Kungani iSHEIN iphumelela? Izizathu zempumelelo yokunyuswa komkhiqizo we-e-commerce we-SHEIN

I-SHEIN yasungulwa ngo-2008,UkubekaNgemfashini esheshayo ye-B2C ewela umngceleEzentengiselwanoipulatifomu.

Ibhizinisi likaSHEIN ligxile ezimpahleni zemfashini ezisheshayo, okuhlanganisa izingubo zokugqoka, izinsiza, izicathulo nezikhwama, ubucwebe, impahla yasendlini, ubuhle, izindwangu zasekhaya neminye imikhakha.

Umsunguli uXu Yangtian wasungulwa eNanjing, eChina ngo-2008, phambilini eyayaziwa ngokuthi ingubo yomshado e-commerce SHEINside.

Ikakhulukazi ngewebhusayithi esemthethweni, i-APP nezinye iziteshi eziku-inthanethi zithengiswa emazweni angaphezu kuka-200 nezifunda emhlabeni jikelele, njenge-United States, Europe, Middle East, India, njll.

Ukuthunyelwa kudlula izingcezu eziyizigidi ezi-300 ngosuku.

Kungani i-SHEIN yayinokhiye ophansi kakhulu ngaphambili?

Izwe laseChina alaziwa ekhaya, kodwa liyadlondlobala phesheya kwezilwandle

Abantu abaningi e-China abakaze bezwe nge-SHEIN, kodwa ayivimbeli ukuthuthuka kwayo phesheya kwezilwandle, futhi ingase inyakazise ngisho nesimo sikaZara.

Abanye abatshali bezimali bebhizinisi babize i-SHEIN "inkampani yaseChina engaqondakali kakhulu yezigidigidi eziyishumi", ngoba nabasebenzisi abayisesha ku-Google bangaphezu kokuphindwe kathathu kuneZara.

• eminyakeni embalwa edluleimidiya entshaYonke imizamo yokuxoxisana yanqatshwa, futhi bambalwa abezindaba ababika ngokukhuphuka kwayo.
• ezokuxhumanaAbavunyelwe ukubhala. Abanye abantu abazisebenzelayo baze babhala indatshana mayelana nezindaba zezezimali ze-SHEIN, kodwa bacelwa ukuthi basuse lesi sihloko kuyo yonke inethiwekhi ngoba inkampani ifuna ukugcina iphrofayili iphansi.
• Ngesikhathi wonke umuntu emazi kancane kancane, ukuthengiswa kwase kusondele ku-XNUMX billion.

Izizathu zempumelelo yokunyuswa komkhiqizo we-e-commerce we-SheIn owela umngcele

Umsunguli weSHEIN uthe:ukwesaba ukulingiswa

• Imodeli ye-SHEIN empeleni ilula kakhulu. Imikhiqizo ilingisa i-ZARA, futhi imikhiqizo emisha misha kakhulu, futhi intengo iyingxenye yeminye.
• kuthathweI-Internet MarketingIsu lokuphromotha lifana nedayari ephelele, umehluko uphesheya kwezilwandle.
• Ngaso sonke isikhathi lapho beya ezweni elithile, bathola izinkulungwane zosaziwayo be-inthanethi bendawo abazoletha izimpahla, izitayela zemfashini, kanye nentengo yeklabishi, futhi ngokushesha bangena emakethe yendawo.
• Isizathu esenza i-SHEIN iqhudelane neziqhwaga zemfashini ezisheshayo ezifana ne-Zara ne-H&M inzuzo yayo ye-supply chain e-China.

Eqinisweni, ngaphezu kwe-SHEIN yezingubo zokugqoka kanye ne-ANKER yedijithali, kunezinkampani ezinjalo ezimbonini ezihlukahlukene e-China, kodwa isikali asisikhulu kangako, kodwa ukuthuthukiswa kuyijubane lejometri, kunezinkampani eziningana ezinjalo, i-Beijing, i-Jiangsu, i-Zhejiang. , Shanghai, Guangdong Zikhona, ngeke ngiye kokucaciswayo.

• Isici sabo esivamile ukuthi sebesukile ekuhwebeni okuvamile kwamanye amazwe baya kumikhiqizo yabo, ikakhulukazi ezimakethe zaphesheya.
• Ngokufanayo nomkhiqizo wangaphandle, ikhwalithi efanayo evela embonini efanayo, futhi intengo iyingxenye yomkhiqizo owaziwayo.
• Ngokushesha hlala emakethe, abathengi bakwamanye amazwe empeleni bashibhe kakhulu, kungakhathaliseki uhlobo lwakho lomkhiqizo.

Lezi zinkampani zonke zaqala eminyakeni emihlanu noma eyisithupha edlule.SEO), konke kuwukubona kusengaphambili ukuhogela amathuba ebhizinisi.

Kunegebe elikhulu lolwazi phakathi kohwebo lwangaphandle kanye nokuwela imingcele

Abantu abenze umsebenzi omuhle kakhulu ekuhwebeni kwamanye amazwe bazwela kakhulu, ngoba abanye abantu bagxila ekuhwebeni kwe-inthanethi kwasekhaya, bathembele ekuthuthukisweni komkhiqizo okuqhubekayo, futhi baphinde bathole izinzuzo.

Kodwa njengoba wazi nge-e-commerce yasekhaya e-China, inqobo nje uma unomkhiqizo omuhle, imodeli enhle, kanye nenzuzo, uzoqondiswa abantu abangenakubalwa, futhi inzuzo izogcwaliswa maduzane yilaba bantu.

Futhi ukuhweba kwamanye amazwe kanye nokuwela umngcele, kunegebe elikhulu lolwazi, kunezithiyo, ngakho-ke ukuncintisana akubi kakhulu.

Ngakho-ke, kungani abathengisi bemingcele beyi-taboo ukusho imikhiqizo, lesi isizathu.