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What are the most important capabilities in online marketing operations? What capabilities are required?

A few months ago, a friend of mine succeeded in his e-commerce business, and then he rapidly expanded his online marketing and promotion team.
The plan at the time was to expand to 100 people in two or three months.
Unfortunately, this plan has failed at present, and only more than 30 people have been done so far.
In the process of expanding the network marketing promotion team, new people need to be led, and there will be variables in the project.
He himself had never experienced such rapid growth, and his SEO team had never experienced such a speed of growth, so they did not expand on a large scale.
Although this expansion was not successful, it was a lesson learned: the hardest thing to imitate is a team, and the hardest thing for a team to imitate is speed.
keep it up!
What skills do network marketing operations need to have?
To do network marketing operations, it is also necessary to strengthen and improve a number of core capabilities:
- Have knowledge management skills
- Ability to manage risk
- Ability to integrate resources
- have super action
- have great self-control
- Have extraordinary emotional intelligence
What are the necessary skills for e-commerce operations , and where do operational skills and marketing knowledge come from?
Learn from experts in new media promotion, community marketing , and WeChat marketing , and pay a high price for their training.
You can't wait until you want to have sex before you think you don't have a boyfriend or girlfriend.
- Prepare early, have input, but not gain, it will test many people;
- There is investment, but there is no gain. Perhaps it is a misjudgment.someone gives up;
- There is investment, but no harvest, maybe the time has not come.Someone insists.
If you know how to make money, you should make the layout early, and let’s talk about the principle of making money.
The 2 principles of making money are to:
- focus, focus, focus again,
- Hold on, hold on, hold on.
Run a project wholeheartedly, and don't look at the height of this mountain.
To start a business, to make money is actually very simple, just find a subdivision:
- Through SEO methods, first accumulate users.
- Then, according to the pain points and needs of users, provide products or services that can meet the needs of users.
- Then, just focus and work hard, there are no shortcuts!
The most important ability of network marketing operation
First-class operation requires the ability to grasp the core links:
- The friend tested a network marketing operation in the company and transferred him to a new department two weeks ago, let him see if there is room for growth in that department?
- Then today he reported for 10 minutes and talked about the N areas he found that could be improved.
The friend interrupted him and told him:
Every improvement you say is correct, there are problems.
But I think the impact of these improvements on performance is only 1%, or even less.
And every improvement takes time and energy to adjust. If we stare at these places, we will be busy 24 hours a day.
Please tell me a method that may bring about 5~10% growth, instead of N trivial details.
What are the aspects of first-class operational capabilities?
Final Thoughts
- The first-class network marketing operation is reflected in the ability to grasp the core links.
- Catch the methods that have the potential to bring about 5-10% growth, instead of N trivial details.
Hopefully, the article "What are the most important capabilities in online marketing operations? What capabilities are required?" shared on Chen Weiliang's blog ( https://www.chenweiliang.com/ ) will be helpful to you.
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