Yini inzuzo ye-e-commerce?Ukubheka imibono emisha yokumaketha evela ekwakhiweni okuphelele kuka-Douyin kwe-e-commerce enentshisekelo

isithakazeloEzentengiselwanoumqondo.

• Novemba 2021, 4, nguUDouyinU-Kang Zeyu, umongameli we-e-commerce, uhlongoze eNgqungqutheleni yokuqala ye-Douyin E-commerce Ecological.
• Intshisekelo ku-e-commerce isuselwe kuntshisekelo yabantu ebuhleniImpiloI-E-commerce eyanelisa izintshisekelo zokuthenga ezingaba khona zabasebenzisi futhi ithuthukise ikhwalithi yempilo yabathengi.
• I-Douyin inokuqukethwe okuhle kwe-ecology, inabadali abaningi bekhwalithi ephezulu, abasebenzisi abahlukahlukene kanye nobuchwepheshe bokuncoma abavuthiwe, futhi inethuba elihle lokwenza i-e-commerce enentshisekelo.

Umqondo we-e-commerce onentshisekelo kuwo uhambisana nezinto zobuciko ezintathu ezinkulu zokumaketha kwedijithali: ukumaketha kwesigcawu, idatha enkulu, nokumaketha okuqukethwe.

I-e-commerce enentshisekelo nayo inesiqalo esihle, esisuselwe kuzintshisakalo zabathengi, igxile ezidingweni zabathengi, kanye nokuncoma ama-algorithms asuselwe kuma-algorithms.

I-Douyin inamandla okuguqula i-UGC (Okuqukethwe Okukhiqizwa Ngabasebenzisi) futhi iphushele kuwe konke okuqukethwe okufanele, ngaleyo ndlela yakhe isidingo sokuthenga ngokuqondile.

ngokwesikoAIKumodeli ye-PL (Ukuqwashisa-Intshisekelo-Ukuthenga-Ukwethembeka), imfundo yokuqonda echithwa umkhiqizo engxenyeni yokuqala yokuguqulwa kwefaneli ingase ithathe isikhathi esiningi.

Ngokwesilinganiso, izikhangiso zidinga ukuthintwa izikhathi eziningi ngaphambi kokuthi zidliwe, futhi isinyathelo esilandelayo ukwenza umbono kubathengi futhi sakhe ukuqonda kanye nentshisekelo. Lena imodeli yomthelela yengqondo yomthengi eqondile.

I-Marketing Funnel of Interest E-commerce

Ngaphansi kwemodeli "yenzuzo ye-e-commerce", ukusebenza kahle kokuguqulwa engxenyeni yokuqala yefaneli yokumaketha kuthuthukiswa kakhulu, futhi umjikelezo wokuguqulwa ufinyezwa kakhulu.

Esikhathini esifushane, kunabasebenzisi abangenakubalwa, futhi okuqukethwe okukhiqizwa abanye abasebenzisi bohlobo olufanayo "kubhomu", futhi umphumela uyabonakala.

Kuyimodeli "yezinga eliyisiyingi" yomthelela wengqondo wabathengi.

Imikhiqizo ifuna abasebenzisi babe nentshisekelo enqubweni "yokuzulazula", futhi okuqukethwe kuyisihluthulelo.

Uma kuqhathaniswa nezithombe, umbhalo, umsindo, njll., ividiyo ithuthukise izilinganiso eziningi ekuheheni intshisekelo yabasebenzisi futhi ibangele abasebenzisi ukuthi bachofoze, kungakhathaliseki ukuthi yiluphi uhlobo oluboniswayo.DNANoma okuqukethwe komqondo womkhiqizo, okufana nomlando womkhiqizo, imicimbi yakamuva, izindaba zomkhiqizo yizinto ezinhle kakhulu zokukhombisa inani lomkhiqizo.

Intshisekelo ku-e-commerce yindlela yokusetshenziswa kwesizukulwane sama-95s kanye ne-post-00s

Ungase ungabi nentshisekelo egameni elithi intshisekelo ye-e-commerce.

Kodwa uma sifunda izitayela zokusetshenziswa kwe-post-95s kanye ne-post-00s, sizothola ukuthi bazimisele kakhulu ukukhokhela ukuzijabulisa.

• Kungani i-MINISO ithenga i-IP eningi yopopayi?
• Kungani i-Yunnan Baiyao yokuxubha inhle kangaka?
• Kungani i-Bubble Mart i-co-branding yonke indawo?
• Kukhona neGatling Bubble Gun, kungani le nto engaqondakali idume kangaka ku-inthanethi? Wake wacabanga ngayo?

Esikhathini esizayo, kungakhathaliseki ukuthi uyinkampani enkulu noma inkampani encane, lapho uthuthukisa imikhiqizo, ngaphezu kokusebenza nokusebenzayo, ukubukeka nokupakisha kufanele kuthakazelise ukuthengisa.

Umqondo webhizinisi usushintshile.Abangane abenza ibhizinisi kumele baqale ukunaka "interested e-commerce" Kunconywa ukuthi ulalele imibono yabantu abasha kaningi, futhi kuzoba nemibono eminingi.

I-e-commerce enentshisekelo yangaphandle

Eqinisweni, abantu bangaphandle nabo banalo mkhuba.Bathanda i-e-commerce, zonke izinhlobo zezinto ezingajwayelekile, izinto ezihlekisayo, futhi ziningi zazo.

Ngabona ukuthi umuntu osebenzisa inethiwekhi uyabelana ngayo, kanti futhi kwakuyithoyizi elidutshulwe njengoGatlin.

Futhi muva nje, abanye abantu bafuna imikhiqizo yokugqoka ehlekisayo yabantu abadala, futhi inani liyethusa.

Uma ithuthuka ngale ndlela, akunakwenzeka ukubhalisa ilungelo lobunikazi, ukwenza nje ukuwela umngcele.

Umoya wokuzijabulisa ubaluleke kakhulu

Ake ngikutshele enye into, noma ngabe usebhizinisini noma ungowakwabezindaba, kumele ube nomoya wokuzijabulisa.

Mayelana nebhizinisi, okwabelwana ngakho lapha yizimpahla ezomile kakhulu ezibiza izigidi ezingu-1000 - ezinentshisekelo ku-e-commerce, ukwenza imikhiqizo ethakazelisayo, imodeli eyodwa eqhumayo kanye ne-suite eyodwa.

Kusukela kwabezindaba, bhala okuqukethwe okuthakazelisayo.

Ukushisa okuncane kuyafaneleka, ubani ongathandi ukudla amakhabe, izwe elingenamakhabe liyisicefe!

Abanye abasebenzisi be-inthanethi, lalela iseluleko sami, ngempela, ungagcini ubuso obuqinile usuku lonke, qhubeka uphezulu, ukuthumba ngokuziphatha, futhi abantu ngeke bathande ukudlala nawe esikhathini esizayo.

Intshisekelo ye-e-commerce incike kokuqukethwe ukuze kuqhunyiswe ithrafikhi

Mina ngokwami ​​ngicabanga ukuthi isitha esikhulu sika-Alibaba akuyona i-Pinduoduo, JD.com, mhlawumbe i-ByteDance.

Sihlaziya i-e-commerce ngokombono wabathengi, futhi kukhona amakamu amakhulu amathathu:I-Taobao, JD.com, Pinduoduo.Umsele wangempela we-Alibaba inombolo enkulu yabathengisi abancane abazenzela wena.

I-Pinduoduo ayibizwa nge-personalization, ibizwa ngenani eliphansi, i-Jingdong iwumkhiqizo ojwayelekile, ungaya e-Jingdong uyothenga i-niche designer brand futhi ubone, ungayithenga?

I-Taobao inamandla ngempela, inezigidi zabathengisi abancane abaqondene nawe siqu, imikhiqizo engajwayelekile, efaka phakathi abaklami abancane kodwa abahle, izitolo eziku-inthanethi zosaziwayo, izindawo zokudlela ezinhle, laba bathengisi, ku-JD.com, i-Pinduoduo okunzima ukuyithola.

Muva nje, bengilokhu ngicabanga nge-e-commerce enentshisekelo, futhi kungazelelwe ngathola ukuthi empeleni umkhiqizo womuntu siqu, futhi akulona ushintsho lomuthi.

Intshisekelo ye-ByteDance ku-e-commerce iqondiswe kule makethe. Njengamanje, inani elikhulu lezitolo zosaziwayo eziku-inthanethi ziye e-Douyin, futhi imikhiqizo ehlukahlukene esezingeni eliphezulu, izitolo zabaklami, kanye nemikhiqizo yomuntu siqu nayo isiqalile ukungena.

Ngoba ingqondo yesikhulumi se-Douyin iwukuthembela kokuqukethwe ukuze kuqhunyiswe ithrafikhi, inzuzo yofuzo ingcono kune-Alibaba.amanziindlela yobuningi.

Kungaba usuku oludabukisayo ngempela uma le ngxenye yabathengisi ixoshwa.

Yize abantu abaningi, njengomthengisi omncane owaqala e-Alibaba, bevame ukuthethisa u-Alibaba, basenayo imizwa phela.

Besivame ukucabanga ukuthi u-Alibaba wayengenakunqotshwa emkhakheni we-e-commerce, kodwa manje sesikuzwa ngempela ukugodola.