Ngaba kunzima kakhulu kwiinkampani zemveli ukuba ziguqukele kwi-e-commerce? Funda le ndlela kwaye kabini ukusebenza kwakho kwiinyanga ezi-3!

Amashishini emveli angena emarikeniEzorhwebo: Hayi "utshintsho" kodwa "ukuzalwa kwakhona"

Ngaba uyazi ukuba ngoobani ababandezeleka kakhulu ngoku? Ayizizo iinkampani zemveli ezingakhange zingene kwimarike ye-e-commerce, kodwa iinkampani zemveli ezingene kwimarike ye-e-commerce kodwa zisabhidekile.

Abaphathi abaninzi bacinga ukuba i-e-commerce "yi-plus" - vula nje ivenkile ekwi-intanethi, wenze intengiso ethile, kwaye wenze usasazo oluphilayo kwaye banokuthengisa njengokuphambana.

Kwavela ukuba: Andizange ndenze nayiphi na imali, kodwa ndaphoswa ngeenxa zonke "yi-traffic", "algorithms" kunye "neekomishoni zeengcali" ngokungathi ndithathe inxaxheba kumdyarho womzimba.

Ngapha koko, i-e-commerce ayinzima kangako, kufuneka utshintshe ingqondo yakho.

Ngoku ndiza kubelana nawe ngendlela amashishini emveli anokuphepha ngayo imigibe kwaye athathe uhambo xa eqala ukungena kumzi-mveliso we-e-commerce 🚀.

1. ISicwangciso-qhinga se-E-commerce yee-Big Brands: Akunjalo malunga neNtengiso, malunga ne "Power Resource Power"

Uninzi lweempawu ezinkulu zemveli ziye zafumanisa emva kokungena kwi-e-commerce ukuba umhlaba we-intanethi uya ufana nelizwe elingaxhunyiwe kwi-intanethi.

Ingaba ithetha ntoni? Kuthetha ukuba ukhuphiswano lusamalunga nezibonelelo kunye namajelo.

Umahluko kuphela kukuba ngaphambi kokuba ujongane nabathengisi, iivenkile ezinkulu, kunye neevenkile, kodwa ngoku zithathelwe indawo ngamaqonga, iingcali, kunye ne-algorithms.

Umzekelo, ukuba unguphawu olwaziwayo, inyathelo lokuqala kukukhusela izixhobo zeqonga, ezinje ngeengcebiso zekhasi lasekhaya kunye nokuvezwa ngokwenqanaba. Emva koko, fumana impembelelo ephezulu yokukhokela uphawu kwaye ufumane ukuvezwa; emva koko ube nefuthe eliphakathi kwinqanaba lokukhuthaza uphawu lwakho.

Ngeli xesha kufuneka uqonde,I-e-commerce ayithethi nje malunga nokuthengisa iimpahla, kodwa malunga "nokusasazwa okuqhutywa nomxholo",

Indima ye-e-commerce yomxholo kukudala i-buzz, okanye ukutyala imbewu-ukufumana abathengi ukuba bafune into ethile. Indima yeshelufa ye-e-commerce kukuvuna, okanye ukwenza imali-ukwenza abathengi bafake iiodolo.

Ezi zimbini zifana ne "foreplay" kunye "novuthondaba", akukho namnye kuzo onokulahleka.

Kodwa kukho imfuneko enye kuphela:Imveliso kufuneka igqwese.

Nokuba kumnandi kangakanani ukusasazwa kwakho, ukuba imveliso ayilunganga, iya kusilela. Kufana nokuqesha umntu odumileyo ukuba axhase imveliso yakho, kodwa imveliso inuka ngathi yimbaleki yonyawo lokuthambisa. Abasebenzisi baya kuyigxeka ngokukhawuleza kunokuba baya kuyithanda.

Ke ngoko, undoqo we-e-commerce yeebrendi ezinkulu ayikona ukudlala amaqhinga, kodwa kukusebenzisa izixhobo ukukhulisa iimveliso ezilungileyo.

2. Amanqaku aPhumelelayo kuShishino oluNcinci kunye noBuphakathi: Ukuxhomekeka kwi "Content Power" kunye "neProduct Power"

Amashishini amaninzi amancinci naphakathi aziva ukuba iintloko zabo ziba ndindisholo xa besiva ukuba iinkampani ezinkulu ziyakwenza oku.

"Ndingakwazi njani ukuqesha i-ankile ephezulu? Andizange ndichukumise 'indawo yomthombo'."

Qiniseka, ithuba lakho lisemandleni: ukuba bhetyebhetye.

Akukho mali yokukhuphisana kwizibonelelo? Emva koko ukhuphisane ngomxholo.

Umxholo we-e-commerce wanamhlanje yeyona ndawo ilula "yokugqitha kwijika." Awudingi ukutshisa imali kwiintengiso; okoko umxholo ulungile, unokuhamba nentsholongwane.

Ngoko umbuzo ngulo: Indlela yokuyila umxholo?

Ndiyishwankathela ngezivakalisi ezibini:

Imveliso kufuneka ilunge ngokwenene kwaye umxholo kufuneka ube ngowenyani.

Amandla emveliso kuthetha ukuba kufuneka ugxininise kumgangatho kunye namava. Imbonakalo ingcono, ukupakishwa kuhluke ngakumbi, kwaye amava omsebenzisi akhululekile ngakumbi.

Xa abasebenzisi bevakalelwa kukuba "Owu, oku kuhle", baya kuphinda bathenge kwaye babelane.

Amandla omxholo athetha ukuba kufuneka ufunde ukubalisa amabali.

Iividiyo ezimfutshane, amanqaku emizobo, kunye nokusasaza bukhoma zizinto ezintathu ezisisiseko. Undoqo asikobuchwephesha bomboniso, kodwa indlela eyinyani, enomdla, kwaye inolwazi ngayo.

Umzekelo, ukuba uthengisa isepha eyenziwe ngesandla, ukuthatha nje ifoto yemveliso akuyi kukuqaphela. Endaweni yoko, kufuneka ubambe yonke inkqubo ukusuka kubisi lwebhokhwe ukuya kwisepha, ukongeza into ethi "ukuhlamba yonke imihla kuzisa umoya omhle." Ngaloo ndlela, abantu baya kuthanda, baphawule, kwaye babelane ngeposi yakho.

Iimfuno zam zomxholo zinokushwankathelwa ngamagama amathandathu: Umgangatho ophezulu, ubungakanani obukhulu, isantya esikhawulezayo.

Ezinye ezimbini:Umgangatho kunye nexabiso eliphantsi.

Ngamanye amazwi, kufuneka ube nenkqubo - yazi ukuba yintoni umxholo oza kuhamba ngentsholongwane kunye nendlela yokuphindaphinda i-hits.

Xa iimveliso kunye nomxholo zidibene kakuhle, zifana "nesibini segolide" kwaye zingenakoyiswa.

3. I-Dilemma Emva kokunyusa: Ii-algorithms zingookumkani, i-Traffic yiRhafu

Nangona unemveliso kunye nomxholo ozinzile, ngokukhawuleza uya kufumanisa ukuba iqonga lifana nesisu esikhulu kwaye linokutya naliphi na inani lotyalo-mali lwakho.

Ngoba?

Ngenxa yokuba i-algorithms sisixhobo esingundoqo seqonga.

Yintoni iqonga elenza imali kulo ayisiyiyo impahla oyithengisayo, kodwa yimalini oyichitha kwiintengiso.

Ke uzama konke okusemandleni akho ukutsala itrafikhi, ufumane izaphulelo, kwaye uleqe phezulu kwiitshathi, kodwa ekugqibeleni ufumanisa ukuba yonke imali ingene epokothweni yeqonga.

Ngeli xesha, kuya kufuneka ufumane indlela yokuphuma kwikheji ye-algorithm.

Ukutsiba njani?

靠Ukudityaniswa kwendawo yabucala kunye ne-offline,

Umzekelo, sebenzisa ilizwi elikwi-intanethi ukubuyisela kwiitshaneli ezingasebenziyo.

Kule mihla, iivenkile ezinkulu kunye neevenkile zamakhonkco ziya kuqala zijonge ukuthandwa kophawu kwi-Intanethi xa ukhetha iimveliso.

Ukuba unelizwi elikhulu kwi-intanethi kunye neengxoxo ezininzi zabasebenzisi, baya kuthatha inyathelo lokuqala lokuxoxa ngentsebenziswano.

Ndinomhlobo wam okwishishini lokutya.UDouyinYathengiswa, yaye kamva yabonwa yivenkile enkulu enkulu yaza yangena kumakhulu eevenkile kulo lonke elo lizwe. Isizathu silula: isiphumo setrafikhi esiziswe kukubethelwa kwe-intanethi sasilungile kakhulu.

Ngakolunye uhlangothi, i-traffic domain yangasese inokukunceda ukunciphisa iindleko zokuthengwa kwabathengi.

Ngokusebenzisa amaqela e-WeChat, ii-akhawunti ezisemthethweni, kunye neenkqubo ezincinci, unokujika "abasemzini kwi-algorithm yobudala" ibe "abaqhelana nabo kwi-brand."

Ngale ndlela, awukwazi ukufumana kuphela i-traffic yeqonga, kodwa nokugcina iphuli yakho yabathengi.

4. Undoqo wenguqu ye-e-commerce: Xa ukucinga kutshintsha, ihlabathi liyatshintsha

Iinkampani ezininzi zemveli zicinga ukuba i-e-commerce ithetha "utshintsho lwetshaneli", kodwa ayilunganga - yimbonakalo nje.

Olona tshintsho kukubunjwa kwakhona kwe "mindset".

Ngaphambili, uphumelele ngokusasazwa kunye neentengiso, kodwa ngoku uphumelele ngomxholo kunye nokusebenzisana.

Ngaphambili, ubusebenzisa iB2B logic, kodwa ngoku usebenzisa iB2C okanye iC2C logic.

Ngaphambili, iibrendi zazimalunga “nokubonwa”; ngoku, iibrendi malunga nokuba "ithandwa".

Ke ngoko, ukuba amashishini emveli aguqukele kwi-e-commerce, akulula njengokutshintsha iqonga, kodwa kufuna utshintsho lwengqondo.

Ukusuka "ndifuna ukuthengisa ntoni" ukuya "bafuna ntoni abasebenzisi"; ukusuka "ndiyikhuthaza njani" ukuba "ndimenza njani akulungele ukwabelana ngayo."

Le yingcinga esisiseko ye-e-commerce yokucinga.

Isiphelo: I-E-commerce imalunga nokuhlakulela amandla angaphakathi, hayi nje ukutshintsha i-facade

Amashishini emveli angena kwicandelo le-e-commerce afana negcisa elidala lokulwa eliziqhelanisa neendlela ezintsha.

Awukwazi ukuzisa "imithetho yomdlalo" ukuze udlale "imidlalo ye-e-sports".

Kufuneka sifunde ukuphumelela sisebenzisa imithetho emitsha kunye namacebo amatsha.

Ingundoqo ye-e-commerce ayizange "ithengise iimpahla kwi-intanethi", kodwa "ukuxelela amabali anomxholo kunye nokuhambisa ixabiso nge-algorithms."

Kwixesha elizayo lorhwebo, i-intanethi kunye ne-intanethi ayisayi kuba yodwa, kodwa iya kudityaniswa. Abo banako ukuzazi zombini "i-algorithms" kunye "nomphefumlo weempawu" baya kugqama kweli xesha litsha lorhwebo.

Ilizwi kuzo zonke iinkampani zemveli ezisanda kungena kumzi-mveliso we-e-commerce: I-E-yorhwebo ayisiyo-monster, kodwa inguqu yedijithali yamagorha. 🔥