakatanga boka rekuita zviitiko uye nekukurumidza kukwezva vanhu mazana mashanu
- Nzira yekushandisa sei musimboti wekupenga pakushambadzira?Shandisa misimboti mitanhatu yekupenga kusimudzira zvigadzirwa zvakaita sehutachiona
Nei mafoni eXiaomi achibudirira kudaro?
Sei mamwe malink akadzvanywa seanopenga uye anoputika Weibo uye WeChat Moments?
Sei zvimwe zvigadzirwa, pfungwa nemaitiro zvichipinda muuropi hwedu nekusaziva sehutachiona?
Bhuku raJonah Berger "Kupenga - Rega Zvigadzirwa, Mifungo, uye Maitiro Ako Apinde Sehutachiona" rinoburitsa zvakavanzika zviri shure kwekupararira kwekupenga.
Nhasi uno, kuvandudzwa kwetekinoroji paindaneti uye kuburitswa kwenhau itsva kuri kuramba kuchienderera mberi zvachinja zvachose nzira yekushambadza paindaneti uye kushambadzira kwepaindaneti.
Kuparadzira ruzivo hakusisiri nzira imwe kumusoro-pasi, asi yakawanda-inongedzo kune akawanda-matatu-dimensional network chimiro.
Kumakambani ese, kukwidziridzwa kwekushambadzira hakuchisiri chiitiko chinogona kuitwa chete kuburikidza nekushambadzira kwechinyakare, asi kunoda kushandiswa kwakawanda kwesocial media yekusimudzira online.
Munguva ino yekuputika kweruzivo, huwandu hukuru hweruzivo hunouya zuva rega rega.
Vanhu vanosefa ruzivo rwusina zvazvinoreva kwavari uye vanongotarisa pane rumwe ruzivo.
Saka chii chinoita kuti ruzivo rwukurumbire?
- Kukurukurirana kwevazhinji vezvenhau pasina mubvunzo chimwe chezvikonzero, asi kutaurirana kwevazhinji chete hakugoni kuparadza fashoni.
- Mumunhu wese munepachako-vezvenhauMunguva ye, Muzvinafundo Berg akanyanya kutarisisa kune simba rine simba rekutaura-kwe-muromo uye kushambadzira kwehutachiona.
- Akataura kuti vanhu vanowanzosefa mashoko neshoko remuromo uye vachishandisa zvinongedzo zvinogoverwa neshamwari.
Kushambadzira zvemukati kunoshandisa sei STEPPS misimboti kuwana hutachiona?
Ndinokurudzira bhuku rinonzi *Contagious*, rine pfungwa nhanhatu huru:
- XNUMX. Mari Yemagariro
- XNUMX. Trigger
- XNUMX. Manzwiro
- XNUMX. Veruzhinji (kutevedzera)
- XNUMX. Kukosha Kunoshanda
- XNUMX. Nyaya
XNUMX. Mari Yemagariro
Makore maviri apfuura, imwe Weibo yakapararira uye yakatumirwa ka1.6 XNUMX. Zviri mukati zvaive sezvizvi:
Muindasitiri yedu yekutengeserana paindaneti , pane mutemo usina kunyorwa kana uchitsvaga musikana: usambofa watsvaga madhirezi paTaobao ane mutengo uri pasi pe128 yuan. Nekuti chero chinhu chiri pasi pemutengo iwoyo chinonzi mutengo wakaderera nehurongwa hweTaobao, uye vanhu ava vanofarira nyaya dzekutengesa zvinhu zvisina kurongeka uye nyaya dzekutengesa mushure mekutengesa, zvichiita kuti zvive zvakaoma kufadza.
Iyi Weibo yakaunza makumi ezviuru zvevateveri kuV hombe, uye yakamhanyira kune yechina pane Weibo inopisa yekutsvaga rondedzero zuva iroro.
Pfungwa dziri seri kwemari yezvemagariro evanhu. Vabati vepamhepo vakavatumira vakatora zviratidziro zvemitengo yezvavakatsvaga marokwe paTaobao kuratidza kuti vaive vanhu vemitengo yepamusoro.
Kana iwe ukagovera chimwe chinhu chinoita kuti vamwe vanzwe vakanaka uye vakasiyana, zvirimo zvinozoitwa retweeted sekupenga.
Mukutaura kwevanhuwo zvavo, tinogovera zvinhu zvinoita kuti titaridzike zvakanaka, kuitira kuti avo vakatipoteredza vagone kutigamuchira uye kunyange kutikoshesa.
- Sezvinongoita vanhu vanogona kushandisa mari kutenga zvinhu nemasevhisi, kushandisa mari yemagariro kunogona kutungamirira kune mamwe maitiro akanaka uye mamwe maonero akanaka kubva kumhuri, shamwari uye vashandi;
- Sezvinongoita vanhu vanowanzo sarudza zvikwangwani zvekuzivikanwa seyakanyanya kurongeka hwaro hwekutonga kuzivikanwa.
- Semuenzaniso, kutyaira Ferrari, kutakura bhegi Chanel, uye kuteerera Mozart kuratidzwa kwehupfumi;
- Mumwe muenzaniso ndewokuti iwe unotaura jee rinoita kuti munhu wose aseke papati yeshamwari, izvo zvinogona kuita kuti vanhu vaone njere dzako uye nyambo;
- Kutaura nezvenhau dzemari ichangobva kuitika kunoita kuti uite seune ruzivo uye ruzivo.
Ngatitarisei mamwe mazwi akakosha ane chekuita nemari yemagariro evanhu: maonero akanaka, kunzwa kwekukosha, uye kuravira kwakanaka.
Kana zvigadzirwa zvako uye mazano achigona kuita kuti vashandisi vataridzike zvirinani uye zvakanyanya kunaka, saka zvigadzirwa zvako neruzivo zvinozongove mari yemagariro uye inotaurwa nezvayo nevanhu kuti vazadzikise mhedzisiro yeshoko remuromo.
XNUMX. Trigger
Zvinhu zvinokonzeresa zvinhu zvinobatsira kusimudzira kushambadzira kwemashoko anodzokororwa pamuromo kwechigadzirwa kana ruzivo, uye kuwanda kwezvinokonzeresa izvi kunokanganisa zvikuru kushanda kwekushambadzira kwemashoko anokonzeresa. Nezvenguva yekutaurirana, pane musiyano pakati pekukurumidzira nekuenderera mberi. Zvinhu zvitsva nezvinonakidza hazviwanzo gadzira kutaurirana kwakasimba; chete kana tikaita kuti chimwe chinhu chivepo uye chine chekuita nehupenyu hwedu hwezuva nezuva ndipo panogona kuva nemukurumbira.
Semuyenzaniso une nyota unoona muchina wekutengesa Coke uchitenga shuwa wapedza kurovedza muviri woona munhu achitengesa Coke mumugwagwa kana kunze kuchipisa unoona munhu achinwa ice Coke pekupedzisira haugone batsira asi tanga kutenga Coke.Nyota yekutonhodza kupisa, zvino pano, nyota uye kutonhora zvinogona kutorwa sezvinokurudzira, kana wanzwa nyota kana kunzwa kupisa nguva inotevera, unofunga kunwa Coke kekutanga, wozonwa zvishoma nezvishoma. Coke ichave yakakurumbira mumifananidzo yakafanana.
Ngatitarisei mamwe mazwi akakosha ane chekuita nezvinokonzera: zvinhu zvinowanzoonekwa uye zvinotaurika, chiratidzo chimwe chete chekukurudzira, uye chiitiko chinoita kuti pave nechido.
Kana zvigadzirwa zvako uye mazano achionekwa chero nguva, uye vashandisi vaona ako anosimudzira ari munzvimbo yekuda kwechigadzirwa, ivo vanozofunga nezve kushandisa chigadzirwa chako / zano kugadzirisa zvavanoda uye kuzvigovana nevanhu vari munzvimbo imwecheteyo vane zvakafanana zvinodiwa .
- Paunonzwa rwiyo, unoerekana wafunga nezvemusikana wako wekutanga werudo.Rwiyo urwu ndirwo "kukurudzira" kwako kuti ufunge nezvake.
- Zvino ukaona babamukuru vakafuta vachiimba banga rekuuraya nguruve paKTV unobva wafunga sabhuku Aniu akaunganidza mari yese yeprojekiti kupera kwegore.
- Kutaura zvazviri, vhidhiyo yaHama Aniu ichangobva kutumirwa kunze uye mhinduro yave yakadzikama.Makore maviri gare gare, mushure mekuwedzera "kukurudzira" kwemukuru uyo akagamuchira kubhadhara kweprojekti pakupera kwegore, yakangoerekana yave yakakurumbira paInternet yose.Saka, kana iwe uchida kuti vhidhiyo yako iwedzere hutachiona, isanganise nechimwe chinhu chinodiwa nevanhu.
XNUMX. Manzwiro
Pane vhidhiyo yakadai yakaputika kare.Musoro waiti "Vakasimba Vanogara Vakasurukirwa" Vhidhiyo iyi yakatanga kutaura nezvekuoma kwevarume vaviri vakuru, Zhou Xingchi naZhou Runfa, mumakore avo ekutanga, ndokuzotaura nezve blogger. ruzivo rwake rwekushanda ari ega achiri mudiki. , nzizi nemadziva mhepo nemvura inonaya.
Nyika inotonhora uye inodziya, kungoziva iwe pachako.Ronza misodzi yevanhu vasingaverengeki, senge uye utumire mberi.
Manzwiro nguva dzose ndiwo utera hukuru hwevanhu.
Ignite High Arousal Emotions:
- Zvimwe zvinhu zvehasha kana zvinhu zvinosekesa (kunakidzwa, kufara, kutya)Inogona kuwedzera nhamba yevanhu vanogovana;
- Muchidimbu manzwiro asina kunaka (hupenyukutsamwa, kunetseka) zvinogonawo kukurudzira kutaurirana uye kugovana, izvoManzwiro aya anogona kunzi manyawi epamusoro;
Dzivisa manzwiro akaderera:
- Manzwiro ekugutsikana uye kusuruvara kazhinji haakuchidzi maitiro ekugoverana, izvoMamwe manzwiro akaderera,
XNUMX. Veruzhinji (kutevedzera)
Kazhinji, kana vanhu vakawanda vachiona maitiro evanhu vakawanda, vanogara vachida kutevedzera, nokuti inogona kuchengetedza nguva yakawanda yekufunga, uye kutevedzera vamwe kunogona kupawo vamwe uchapupu hwakanaka hwemagariro evanhu: Ini ndakafanana newe. .
Kupa muenzaniso wakapfava, makore mashoma apfuura, vamwe vanhu vangasarudza kutengesa itsvo kuti vatenge iPhone, nekuda kwekuti vanhu vakavapoteredza vari kushandisa maPhones, inova ndiyo inofambisa "social proof psychology".
Ngatitarisei mamwe mazwi akakosha ane chekuita nekushambadzira: kucherechedzwa uye kuzvishambadzira.
Chinhu chinofarirwa nevanhu chinoteedzerwa nevanhu chinowanzo cherechedzwa.Chete kana chigadzirwa/pfungwa yako ichionekwa ndipo inogona kuteedzerwa uye kuva nemukurumbira.Kuwedzera zvinhu zvekuzvishambadza kune zvine mukurumbira zvinogona kuita veruzhinji.
Kubva pakuzvarwa kweInternet, kwave kune zvisingaverengeki zvekutevedzera zviitiko zvichienda kuhutachiona. The ice bucket dambudziko uye A4 waist dambudziko mumakore ekutanga, uye comic chiuno dambudziko mazuva ano zvakare akakwezva yepamusoro traffic traffic saYang Mi.
Kana ukaronga kutevedzera, iwe wagona iyo yepamusoro traffic traffic password.
XNUMX. Kukosha Kunoshanda
Rudzi urwu rwemukati runowanzo shanyira pazviratidziro zvenhau, senge "Gumi Vakapfuma Vanofunga Kutenga Imba", "Zvinhu gumi Zvinofanirwa Kuzivikanwa nevakadzi Mushure memakumi matatu" zvichingodaro.
Chero bedzi iwe uchigona kupa mushandisi kukosha, inozoendeswa mberi.
Chen Weiliang atopfupikisa misoro inokosha zvikuru pano:
- murume kuita mari
- mukadzi anova akanaka
- dzidzo yevana
- hutano hwevakwegura
XNUMX. Nyaya
Nyora nyaya dzako dzakajairwa uye dzinobaya mwoyo, dzinoita ruzha uye dzinogona kuendeswa mberi nekupenga. Kune mienzaniso yakawanda yakatitenderedza.
Somuenzaniso, vamwe vanaamai vanokosha, vane varume vasingavimbiki, vanogona kungozvivimba kuti vatarisire vana vavo uye vashande nesimba nokuda kwebasa ravo.” Rudzi urwu rwenyaya yechokwadi inonyanya kufadza.
Nyaya yacho ndeyekurondedzera chiitiko chine tsika kuburikidza nenzira yekurondedzera.Nyaya yeTrojan horse yave ichitenderera kwezviuru zvemakore, uye vanhu havazomboneta kuinzwa.
Nemhaka yokuti kutaura ngano inzira yokuti tinzwisise tsika dzenyika, nyaya dzacho dzakajeka uye dzine revo, izvo zvingaita kuti zvive nyore kwatiri kurangarira nokugoverana navamwe.
Kutaura nyaya nezvechigadzirwa kunoita kuti zvive nyore kurangarira nekuparadzira shoko.
- Mukutaura kwevanhuwo zvavo, rondedzero yacho ine hunhu hwakajeka kupfuura izvo zviripo, uye vanhu havawanzoramba nyaya.
- Kupa muenzaniso wakapfava, mwero wakakwana wekutarisa wenyaya-based ads wakakwira zvakanyanya kupfuura iwo ekunyengetedza ads.
- Ngatitarisei mamwe mazwi akakosha ehukoshi hunoshanda:Zvinoreva, zviri nyore kurangarira.
- Nyaya dzakajeka uye dzine zvadzinoreva, zvichiita kuti dzive nyore kuti vashandisi vayeuke.
Mhedziso
Kana iwe uchida kuziva kudzidza, kudzidzira uye kushandisa misimboti 6 yekupenga, unofanirwa kuverenga bhuku rinonzi Madness kuti uwane kunzwisisa kwakadzama.
Chitsauko chega chega chebhuku rino chinotsanangura musimboti zvakadzama uye chinopa mienzaniso yakawanda yaAli.
Zvisinei, bhuku iri rakaunzwa kunze kwenyika kuburikidza neshanduro yedzimwe nyika.
Dzimwe nzvimbo nguva dzose dzakaoma kunzwisisa, naizvozvo tichaifunda kashomanene sezvatinorava, uye ipapo kuipfupikisa nokuda kwomunhu ari wose mumutauro wakafanira, tichikarira kubetsera munhu ari wose.
Tinovimba kuti chinyorwa chinoti "Mashandisirwo Emutemo weKushambadzira Kwehutachiona? Kukurudzira Zvigadzirwa Sehutachiona nekushandisa Mitemo 6 yeKushambadzira Kwehutachiona" chakagoverwa pablog raChen Weiliang ( https://www.chenweiliang.com/ ) chichakubatsira.
Sunungukai kugovera link yechinyorwa chino: https://www.chenweiliang.com/cwl-1208.html