Article directory
- 1 The first way: obtain the exclusive purchasing rights of “well-known domestic brands in China”!
- 2 The second way: Building a cross-border local supply chain platform is the real blue ocean!
- 3 There is always a lack of opportunities, but you just don't see the right time and place
- 4 What determines the life or death of a project is not passion, but scarcity + threshold
- 5 Some models are dead end in China, but are heaven for cross-border businesses
- 6 Wake up, stop using the logic of the past to gamble on the future
- 7 The future of the supply chain belongs to those who can see "scarcity"!
There are only two ways to make money as a supply chain platform! Have you chosen the right one?
People who do great things will never get involved in a race where they know there is no way out.
Why do I say that? Because some roads start at a dead end, and the harder you try, the more heartbroken you become.
Now let’s talk about——When it comes to running a supply chain platform, there are actually only two ways to really make money. The others are just accompanying others in their trial and error!
The first way: obtain the exclusive purchasing rights of “well-known domestic brands in China”!
This road sounds great, but it is actually extremely difficult.
But if you can manage it, it's a path to heaven.
You see, almost 99% of those platforms that provide "white-label supply chain" have gone out of business.
Why?
Because the threshold is too low!
Anyone can do it, and the result is that competition is extremely fierce, and profits are squeezed to the point where there is not even a shred of profit left.
It's like running a convenience store. You sell instant noodles, and I sell them too. In the end, everyone competes to see who loses money the slower.
But if you hold "exclusive brand authorization" in your hands, it will be different.
You are the one who can access the "hidden map". Others can see it but cannot enter it.
Just like JD.com’s own stores and Tmall’s flagship stores, they all take this high-threshold route.
to be honest,Those who control resources are the soul of the platform.
“White label supply chain” = trial and error machine, dies quickly and loses a lot!
Once upon a time, a bunch of entrepreneurs enthusiastically started to create a "1688 copy", dreaming of becoming the next Alibaba.
What are they doing? They are trying their best to attract merchants and get them to settle in.
It sounds lively, but it's actually just puffiness.
The fate of this kind of platform was already written the moment it went online:It was destined to fail.
Why?
Because the model is too shallow and the core competitiveness is too weak.
When a platform is not scarce, it becomes an information intermediary. No matter how big it becomes, it is just aOnline Toolspeople.
It’s like you go to the vegetable market to sell cabbages, and more than a dozen people are shouting at the same time - customers will only buy the cheap ones, who cares about your brand story?

The second way: Building a cross-border local supply chain platform is the real blue ocean!
Did you know that in overseas markets, many “white-label” products have become popular?
the reason is simple:Foreigners don’t compete!
As long as you can provide stable supply, quality products and adequate services, you win.
More importantly, many foreign customers truststand-alone station, not the platform.
This gives us entrepreneurs a natural "private domain pool".
White-label products that have no chance in China are scarce overseas!
Think about it, isn’t this a compound interest combination of geographical dividend and information asymmetry?
There is always a lack of opportunities, but you just don't see the right time and place
Many people say: As long as I work hard enough, I can make a name for myself.
wake up!
Hard work is not the master key, direction is the key.
You see, short videos selling goods have been popular for a few years. In the beginning, they grew wildly and making money was like picking up money.
But now?
There are MCN agencies everywhere, and there are more talents than goods, and they are booming.
Many people work hard to shoot videos and edit content, but in the end, it is better to buy a second-handE-commerceEarn more.
why?
Because the time has passed.
Others had already chosen the right place and the right project two or three years ago, got on board during a period of low competition, and are now reaping the benefits.
If you jump in now, you can only follow behind others and get a little "soup".
What determines the life or death of a project is not passion, but scarcity + threshold
Have you ever noticed that once a project becomes something that anyone can do, it becomes worthless?
On the contrary, those who really make money are oftenHigh threshold,Strong scarcity,Non-public awarenesss project.
For example, certain cross-border niche markets, customized products for specific countries, or those subcategories that seem to be "unnoticed".
In these places, competition is low, profits are high, and there is huge room for growth.
If you set up a supply chain site for "kitchen storage products exclusive to Southeast Asia", you might be able to earn a million a month.
This is the "blue ocean strategy".
Some models are dead end in China, but are heaven for cross-border businesses
Many people don’t understand why the same project is a bloody battle in China, but becomes a money-making tool when it is put abroad?
It's simple, every country is at a different stage of development.
Just like what happened to Pinduoduo in China ten years ago, it may now be happening in Africa, Latin America and Eastern Europe.
As long as you can catch this "time difference", opportunities will abound.
Wake up, stop using the logic of the past to gamble on the future
Still thinking about incubating short video talents? You can still make some moneyVibratodividend?
To be honest, incubating talents nowadays is like buying lottery tickets. Even if you invest tens of millions, you may not necessarily come up with a hit product.
However, MCN agencies that run video accounts still have opportunities.
Why?
Because we have just started, there are many pitfalls that have not been stepped into and many positions that have not been occupied.
You think you are a late bloomer, but in fact you are just doing the right thing at the wrong time - and you are ultimately destined to fail.
The future of the supply chain belongs to those who can see "scarcity"!
Anything that can be scaled, standardized, and has a low threshold will ultimately have the same fate—"rolled to death."
However, those projects that do not look so sexy but have high thresholds, are unpopular and scarce, are the real hidden gold mines.
Whether you are doing exclusive procurement for a brand or building a cross-border supply chain platform, the essence lies in the fact that you have mastered something that others have not mastered.
And this is the core barrier.
Don't expect the team to change your destiny, and don't imagine that hard work will definitely produce results.
What you need is the judgment to "go with the flow".
To sum up, there are only two ways to build a supply chain platform:
- First: seize exclusive resources of domestic Chinese brands and make a living by threshold.
- Second: Enter the cross-border market and make money in the blue ocean by relying on scarcity.
Remember one sentence:
The place where others are struggling hard is not as good as the track where you can easily win.
Once you have thought it through, don't waste time following the trend and making mistakes. Make a choice early and you will be free sooner.
Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ )'s sharing of "Can you make money by running an e-commerce supply chain platform now? Two profit models revealed, ordinary people can do it too!" may be helpful to you.
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