Uhla lwemibhalo ye-athikili
Ingabe izinga lokubuya kwezingubo zabesifazane liphezulu? Lokhu kungenzeka kungenxa yokuma komzimba wami!
Wake wabhekana nalokhu? Ngithenge ingubo ku-inthanethi ebukeka njengenganekwane. Imodeli yayibukeka njengonkulunkulukazi, kodwa lapho ngiyibeka kimi ... huh? Ngubani lo? Ingabe ufuna ukuchofoza ngokushesha okuthi "Faka isicelo Sokubuya"?
Kulungile, izinga lokubuyiselwa kwezingubo zabesifazane liphezulu kakhulu , futhi isizathu salokho kungenzeka kungabi yilokho okucabangayo, kodwa kuhluke kakhulu kulokho obungakulindela!
Umkhiqizo awufani nencazelo? Eqinisweni, "isimo somzimba esingalungile"!
Uma sikhuluma iqiniso, icala elikhulu lezinga lokubuya kwezingubo zabesifazane akukhona ukuthi kukhona okungalungile ngezingubo, kodwa ukuthi "asiqondi" ikhono lezingubo.
Ubucabanga ukuthi uthenga izingubo? Cha, uthenge isihlungi somzimba semodeli!
Vula noma iyiphi ipulatifomu ye-e-commerce , uzobona ukuthi iyiphi impahla yezingubo zabesifazane ethengiswa kakhulu engagqokwa ama-supermodels anemilenze emide, emincane futhi enobukhulu obuphelele. Babukeka njengezindlovukazi ezine-aura yamandla kungakhathaliseki ukuthi bagqoka ini, futhi babukeka besezingeni eliphezulu begqoke isikhwama se-burlap.
Kodwa kuthiwani ngabantu abavamile? Amantombazane anomfanekiso ongu-5:5, okumise okwepheya, noma umzimba ominyene kancane, ngisho noma enesisindo esingamakhilogremu angu-5 kuphela, azobukeka ehluke kakhulu lapho egqoke le ngubo.
Ngakho ucabanga ngokunganaki - "Le ngubo ihluke ngokuphelele!" "Umthengisi uyakhohlisa!" "Ngifuna ukuyibuyisela!"
Empeleni, kuneqiniso elilodwa kuphela: isizathu sokuthi awukwazi ukuveza ukubukeka kwemodeli akusikho ngenxa yomkhiqizo, kodwa ngenxa... ubuntu obubonisayo.
Ihange lihle kakhulu? Kungcono "ukuba mubi ngokwakho"!
Ungangiqondi kabi, lokhu akusikho ukubhuqa, kodwa isu lokuthengisa elihlakaniphile.
Osomabhizinisi abaningi abahlakaniphile sebevele balibona leli gebe elingokwengqondo, ngakho bashintsha abantu. Ungashintsha kanjani?
Esikhundleni sokusebenzisa amamodeli anezibalo eziphelele, sibheka "abantu abavamile" ukuze bagqoke izingubo futhi babonise, ngisho nalabo abanobukhulu obuncane bomzimba obunamaphutha. Ingabe kubukeka "kushibhile"? Empeleni, akunjalo!
Lena indlela ehlakaniphile yokuphatha indlela ocabanga ngayo ngokunciphisa okulindelwe.
Lapho ababukeli bebona ukuthi ihange elinesibalo esilinganiselwe libukeka lihle kule ngubo, bazocabanga ngokuzithoba: "Uma ekwazi ukugqoka kahle, nami ngingakwenza!"
Omunye umusho othi, "Umnumzane omuhle kakhulu, ubukeka emuhle ngisho nasesakani", empeleni uzama ukusola izingubo ngokwazo. Wonke umuntu uyaziqhathanisa ngokuzenzakalelayo futhi akacabangi ukuthi yizingubo eziyinkinga.
Ibhokisi lokupakisha = ukubhucungwa ngokwengqondo? Ufunde kahle!
Kungase kuzwakale kungokwemetaphysical, kodwa idatha yangempela ilapha:
Ukushintshela ebhokisini lokupakisha lekhwalithi ephezulu kunganciphisa izinga lokubuyisela ngaphezu kuka-10%!
Kungani?
Kulula, abantu banempendulo yemvelo yemizwa "ekuboneni kokuqala".
Uvula ibhokisi elibukeka "njengento ewubukhazikhazi", uzwe ukuthungwa okuthambile, uhogele iphunga elimnandi, ngisho noma izingubo zingezinhle kangako, uzocabanga:
"Hhayi-ke, kunezingqinamba ezincane, kepha lolu hlobo lunakisise kakhulu, ngakho-ke ngeke ngilubuyise."
Lokhu kubizwa ngokuthi "inani lomzwelo lomsebenzisi".
Khansela umshwalense wezimpahla futhi izinga lokubuya lizokwehla kakhulu!
Enye yemikhuba engavamile kakhulu phakathi kwabanikazi bamabhizinisi e-commerce: ukukhansela umshwalense wokuthumela!
ngani?
Ngenxa yokuthi wonke umuntu wesaba ukukhokhela ukuthunyelwa, abantu abaningi ababefuna ukubuyisela ama-oda ekuqaleni abazange bazihluphe ngokwenza kanjalo.
Lokhu akulona iqhinga elingcolile, kodwa "inkemba esika nhlangothi zombili".
Izinga lokubuyisela liphansi, kodwa inani lama-oda nalo lizokwehla. Phela abathengi bahlakaniphe kakhulu akekho ofuna ukuthenga izimpahla zokugqoka bese kumele akhokhele umkhumbi.
Ngakho-ke, ukuthi leli qhinga lingasebenza yini kuncike ekutheni unesibindi sokubheja kuthrafikhi.
Gwema izingibe lapho ukhetha imikhiqizo: gwema izitayela ezibonisa isibalo sakho!
Yeka ukugijimela "ezigqokweni eziqinile" kanye "nama-leggings amancane"!
Lezi zonke izingibe ezingaba khona eziholela emazingeni aphezulu okubuyisela imali!
Izigaba ezinezilinganiso eziphansi zokubuya yilezo “ezinezimo zomzimba ezingabonakali”, ezifana nalezi:
- Izimpahla zasekhaya ezixegayo
- amaphijama
- izingubo zangaphansi
- Ihembe eliyisisekelo
Lezi zingubo azikhethi mayelana nokuma komzimba, zamukelwa kabanzi ngumphakathi, futhi ngokuyisisekelo wonke umuntu angabukeka emuhle lapho ezigqokile.
Idatha ikhombisa ukuthi izinga lokubuyiselwa kwalolu hlobo lwezingubo lingalawulwa cishe ku-25% , okuvele "kungumfundi oyisibonelo" embonini!
Indlela eyimfihlo yokugcina? Sawubona, ngeke ngikutshele.
Empeleni, kukhona indlela ephelele enganciphisa izinga lokubuyisa libe cishe yi-zero .
Kodwa abantu abaningi abakwazi ukukwenza ngoba kunzima ngempela!
Imikhiqizo, ukupakishwa, izinsizakalo, uphawu, kanye nokuphathwa kwamakhasimende konke kudingeka kube ku-inthanethi; uma isixhumanisi esisodwa singahambi kahle, lonke uhlelo luyawa.
Abangakwazi ukukwenza yiqembu elincane labadlali abaphezulu embonini.
Umthengisi ojwayelekile? Kwanele ukwazi umqondo ojwayelekile. Uma ufuna ngempela ukukusebenzisa, kufanele uqale ezingeni lamasu.
Isigaba osikhethayo sinquma izinga lokubuya!
Othile ubuze: "Ingabe sikhona isigaba esinezinga eliphansi lokubuyisela?"
Impendulo ithi: Yebo!
njenge:
- Ukudla: Izinga lokubuya lilinye enkulungwaneni, licishe libe nguziro, ngoba ungalibuyisela kanjani ngemva kokuba usulidlile?
- Isitolo somnyango: cishe u-1% -5%, sisebenza kakhulu, asikhethi
- Izipho: Uzithenga ukuze nje uziphe njengezipho. Uma omunye ezama ukuzibuyisela, ungabunqamula ubuhlobo nabo!
Ngakho-ke, imboni inquma isiphetho , kanti isigaba sinquma isiphetho.
Uma ukhetha izingubo zabesifazane, kufanele ulungele ukulwa nezinga eliphezulu lokubuya impilo yakho yonke.
Imikhiqizo yezilwane ezifuywayo empeleni "izingelosi ezifihliwe"?
Ucabanga ukuthi ngabantu kuphela abathenga izingubo?
Ungakhohlwa, amazinga okubuya komkhiqizo wesilwane esifuywayo nawo aphansi ngokumangalisayo!
Kungani?
Ngenxa yokuthi izilwane ezifuywayo azikwazi ukukhuluma futhi ngeke zibonise ukungathandi, zizovele zikudle.
Ngaphezu kwalokho, abanikazi abaningi baphatha izilwane ezifuywayo kangcono kunabalingani babo, futhi ngokuvamile bazothenga kabusha ngemva kokuthenga kanye.
Lena yingcebo yangempela yesigaba esiholela ekuthengeni okuphindaphindiwe kwesikhathi eside!
i-metaphysics? Izinga lokubuya empeleni liwukubonakaliswa kwezinhliziyo zabantu!
Amanye amabhizinisi akholelwa ngisho "ku-metaphysics".
Bathi izinga eliphezulu lokubuya yingoba awuqotho!
Uma uthatha ukubuyisela kalula, abasebenzisi bazophinde babe nomuzwa wokuthi bangabuyisela umkhiqizo uma bengakwazi.
Kodwa uma unesimo sengqondo esihle, uqotho kumakhasimende akho, unikeze isevisi ecabangelayo, futhi unake imininingwane, ukubuyisela okuningi kungagwenywa ngempela.
Ungase uhleke, kodwa kuyasebenza ngempela— i-aura yakho inquma izinga lokuguqulwa kwakho!
Yonke imigwaqo ayilona ize. Imboni oyikhethayo kuwumkhuba wakho.
Ungakhathazeki ngenani lokubuyisela.
Wonke umugqa unomunyu nobumnandi bawo.
Uma ukhetha izingubo zabesifazane, ukhetha indlela egcwele ubuhle, ukuma komzimba, nezimpi zengqondo.
Kufanele wamukele amaphutha obuhle, umehluko wokwakheka komzimba, isayense yokupakisha, kanye nemininingwane yangemuva kokuthengisa, konke okuyisayensi.
Futhi lolu lwazi lunquma ukuthi ungakwazi ukugqama ezigidini zamabhizinisi.
Ekugcineni, imicabango yami
Kuyiqiniso ukuthi izinga lokubuya kwezingubo zabesifazane liphezulu.
Kodwa akuyona inhlekelele, kodwa inselele.
Enkathini yethrafikhi ehlukene kanye nokuhweba nge-e-commerce okuncintisana kakhulu, okuwanqoba ngempela abasebenzisi akulona neze amanani aphansi, kodwa kunalokho imininingwane emihle kakhulu, ukuguquguquka ngokomzwelo, kanye nokwaneliseka kwengqondo.
Esikhundleni sokuphishekela ngobumpumputhe "i-zero return", kungcono ukusebenzisa "isipiliyoni sakamuva" ukwenza abantu "babe manqika ukubuya".
Umbuthano wabasebenzisi abaqaphela kakhulu udlulela enanini kunokuncintisana ngentengo.
Ngakho-ke, ungesabi ukubuyisela. Empeleni kukutshela ukuthi lisekhona ibanga phakathi komkhiqizo nekhasimende - inqobo nje uma ulokhu ufinyeza leli banga, uzoba owinile.
ngamafuphi:
- Izinga eliphezulu lokubuya kwezingubo zabesifazane ngokuyinhloko ngenxa yegebe elingokwengqondo, "umkhiqizo awufani nenguqulo" empeleni "umuntu akayona inguqulo";
- Ukuze unciphise izinga lokubuyisela, ungashintsha imodeli, ulungiselele ukupakisha, ugweme izitayela eziveza umzimba, njll.
- Nakuba ukukhansela umshwalense wezimpahla kuwusizo, udinga ukuqapha;
- Ukukhethwa kwesigaba kubaluleke kakhulu, futhi amazinga okubuya ayahluka kakhulu kuzo zonke izimboni;
- Uchwepheshe omkhulu uzoguqula izimbuyiselo zibe "amasiginali wokwenza ngcono" futhi awine ngemininingwane.
Azikho izingubo eziphelele emhlabeni, kodwa kungaba khona ulwazi oluphelele lomsebenzisi! Ungalindi kuze kube yilapho abasebenzisi bevalelisa ukuze bazisole ngokungakwenzi umbono wokuqala omuhle kakhulu!
Ngethemba ukuthi isihloko esithi "Kungani izinga lokubuyiselwa kwemali kanye nelokubuyiselwa kwemali liphezulu ezitolo zezingubo zabesifazane? Lingakanani igebe phakathi kwezithombe zomthengi nezithombe zomthengisi ezinkundleni zokuxhumana nge-inthanethi?" esabiwe kubhulogi likaChen Weiliang ( https://www.chenweiliang.com/ ) sizokusiza.
Zizwe ukhululekile ukwabelana ngalesi sixhumanisi sendatshana: https://www.chenweiliang.com/cwl-32791.html