Uhla lwemibhalo ye-athikili
Umkhiqizo ungawina kanjani emncintiswaneni omkhulu wemakethe? Sembula amasu ayisisekelo empumelelo yomkhiqizo, okuhlanganisa izici ezibalulekile njengokubeka endaweni ethile , ukuheha amakhasimende, nokwakha ukwethembeka, okukusiza ukuthi uhole kalula ohambweni lwakho lomkhiqizo.
Vumela umkhiqizo ube yinketho yokuqala yabasebenzisi futhi uthuthukise ithonya lawo nokuncintisana kwemakethe!
Abaphathi abaningi bafuna ukwakha umkhiqizo, kodwa ingabe uyayazi incazelo yangempela yomkhiqizo?
Uke waqaphela ukuthi abaphathi abaningi bakhuluma "ngokwakha uphawu"? Ngeshwa, ukuqonda kwabo ikakhulukazi "ukuzenzisa" futhi akuthinti ingqikithi yomkhiqizo.
Lokhu kungezwani kufana nokuzama ukutshala isihlahla esiphakeme ngaphambi kokukhetha indawo ngaphambi kokutshala isihlahla!
Brand empeleni umphumela "win", hhayi imbangela "win".
Iyini ingqikithi yomkhiqizo?
Abanikazi bamabhizinisi abaningi bakholelwa ukuthi uma nje betshala imali eningi ekukhangiseni, ebudlelwaneni bomphakathi, nasekukhangiseni ku-inthanethi , uhlobo lomkhiqizo luzosungulwa ngokwemvelo. Lokhu kuwukungaqondi kahle okukhulu kophawu lomkhiqizo.
Uphawu lwangempela alwakhiwe ngobusuku obubodwa, kodwa lwakhiwa ngokuhamba kwesikhathi nesevisi.
Brand = isevisi
Isisekelo somkhiqizo siwukuzibophezela kwesevisi: sebenzela iqembu lamakhasimende kahle, futhi ekugcineni ubenze bakukhethe ngokuzithandela futhi babe amakhasimende athembekile.
Lokhu kukhetha kunemibandela: uyinketho yabo engcono kakhulu kule ndawo.
Ngakho-ke, umnyombo womkhiqizo awuwona umfutho ongaphezulu, kodwa ikhwalithi yesevisi yemvelo. Ngaphandle kwesevisi enhle kakhulu, uhlobo luyigobolondo elingenalutho.
Brand = Okuhlangenwe nakho Kwekhasimende
Amandla omkhiqizo awancikile ekucabangeni kwezifiso zomphathi, kodwa avela ekuqashelweni kwamakhasimende.
Ngamanye amazwi, ukwakhiwa komkhiqizo kubangelwa ukwaneliseka kwamakhasimende. Ngemuva komkhiqizo omuhle kunamakhasimende amaningi anelisekile kanye nolwazi oluhle olungenakubalwa.
Ukuqhubeka nokusungula ubudlelwano bokwethembana okujulile namakhasimende ngokusebenzisa isipiliyoni esihle sesevisi kuwumongo womkhiqizo.
Ubudlelwano bomkhiqizo namakhasimende amanani aphezulu
Ungabuza, njengoba umkhiqizo uwumphumela, siqala kuphi? Impendulo ilula: thola "amakhasimende amanani aphezulu."
Obani amakhasimende anenani eliphezulu?
Okubizwa ngokuthi amakhasimende aphezulu yilabo abangagcini nje ukuthenga ngokuphindaphindiwe, kodwa futhi bazimisele ukukhokhela inani lomkhiqizo. Izici zalolu hlobo lwamakhasimende zisobala:
- Phinda ukusetshenziswa: Ngeke bathenge kanye nje, kodwa phinda ukuthenga izikhathi eziningi. Lokhu kusho ukuthi bayayithemba imikhiqizo namasevisi akho.
- Ukwethembeka okuphezulu: Noma ngabe kuvela amanye ama-brand, basazokukhetha kuqala ngoba uwumkhiqizo abawethembayo.
- Iyathelelana kakhulu: Amakhasimende anenani eliphezulu ngokuvamile aba abakhulumeli abathembekile bomkhiqizo, futhi azoncoma ngokukhuthele uhlobo lokwazisa abantu abaningi ngalo futhi balijoyine.
Ungawahlonza kanjani amakhasimende anenani eliphezulu?
Qonda imikhuba yokuchitha yamakhasimende akho
Ukuthi ikhasimende lizothenga kaningi kubonisa ukwethembeka kwalo. Ngokuhlaziya idatha, singakwazi ukuhlola lawo makhasimende athenge izikhathi eziningi futhi sihlole izidingo zawo.
Naka impendulo yekhasimende
Amakhasimende amanani aphezulu avame ukunikeza amabhrendi impendulo eqondile, engasizi nje kuphela ukuthuthukisa imikhiqizo namasevisi, kodwa futhi esiza amabhrendi aqonde kangcono isidingo semakethe. Ukuthuthukisa isevisi yakho ngeziphakamiso ezivela kumakhasimende wenani eliphezulu kuvame ukusebenza kangcono kunokukhangisa nje.
Sebenzisa ngokuma ngobude kwekhasimende
Ukwenza iphrofayela yekhasimende kunikeza ukuqonda okujulile kwezidingo zamakhasimende kanye nezinketho zokuthenga. Ngale ndlela, izinhlelo zokumaketha ezinembayo zingenziwa ngendlela oyifisayo ngokusekelwe kumfanekiso, futhi izinsiza zingakhuliswa ukuze zinikeze amakhasimende amanani aphezulu.
Isihluthulelo sokukhula komkhiqizo: ukutshala okujulile nokusebenza ngokucophelela
Ngemva kokuthola amakhasimende amanani aphezulu, ukukhula komkhiqizo akwenzeki ngokuphazima kweso Okudingekayo ukubekezela kanye nesevisi ecophelelayo.
Ukuthuthukiswa kwekhwalithi yesevisi
Isevisi ingumongo womkhiqizo. Uma ikhasimende likukhetha, yenza konke okusemandleni akho ukweqa lokho elikulindele. Ngisho noma kuyinkinga encane, idinga ukuxazululwa ngokushesha nangempumelelo ukuze amakhasimende ezwe ukulalela kwakho. Ngaso sonke isikhathi lapho ukuzizwisa kwekhasimende kuthuthukiswa, umuzwa wobunikazi womkhiqizo uyathuthukiswa.
Ukugcina ubudlelwano bamakhasimende
Ungagxili nje ekuthengiselaneni okwenziwa kanye kuphela; yenza konke ukuthengiselana kube ukujula kobudlelwano bakho. Ngokusebenzisana kwansuku zonke nokunakekela—njengemikhonzo yamaholide, izincomo zomkhiqizo omusha, kanye nezaphulelo ezikhethekile—yenza amakhasimende azizwe eyigugu. Ukwakha uphawu lweqiniso kumayelana nokwenza uphawu lube yingxenye yezimpilo zamakhasimende akho.
Ukungaqondi kahle komkhiqizo: "imikhiqizo mbumbulu" esebenzisa amandla amaningi
Izinkampani eziningi zizimisele ngokukhushulwa ngezinga elikhulu kusukela ekuqaleni, futhi zize zimemezele noma yiziphi izindleko. Ngenxa yalokho, umkhiqizo waduma ngobusuku obubodwa, kodwa isipiliyoni samakhasimende asikwazanga ukuqhubeka, okuholele ekwehleni kwesithunzi. "Imikhiqizo yomgunyathi" enjalo izoheha inani elikhulu labasebenzisi ngesikhathi esifushane, kodwa ayikwazi ukugcinwa isikhathi eside. Igama elithi "Tao", hhayi "Ubuchwepheshe". Ukwakhiwa kwebhrendi kuthatha isikhathi futhi akukwazi ukufezwa ngokuphishekela ukuchayeka kanye nethrafikhi.
Umkhiqizo ukunqwabelana kanye nemvula
Kungashiwo ukuthi lokho umkhiqizo okugcina ukuveza kumakhasimende kuwumphumela wokusebenza kanzima isikhathi eside kwenkampani kanye nokuqongelela Kuyinqubo yokwanelisa amakhasimende njalo nokwenza imikhiqizo ibe ngcono. Imikhiqizo ayakhiwe ngemali, kodwa "iwinile" isinyathelo ngesinyathelo. Futhi lokhu "kuwina" ukwethembana, ukwethembeka kanye nokuqashelwa umkhiqizo okuwine phakathi kwamaqembu ekhasimende anenani eliphezulu.
Isifinyezo Nesenzo: Ukwakha Ibhrendi Yangempela
Ingqikithi yokwakha uphawu isekubalulekeni kwamakhasimende . Amabhizinisi kudingeka ayeke ukupakisha nokukhangisa okungatheni, abuyele emikhiqizweni nasezinkonzweni ngokwazo, futhi aphathe wonke amakhasimende njengomuntu obaluleke kakhulu.
1. Qondisa amakhasimende anenani eliphezulu futhi ufeze izidingo zawo. 2. Hlaziya imikhiqizo nezinsizakalo, futhi uthuthukise ulwazi lwamakhasimende njalo. 3. Yakha uphawu ngesineke, hlonipha izinqumo zamakhasimende, futhi wenze uphawu lube yingxenye yezimpilo zawo.
Umnyombo womkhiqizo awukona ukuthi ungayiwina kanjani imakethe, kodwa indlela yokuwina izinhliziyo zamakhasimende. I-Brand iyisixhumanisi esingabonakali phakathi kwenkampani namakhasimende ayo, futhi umjaho webanga elide osuselwe ekuthembekeni. **Ngakho-ke, ngesikhathi esilandelayo lapho othile ekutshela ukuthi “yakha uhlobo”, cabanga ngakho, ingabe uyakuqonda ngempela okushiwo uphawu?
Ngethemba ukuthi isihloko esithi "Ungawina Kanjani Ezinkampanini Ze-E-commerce? Ukwembula Izimfihlo Zempumelelo Yomkhiqizo Nokukusiza Uvelele Emincintiswaneni Yomkhiqizo," esabiwe kubhulogi likaChen Weiliang ( https://www.chenweiliang.com/ ), sizokusiza.
Zizwe ukhululekile ukwabelana ngalesi sixhumanisi sendatshana: https://www.chenweiliang.com/cwl-32198.html