Article directory
- 1 1. Planners - Steer the direction and avoid detours
- 2 2. Executors – Turning strategy into reality
- 3 3. Relationship Integrator - Build a resource network and open up
- 4 4. Funders - Without money, everything is empty talk
- 5 Why are these four roles indispensable?
- 6 Summary: 4 key roles for entrepreneurial team success
If a small entrepreneurial team wants to succeed, it must have these 4 roles! None of them can be missing!
“Starting a business is like fighting monsters and leveling up. Is your team ready?”
Many people fail in starting a business, not because they don’t work hard, but because of a poor team structure.
I have studied countless successful entrepreneurial cases and discovered an iron rule: In order for a small entrepreneurial team to succeed, it must have four key roles!
They don't necessarily have to be four people, they can even be 2-3 people doing the job, but these capabilities must be equipped, otherwise you won't go far.

1. Planners - Steer the direction and avoid detours
A team without a sense of direction is like a lost ship. No matter how hard it tries, it will just go around in circles.
The core task of a planner is to formulate strategies, control the overall situation, and provide direction for the team.
The most ideal planners have either foresight or experience.
Why is experience so important?
Because experience is like "memories of past lives" after "rebirth". Having stepped into pitfalls and seen storms, knowing what works and what doesn't, can help the team avoid detours.
Then you need to have a strong learning ability, be able to quickly understand industry trends, judge market directions, and ensure that you are not eliminated by the times.
for example:
Lei Jun did not start his business by random ideas, but relied on his many years of industry experience to seize the initiative in smartphones and make Xiaomi what it is today.
2. Executors – Turning strategy into reality
It’s not enough to have planners, someone has to do the work.
The executor is the person who puts the plan into practice and makes things actually happen.
What kind of executors are most valuable?
✅Not only can you do things, but you can also do things to the extremeMany people only seek to complete their work, while true executors seek to "do it beautifully".
✅Don't complain when you encounter problems, just find a way to solve themStartups have no resources or money, and they all rely on executors to fight hard battles and not give up when they encounter difficulties.
✅Strong self-motivation, no need to urge. If the boss works hard every day, he is not an executor, but a "senior employee". A true executor can push things forward by himself, and even be more anxious than the boss.
such as:
Wang Xing, the founder of Meituan, is a young entrepreneur who is a super executor. He copied codes and explored the market overnight to build Meituan from scratch to what it is today.
3. Relationship Integrator - Build a resource network and open up
Do you think starting a business is just about working behind closed doors? Wrong!
In today’s market,Resources are more important than ability, and relationships are more valuable than effort..
Whether it is looking for customers, suppliers, partners, or financing and marketing, "relationship integrators" are needed to build bridges.
Why do many successful people succeed at their first attempt at starting a business?
Because they have connections, they can integrate and improve resources quickly and avoid taking too many detours.
For chestnut:
Why can Li Jia become the top live broadcaster? Because he can not only sell goods, but also build supply chain resources, linking brands, platforms, and traffic parties, forming a closed loop.
Therefore, there must be someone in the entrepreneurial team who is good at socializing, negotiating, and getting along with each other. Otherwise, if you just rely on reckless actions, you will run into a wall sooner or later.
4. Funders - Without money, everything is empty talk
Someone said: "Funding is not the most important thing, ability is."
But the reality is, without money, all your abilities cannot be fully utilized.
Whether it is R&D, marketing, or expansion, which one doesn’t cost money?
If there is no financial backer in the team, then there must be someone who can raise funds to deal with investors, banks, and partners to ensure that the team is "sufficient".
Many startups die not because they are not good enough, but because they run out of money.
such as:
Luckin Coffee's crazy expansion in the early days was not due to its superior technology, but to its strong financing capabilities. It attracted countless investments, allowing it to survive and support its turnaround today.
Therefore, the role of capital is either provided by the founder himself or by someone in the team who is good at financing, ensuring that the company does not die due to “lack of money”.
Why are these four roles indispensable?
❌If there are only planners but no executors, the team can only talk on paper and will never achieve any results.
❌If there is only executor but no direction, no matter how hard one works, it will be counterproductive.
❌Without a relationship integrator, the team will lack resources, be unable to expand, and find it difficult to move forward.
❌Without financial support, no matter how good a project is, it will only remain at the PPT stage.
Therefore, for a startup team to be successful for ten years, all four of these roles must be present; none of them can be missing!
Summary: 4 key roles for entrepreneurial team success
✅planner: Responsible for the strategic direction and ensuring that detours are avoided.
✅Executor: Put ideas into practice and make plans become reality.
✅Relationship Integrator: Build connections, integrate resources, and make business run more smoothly.
✅Funding Providers: Guarantee repayment and keep the company alive.
In the past, when starting a business, there were big bonuses and everyone would try their best. But now, the requirements for starting a business are higher. Without these four roles, it is difficult for ordinary people to succeed no matter how hard they try.
Do you have all four roles in your current team? Or is there one missing?
If you are starting a business, remember to forward this article to your partners so that everyone can check who should play which role!
Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ )'s sharing of "The 4 major roles of a successful entrepreneurial team, none of which can be missing! Which one do you occupy?" may be helpful to you.
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