Uhla lwemibhalo ye-athikili
Ingabe uhlelo lwe-ecosystem lwe-Taobao lusafanelekela ukwakha uphawu?
Umngani ophethe ibhizinisi le-e-commerce laseTaobao uthe: "Sigxile kakhulu ezingutsheni zamadoda, futhi eminyakeni emibili edlule, abathengisi abaningi kakhulu bangene emakethe. Kubathengisi abasezingeni eliphezulu nabasekuqaleni, ukuthengiswa okuphansi kwezinto ezincane ezithengiswa kakhulu sekuyinto evamile. Ingabe lokhu kuwuphawu lokwehlisa izinga labathengi? Bengilokhu ngifuna ukwakha uphawu, kodwa ingabe uhlelo lwamanje lweTaobao lusafanelekela lokho?"
Ungawakha kanjani umkhiqizo wemikhiqizo yasekhaya yaseTaobao?
Isisekelo sokwakha ibhrendi lwayo iwukuba nokuncintisana okubalulekile kwesikhathi eside:
- Ngakho-ke, akukhona ukuthi iTaobao ayikwazi ukwenza uphawu, kodwa ingabe inkampani ingakha ukuncintisana kwayo okuyisisekelo ngesikhathi esanele?
- I-brand ye-Taobao ehlanzekile, kuzoba nenkinga, umkhawulo uphansi, ngakho-ke kunzima ukuvula igebe nontanga, ngoba ukulingisa kuyashesha, ngakho-ke ubunzima bokwakha umkhiqizo buzoba nzima kakhulu.
- Ungacabangi kakhulu ngomkhiqizo, umkhiqizo uwumphumela wokusebenza.Ukusebenza kahle, umkhawulo, kanye nokwaneliseka kwamakhasimende nakho kuyinqubo yokusebenzisa umkhiqizo.
Imikhiqizo ye-Amoy inomkhawulo ophansi futhi ingalingisa ngokushesha.
Kungazelelwe ngakhumbula umsebenzi ka-Alibaba: ukwenza umhlaba ungabi nabhizinisi elinzima.
Uma kuwumkhiqizo ozenzela wona futhi ungenalo uphawu, ungakhetha omunye umkhiqizo.
Ungakhethi ngokunganaki omunye umkhiqizo, noma ungajeziswa.
XNUMX. Sungula izindawo zokuthengisa eziwumgogodla
Okokuqala, shiya amakhasi emininingwane yomkhiqizo aqukethe amaphuzu amaningi okuthengisa. Ngenxa yokuthi amakhasi anjalo anemininingwane eminingi, abathengi bazomane bawaphequlule ngaphandle kokugcina noma yiluphi ulwazi. Ngakho-ke, kubalulekile ukusungula umqondo womkhiqizo oyingqayizivele, ukuhlonza iphuzu lokuthengisa elihlukile, bese uliqinisa njalo ukuze ubambe ingqondo yomthengi. Zibeke ngendlela yokuthi lapho abasebenzisi becabanga ngalelo phuzu lokuthengisa, bacabange ngomkhiqizo wakho.
XNUMX. Yakha umkhiqizo
Uma ususungule indawo eyodwa yokuthengisa eyinhloko, dala zonke izithombe ezibonakalayo, ukwakheka kwamakhasi, ukubhala amakhophi , kanye namaphuzu okuthengisa azungeze leyo ndawo yokuthengisa eyodwa (njenge-"bras" edala 'isimo esiphelele sesifuba'" noma imaski yobuso "edliwayo"). Lokhu kuvumela abathengi ukuthi baqonde amaphuzu ayisihluthulelo ngesikhathi esifushane kakhulu.
Abathengi esitolo se-Taobao "ngemodeli yokuqwashisa okuphansi."Kuthatha kuphela imizuzwana engu-0.5 ukuvala isixhumanisi futhi izindleko ziphansi kakhulu, ngakho-ke kufanele sivumele abathengi babambe amaphuzu abalulekile ngesikhathi esifushane kakhulu.Leli yiphuzu eliyisihluthulelo elimenza azizwe emusha futhi enesithakazelo, ngakho uzoba nesineke sokuqhubeka ebukela.
(imvamisa umgomo wesikhathi esiwu-7 wesibili, ngakho okuwukuphela kwendawo yokuthengisa ukuhlanganisa ihluzo nombhalo bese wethula isikrini sokuqala kumthengi. Amanye amaphuzu angabalulekile okuthengisa ambozwa ngamafonti amafushane ngemva kokuchofoza, ukugwema Izincwadi Ezinkulu)
XNUMX. Ukubola komkhiqizo izici
Abathengi bathenga imikhiqizo ngezindlela ezimbili: imodi yokuqonda okuphansi (ukungachithi amandla amaningi okucabanga) kanye nemodi yokuqonda okuphezulu (isebenzisa amandla amaningi okuqonda nokucabanga).
Esikhathini esiningi, abathengi "bakwimodi yokuqwashisa ephansi", bavilapha kakhulu ukuqonda nokuqhathanisa imikhiqizo ngokuningiliziwe, futhi abakwazi ukwahlulela ngezinto zangaphandle ezingahlobene nomkhiqizo ngokwawo.
Kulokhu, amabhrendi amancane awakwazi ukushaya amabhrendi amakhulu ngoba abathengi basebenzisa "umkhiqizo" ngokuqondile ukuze baqonde ikhwalithi yomkhiqizo, kunokuqhathanisa imikhiqizo ngokwayo ngokuningiliziwe.
Ngemikhiqizo eyenziwe ngokwakho ngaphandle kwemikhiqizo, lapho ulayisha imikhiqizo, ungakhetha eminye imikhiqizo, sicela ungakhethi ngokunqunyelwe, okungenzeka khonondwe ngabathengi futhi ujeziswe yiTaobao.
Lesi sihloko sethula indlela yokwenza umbuzo mayelana nebhrendi enkulu. Ngethemba ukuthi ungazakhela eyakho ibhrendi enkulu, bese ungafaka isicelo selabhulali yomkhiqizo we-Taobao.
Ngethemba ukuthi isihloko esithi "Ungawakha Kanjani Umkhiqizo Wakho? Ungawusebenzisa Kanjani Isitolo Sakho Sezingubo Zangaphansi Esinophawu E-Taobao?" esabiwe kubhulogi likaChen Weiliang ( https://www.chenweiliang.com/ ) sizokusiza.
Zizwe ukhululekile ukwabelana ngalesi sixhumanisi sendatshana: https://www.chenweiliang.com/cwl-1400.html