How did Alipay wallet come about?The origin and background of Alipay wallet

Wu Tao, an early leader of the Alipay team, said, “Alipay Wallet was the first comprehensive concept in my first complete explanation of the user product series in Alipay in 2011.”

However, I thought at the time that "Alipay Wallet" would be entrenched.

Alipay Wallet Emphasizes "Concept Name", "Properties" and "Methods"

Product conceptual design is a key part of product design, and the object model for subsequent technical research and development continues here. The concept of "Alipay Wallet" also follows the principles of object-oriented design, emphasizing "concept name", "property" and "method".

Alipay Wallet "Properties"

"Wallet" contains many "attributes", such as ID cards, business cards, cash, bank cards, credit cards, coupons, membership cards, etc., and even receipts, invoices, etc.

Based on this idea, I even want to push various departments to change the names of various exquisite products to names that everyone can understand, such as changing "Cartoon" to "Bank Card" and "Gold Account" to "Membership" ".card" etc.

Alipay Wallet "Method"

"Wallet" contains a lot of "methods" to use, such as where to spend money, where to earn money, where to get loyalty cards, where to earn points, etc. This is the use of wallets.

At the time, when the product manager shared, many people showed confusion, because the mobile internet didn't really develop at that time, and the online version of Alipay didn't look like a wallet.I'm thinking about the future with everyone, he said, where everyone's wallet might be part of the phone.

At that time, the mobile business unit still had some employees.I joked: In fact, we all work for the mobile business unit, and they will definitely rule the world in the future.

Therefore, when I saw the overwhelming "Alipay Wallet" advertisements on the streets of Beijing, I could not describe the taste in my heart.Although it's gone, this seems to be a testament to my experience with Alipay.

So I often told product managers at the time that if they could really become platform-based C-side products, the future had to come from these three product models.

Alipay can replace real wallet

Alipay If you can replace our real wallet, it will potentially become a user product with more than 1 million lives.At that time, Alipay registered more than one million users on the official website every day.Honestly, I don't know why I have the courage to say it every day.

Problems encountered with Alipay conceptual model

Alipay has encountered many problems in recent years, the biggest challenge of which is the challenge from WeChat Pay . The integration of WeChat's mobile, wallet, and key functions is indeed an admirable move, achieving unprecedented depth and breadth through stable user penetration. From a product concept perspective, unless WeChat makes a major mistake, it is virtually impossible for it to be overthrown.

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p class="MsoNormal">"Alipay Wallet" can contain photos and business cards, so it is social friendly.This is not a violation.Usually only relatively weak cash, bank cards and ID cards.If the level of need can be distinguished, then the level of product interaction experience and the degree of effect will naturally arise, and this problem will not occur.