Uhla lwemibhalo ye-athikili
ManjeI-TaobaoIngabe i-ecology isakulungele ukufakwa uphawu?
Kukhona iTaobaoEzentengiselwanoUmngane wami uthe: "Singaphansi kwesigaba sezingubo zamadoda. Kule minyaka emibili edlule, bebebaningi kakhulu abathengisi. Abathengisi abakhulu nabaqalayo baphenduke inkambiso yokuqhuma okuncane nokuthengiswa okuphansi. Ingabe ukusetshenziswa kwempahla kuyehlisa?Kulabo abahlale befuna ukuba wuphawu, ingabe i-ecosystem yeTaobao isawulungele uhlobo lomkhiqizo?
Ungawakha kanjani umkhiqizo wemikhiqizo yasekhaya yaseTaobao?
Isisekelo sokwakha ibhrendi lwayo iwukuba nokuncintisana okubalulekile kwesikhathi eside:
- Ngakho-ke, akukhona ukuthi iTaobao ayikwazi ukwenza uphawu, kodwa ingabe inkampani ingakha ukuncintisana kwayo okuyisisekelo ngesikhathi esanele?
- I-brand ye-Taobao ehlanzekile, kuzoba nenkinga, umkhawulo uphansi, ngakho-ke kunzima ukuvula igebe nontanga, ngoba ukulingisa kuyashesha, ngakho-ke ubunzima bokwakha umkhiqizo buzoba nzima kakhulu.
- Ungacabangi kakhulu ngomkhiqizo, umkhiqizo uwumphumela wokusebenza.Ukusebenza kahle, umkhawulo, kanye nokwaneliseka kwamakhasimende nakho kuyinqubo yokusebenzisa umkhiqizo.
Imikhiqizo ye-Amoy inomkhawulo ophansi futhi ingalingisa ngokushesha.
Kungazelelwe ngakhumbula umsebenzi ka-Alibaba: ukwenza umhlaba ungabi nabhizinisi elinzima.
Uma kuwumkhiqizo ozenzela wona futhi ungenalo uphawu, ungakhetha omunye umkhiqizo.
Ungakhethi ngokunganaki omunye umkhiqizo, noma ungajeziswa.
XNUMX. Sungula izindawo zokuthengisa eziwumgogodla
Into yokuqala okufanele uyenze ukudela amakhasi emininingwane ngemikhiqizo ebala izindawo eziningi zokuthengisa.Ngenxa yokuthi leli khasi linemininingwane eminingi, abathengi bayalifunda futhi baqede ngaphandle kokushiya lutho.Ngakho-ke, kuyadingeka ukusungula umqondo womkhiqizo oyingqayizivele, ubambe iphuzu eliyingqayizivele lokuthengisa, futhi ngokuqhubekayo uliqinise ukuze lithathe izingqondo zabathengi.UkubekaUma abasebenzisi becabanga ngalelo phuzu lokuthengisa, bazocabanga ngomkhiqizo wakho.
XNUMX. Yakha umkhiqizo
Ngemuva kokusungula indawo yokuthengisa eyodwa, dala zonke izithombe ezibukwayo, ukwakheka kwekhasi,UkubhalaAmaphuzu okubhala nokudayisa.Vumela abathengi babambe amaphuzu abalulekile ngesikhathi esifushane kakhulu.
Abathengi esitolo se-Taobao "ngemodeli yokuqwashisa okuphansi."Kuthatha kuphela imizuzwana engu-0.5 ukuvala isixhumanisi futhi izindleko ziphansi kakhulu, ngakho-ke kufanele sivumele abathengi babambe amaphuzu abalulekile ngesikhathi esifushane kakhulu.Leli yiphuzu eliyisihluthulelo elimenza azizwe emusha futhi enesithakazelo, ngakho uzoba nesineke sokuqhubeka ebukela.
(imvamisa umgomo wesikhathi esiwu-7 wesibili, ngakho okuwukuphela kwendawo yokuthengisa ukuhlanganisa ihluzo nombhalo bese wethula isikrini sokuqala kumthengi. Amanye amaphuzu angabalulekile okuthengisa ambozwa ngamafonti amafushane ngemva kokuchofoza, ukugwema Izincwadi Ezinkulu)
XNUMX. Ukubola komkhiqizo izici
Abathengi bathenga imikhiqizo ngezindlela ezimbili: imodi yokuqonda okuphansi (ukungachithi amandla amaningi okucabanga) kanye nemodi yokuqonda okuphezulu (isebenzisa amandla amaningi okuqonda nokucabanga).
Esikhathini esiningi, abathengi "bakwimodi yokuqwashisa ephansi", bavilapha kakhulu ukuqonda nokuqhathanisa imikhiqizo ngokuningiliziwe, futhi abakwazi ukwahlulela ngezinto zangaphandle ezingahlobene nomkhiqizo ngokwawo.
Kulokhu, amabhrendi amancane awakwazi ukushaya amabhrendi amakhulu ngoba abathengi basebenzisa "umkhiqizo" ngokuqondile ukuze baqonde ikhwalithi yomkhiqizo, kunokuqhathanisa imikhiqizo ngokwayo ngokuningiliziwe.
Ngemikhiqizo eyenziwe ngokwakho ngaphandle kwemikhiqizo, lapho ulayisha imikhiqizo, ungakhetha eminye imikhiqizo, sicela ungakhethi ngokunqunyelwe, okungenzeka khonondwe ngabathengi futhi ujeziswe yiTaobao.
Lesi sihloko sethula indlela yokwenza umbuzo mayelana nebhrendi enkulu. Ngethemba ukuthi ungazakhela eyakho ibhrendi enkulu, bese ungafaka isicelo selabhulali yomkhiqizo we-Taobao.
I-Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) okwabiwe "Ungawakha kanjani umkhiqizo oyimfihlo?Ungazenza kanjani izingubo zangaphansi zomkhiqizo wakho esitolo saseTaobao? , ukukusiza.
Siyakwamukela ukwabelana ngesixhumanisi salesi sihloko:https://www.chenweiliang.com/cwl-1400.html