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Let everyone know about the majorE-commerceAdvertising on the platform:Vibrato, Weibo,Taobao, Pinduoduo,Little Red BookWait for each majornew mediaadvertising platform.
Weibo and micro task information flow advertising platform
Weibo's advertising platform is called Microtask.
- The advertisements received by Weibo bloggers are micro-tasks. If it is through micro-tasks, the official has given the green light and will not be judged as micro-tasks.Internet marketing.
- The content posted by some Weibo bloggers is suspected of advertising.
- If not done through microtasksWeb Promotion, it is judged as marketing current limit.
Douyin Star Map Information Stream Advertising Platform
- Douyin also has a similar advertising platform, called Xingtu, which is the second largest source of income for Internet celebrities after the little yellow car in the window.
- Those top Internet celebrities often publish a star map with hundreds of thousands of quotes, and receive dozens of them a year. There are many such people on Douyin.
- Star map advertisements are different from the little yellow cars in the window. Usually, they do not bring goods directly, mainly for publicity:
For example, the Douyin blogger received a Pinduoduo advertisement, and he mentioned a sentence in the video:
"This baby, I bought it on Pinduoduo, it only costs 9.9, it's very convenient to use"
- Just mention this sentence without displaying the link, and bloggers with hundreds of thousands of fans can earn nearly 10, and the platform takes about XNUMX% of the revenue.
Advertising revenue of major e-commerce platforms will drop significantly in 2022
In 2021, the advertising market will improve, brand budgets will be sufficient, and Internet celebrities will live and work in peace and contentment.
In 2022, brands will reduce their budgets, and second-class advertisers will decrease.
It can be seen that the advertising revenue of major platforms will drop significantly.
Taobao is called V Task, Xiaohongshu is called Dandelion, Taobao Express and French Fries are equivalent to Weibo’s fan headlines and Douyin’s Doujia.
Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) shared "Douyin Star Map/Weibo Microtask/Xiaohongshu Class II E-commerce Information Stream Advertising Platform", which is helpful to you.
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