How much does it cost to enter AliExpress for a year?How much does it cost to open an AliExpress online store

everybody knowsTaobaoThe platform has always advertised that opening a store is free, but in realityInternet marketingIn the process of operation, there will be some costs, so some merchants want to settle in the AliExpress platform, before opening the store, they want to confirm the annual cost of AliExpress, and then decide whether to settle in!

AliExpress, it used to be a little bit of basic English can be settled for free, but not anymore.

AliExpress is no longer free to enter,

1. 1) The company is required to settle in, no company can not settle in, no longer like Taobao, you can open a store
2. 2) Most industries have AliExpress annual fees.

How much does it cost to enter AliExpress for a year?

Fixed cost

1. Product cost (take 20 yuan as an example)

2. Packaging cost (inner packaging, outer packaging, tag, after-sales card, packaging consumables, such as 5 yuan)

3. Logistics cost (warehousing + express delivery, for example, 12 yuan. It should be noted here that the seller said that this is not a "cost", so it is not necessary to include shipping. But classmates, for the consumer shopping process, whether it is free shipping or not, both It is a one-time payment, and the logistics cost of free shipping is included in it. Consumers who do not have free shipping have to pay together with the courier fee. As long as they pay out how much money they spend, it is considered a one-time consumption. So AliExpress shipping is a "hard cost" ”)

4. Taxes (even if it’s 6% on average, it just doesn’t take up the time at present. If the official pushes the mall plan immediately, then there is no way to escape it. The income will go to the corporate account like Tmall, which is 3.6 yuan)

5. Shooting and production costs (this piece of business will pay attention to it. If you look at the SKU of a single product, you need to shoot, retouch and post-production, etc., it should be 3% less, so it is 1.8 yuan)

How much does it cost to open an AliExpress online store?

The variable costs in the AliExpress store opening costs are mainly divided into two categories:

1. Labor cost

Pay for the teamE-commerce, The cost of doing AliExpress is 4 people less!

For example, design can be outsourced (operation, design, customer service, warehouse management...), this is aimed at the company-operated AliExpress merchants, employees' wages, pension insurance, and office expenses are all shared. In Hangzhou and Shenzhen (Yiwu may The cost is much lower) will not be less than 7000 yuan per person, so it will be 3 yuan per month.If you follow the above "multiply sales by 3 times", your store will sell 50 yuan per month, and the labor cost will be 6%.However, in fact, for domestic Tmall merchants, if the labor cost can be controlled within 10%, it is very difficult.

2. Advertising costs

The cost of advertising isWeb Promotion, Buy traffic, which is an essential expenditure for e-commerce. Generally speaking, the promotion cost of advertising is at least not less than 10% of sales.

It is normal for Tmall merchants to exceed 20%.According to the above commodity transaction price of 60 yuan as the customer unit price, the monthly sales of 50 yuan, 8333 products need to be sold, and 277 products need to be sold every day.

If the average conversion rate of AliExpress is 2%, the number of UVs (people) that need to be introduced every day is 13850, and it is assumed that advertising accounts for 20% of the daily traffic (number of UVs) introduced, then the promotion needs to introduce 2770 people. , Network marketing is mainly through direct trains, various official activities (such as group purchases), assuming an average cost of 1 yuan to introduce 1 user, then it will cost 2770 yuan per day, then 83100 yuan will be spent on advertising a month, accounting for 50 of monthly sales. 16%.

The sum of these two items, when well controlled, accounts for about 20%-25% of sales.

It is understood that this year, AliExpress has lowered the threshold for merchants to open a store and operate a store. If you are a self-employed person and are worried that the store will take some time to set up, you can choose the basic sales plan for store operation first, and then consider switching to the store when sales increase and do a good job in the later stage. Standard sales plan.