Ungayikhetha kanjani imakethe ehlukanisiwe uma iqhathaniswa nemakethe enkulu? Iqiniso elingemuva komehluko wenzuzo ephindwe ka-10 liyadalulwa!

Ungakhetha kanjani phakathi kwemakethe ehlukanisiwe nemakethe enkulu? Yiziphi izimfihlo zebhizinisi ezifihliwe ngemuva komehluko wenzuzo ophindwe ka-10? Ukuhlaziywa okujulile kwezinzuzo nezinkinga zezimakethe ezimbili ezinkulu kuzokusiza wenze izinqumo ezinembile futhi usheshe ungene endleleni eya enzuzweni ephezulu!

Intengo Yomkhiqizo Yezingxenye Zemakethe: Imakethe Encane, Ukuhlakanipha Okukhulu!

1. Ingxenye yemakethe VS mass market: Iyiphi ongayikhetha?

Ake uzicabange umi empambanweni yemigwaqo, kunemizila emincane yezimakethe ze-niche ngakolunye uhlangothi kanye nezindlela ezibanzi zezimakethe ezinkulu ngakolunye. Izimakethe ezihlukanisiwe zingasetha amanani aphezulu futhi zibe nezilinganiso eziphezulu zenzuzo ye-gross;

Uma uthi nhlá, ingabe imakethe enkulu ayibukeki ikhangayo? Kukhulu ngesilinganiso futhi kunamandla amakhulu Kuzwakala sengathi ungenza imali eningi ngokushesha nje lapho ungena.

Umthengisi we -e-commerce unomkhiqizo ongathengiswa ngentengo ephezulu emakethe ye-niche ephezulu ukuze athole inzuzo engu-50%; noma angakhetha ukungena emakethe enkulu futhi ahlose ukuthola inzuzo engu-30% ngentengo ephansi.

• 他iphitheneImpela, ngoba usayizi ongase ube khona wemakethe esezingeni eliphansi ubukeka ulinga ngokuphindwe kashumi.
• Ngakho-ke umbuzo uwukuthi, ingabe kufanele sinamathele emzileni wamanani aphezulu wezigaba zemakethe, noma kufanele siwunike ithuba futhi sikhethe isu lentengo ephansi lemakethe enkulu?
• Ngemuva kokucabangisisa kahle kanye "nokucabanga", isiphetho sethu sokugcina siwukuthi - ukubuyela ngokushesha emzileni wamanani aphezulu wengxenye yemakethe!
• Phela, emkhakheni wezinga eliphezulu, inzuzo iyinkosi!

Ake sikuhlaziye ngokuningiliziwe:

1. Ingcindezi yokuncintisana ezigabeni zemakethe iphansi
Kulokhu, imakethe ye-niche inezimbangi ezingaphansi kwesihlanu, kuyilapho imakethe enkulu inabadlali abangaphezu kwe-100. Leli gebe lifana nomehluko phakathi "kwehlane" kanye "nemakethe emanzi". Nakuba ihlane lincane, amathuba mahle kakhulu;

2. Abasebenzisi bemakethe enkulu abanandaba nekhwalithi
Ezimakethe ezinkulu, abasebenzisi ngokuvamile baphishekela ukuphumelela kwezindleko. Thenga noma ngubani oshibhile, bambalwa abantu abazimisele ukukhokhela ikhwalithi. Ezingxenyeni zemakethe, amakhasimende anaka kakhulu ikhwalithi yomkhiqizo nesithombe somkhiqizo, futhi azimisele ukukhokha amaphrimiyamu engeziwe ngemikhiqizo emihle. Lokhu kufana nokuvula isitolo sekhofi Ingabe kufanele wenze ikhofi elenziwe ngesandla eliphambili noma udayise ikhofi ngokushesha? Ikhofi elisheshayo lilungile, kodwa linambitha umphefumulo, akunjalo?

3. Izigaba zemakethe zinendawo eyengeziwe yokubeka amanani
Imakethe enkulu ivamise ukuthathwa yimikhiqizo ethile enamandla, futhi amanani abo kanye nomthelela womkhiqizo kucishe kuvalele abanye abadlali indawo ebheke phezulu. Ezingxenyeni zemakethe, kunamathuba amaningi, futhi kungenzeka ukuthi ube uphawu lokuqala. Isibonelo, emakethe ye-mass, uthola igebe ngaphansi kwamahlombe ama-giants, ngenkathi emakethe ye-niche, umi endaweni evulekile futhi ungakwazi ukuphatha ngokukhululekile izibhakela zakho.

2. Usayizi wemakethe awulingani nosayizi wenzuzo

Lapho abantu abaningi bekhuluma "ngemakethe enkulu", isithombe "sokwenza imali eningi" sifika engqondweni, kodwa ungakhohliswa izinombolo! Ubukhulu bemakethe kanye nosayizi wenzuzo ngokuyisisekelo kuyizinto ezimbili ezihlukene.

1. Ukuthengisa okukhulu ≠ inzuzo ephezulu
Nakuba izinga lemakethe enkulu likhulu, izilinganiso zenzuzo zicindezelwa phansi kakhulu ngenxa yokuncintisana okuqinile nezimpi zamanani ezivamile. Inzuzo ongabelana ngayo empeleni incane kakhulu. Esigabeni semakethe, nakuba isikali sisincane, inzuzo evela kuntengiselwano ngayinye inkulu.

2. Amakhulu abantu abambe ukudla VS abantu abahlanu ababelana ngesobho
Imakethe yenqwaba ifana nebhodwe lephalishi Kunabantu abaningi abazungezile, futhi umuntu ngamunye angathola i-spoonful encane kuphela njengekhekhe elincane, elinabantu abambalwa ababelana ngalo, isabelo sakho sizoba sikhulu.

3. Ukuthatheka Nesu: Lahla “imakethe enkulu”

Amabhizinisi amaningi anentshisekelo yokuthi imakethe enkulu iyithuba lekusasa, futhi uma isikali sisikhulu, sithembisa kakhulu.

Kodwa iqiniso liwukuthi: esikhundleni sokugxila kusayizi wekhekhe, gxila esiqeshini ongasidla ngempela.

Cabanga ukuthi isilinganiso senzuzo yemakethe enkulu siyizigidi eziyizinkulungwane ezingu-10, futhi kukhona izimbangi eziyi-100, ngamunye wabo othola isabelo esilinganiselwe sezigidi ezingu-1000;

Isamba senzuzo yesigaba semakethe siyizigidi ezingama-2, futhi kukhona izimbangi ezi-5 kuphela, ngamunye wabo ongathola izigidi ezingama-4000. Ngemva kokubala le akhawunti, ingabe inengqondo engqondweni yakho?

4. Izinzuzo zokukhetha izingxenye zemakethe

Ngokusekelwe ekuhlaziyweni okungenhla, siphetha ngokuthi ukugxila ezimakethe zobungcweti ezisezingeni eliphansi kuyisinqumo esihlakaniphile.

1. Abancintisana abambalwa: Kulula ukugqama nokubamba isabelo semakethe.
2. Ukwethembeka kwamakhasimende aphezulu: Uzimisele ukukhokhela imikhiqizo yekhwalithi ephezulu, umkhawulo wenzuzo uzoba mkhulu.
3. Igumbi elikhulu lokukhula komkhiqizo: Yiba nethuba lokuba umkhiqizo wokuqala futhi wakhe ukuncintisana kwesikhathi eside.

5. Amathemba Ekusasa Nemibono Yakho

Esimweni semakethe sanamuhla, izimakethe ezikhethekile ziya ngokuya zibaluleke kakhulu. Kungakhathaliseki ukuthi imikhiqizo yasekhaya ehlakaniphile esezingeni eliphezulu noma izinsizakalo ezenziwe ngokwezifiso, izinkampani zidinga ukuthola "idama elincane" lazo. Izinhlanzi ezinkulu akudingeki zibhukude olwandle; idama elincane lingaba yindawo evundile kakhulu yempumelelo.

Emuva kuleli cala, ukukhetha izingxenye zemakethe akukhona nje ukukhulisa izinzuzo zesikhathi esifushane, kodwa futhi isisekelo sokwakhiwa komkhiqizo wesikhathi eside. Kulokhu, kuphela ngokubamba amathuba futhi sigxile ezingxenyeni zemakethe singakwazi ukuzuza isivuno esiphindwe kabili senzuzo nenani.

Ngamafuphi , yize izimakethe ezingochwepheshe zingase zibonakale "zincane," zinikeza ukuncintisana okuncane kanye nenzuzo ephezulu, okwenza zifaneleke kakhulu kumabhizinisi anezinsiza ezilinganiselwe afuna ukuvelela ngokushesha. Ngakolunye uhlangothi, imakethe enkulu ingase ibonakale "inkulu," kodwa kunzima ukuthola inzuzo ephezulu kulesi sigaba. Ebhizinisini, ungalokothi ubheke izinombolo zangaphandle; funda ngokujulile engqondweni eyisisekelo bese uthola abashayeli bangempela bokukhula!

Iziphakamiso zesenzo

• Uma usadonsa kanzima, zama ukufunda amandla engxenye yemakethe yakho futhi uthole amakhasimende okuhlosiwe.
• Yakha umkhiqizo omuhleUkubeka, sondela ekupheleni okuphezulu, futhi ungangeni obishini lwezimpi zamanani.
• Okubaluleke kakhulu ukuthi, ungesabi izimakethe ezincane, gxila ekuhlukaniseni, futhi ungaba "umnqobi omkhulu"!

🎯 Ithuluzi elibalulekile lemidiya yakho : I-Metricool yamahhala ikusiza ukuthi ushicilele ngokushesha nangesikhathi esifanayo kumapulatifomu amaningi!

Njengoba ukuncintisana okwandayo kumapulatifomu ezokuxhumana, ukuphatha ukushicilelwa kokuqukethwe ngempumelelo sekuyinkinga enkulu kubadali abaningi.

Ukutholakala kwe-Metricool yamahhala kunikeza abadali ikhambi elisha sha! 💡

• ???? Vumelanisa ngokushesha izinkundla eziningi: Akusekho ukuthumela mathupha ngakunye! I-Metricool ingenziwa ngokuchofoza okukodwa, okukuvumela ukuthi umboze kalula izinkundla zokuxhumana eziningi.
• 📊I-artifact yokuhlaziya idatha: Awukwazi ukushicilela kuphela, kodwa futhi ungakwazi ukulandelela ithrafikhi nokusebenzisana ngesikhathi sangempela, unikeze izikhombisi-ndlela ezinembile zokuthuthukisa okuqukethwe.
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Ukuncintisana phakathi kwabadali bokuqukethwe esikhathini esizayo ngeke kube ngobuciko kuphela, kodwa futhi kuzoba ngokusebenza kahle! 🔥

Funda kabanzi manje, chofoza isixhumanisi esingezansi ▼