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How should a new seller on an independent website select products?
Choosing an independent website boils down to considering these values: aesthetic appeal, practical value, emotional appeal, positioning value, popularity value, etc.
In terms of channels, sellers can choose from four main channels:
Platform, Social Media, Google Trends and SPY Spy Tools.
Take the SPY tool as an example. We all know that the SPY tool can collect data from Facebook and Instagram , and which countries it is published to.
Sellers can use this online tool to collect and download products with good advertising performance in the market, thereby determining the product's popularity.
How does the independent station determine the direction of product selection?
First of all, determine the product categories to be made, and do not aimlessly make up and do all the outdoor products.
The best way is to find a point of interest as a breakthrough.
Then enter the most segmented category for market analysis to see the overall market size and level of competition?
Can you look at some specific sales?
If the market size is too small, either a monopoly or a small market.
Use online marketing tools to analyze sales, assess status, monopoly status, and seller status.
If there is a profit margin for a product that meets the seller's criteria, you can continue to contact the supplier for product analysis.
When selecting products for an independent website, sellers only need to carefully operate each step to fully realize the concepts and methods of an independent website and achieve the best online marketing results.
Of course, to achieve this, sellers often use SEO data analysis software and tools to collect data.
Cross-borderE-commerceThe steps of the logical thinking method of product selection
Share some logical ideas, method steps and suggestions for cross-border e-commerce product selection, hoping to make everyone less detours.
- Do not make popular items (because the competition for popular items is fierce, sellers may not be able to compete with others)
- Do not make popular items (if it is too unpopular, even if it is in the top ten, there will not be many sales, so it is not recommended)
- Make warm products.
- Don't make a whole new category (while a new category is an opportunity, it can also be a trap, so be careful)
- Don't make multi-function products, it is best to have a single function (the more functions, the more troublesome after-sales processing, so try to choose functions with simple and single functions)
- The price is low (this is not absolute, it mainly depends on the amount of funds of the seller).
- The volume is small (including the later storage fee), and the shipping fee will not be particularly high.
- Easy to pack product.
- Easy to ship product.
- There are no aftermarket products.
- Do not do changeable products (changeable products mean more inventory, more stocking, and greater financial pressure.) Sellers should choose carefully.
The above is the site selection idea and experience of our independent station, I hope it will be helpful to everyone.
Hopefully, the article "How to Determine Product Selection Direction for Independent Websites? The Logic, Thinking, Methods and Steps of Product Selection in Cross-border E-commerce" shared on Chen Weiliang's blog ( https://www.chenweiliang.com/ ) will be helpful to you.
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