Chen Weiliang: How to write an article on the WeChat public account of women's clothing?Socket College July 7rd Class 23 Group Activity Discussion

Chen Weiliang: How to write an article on the WeChat public account of women's clothing?

July 7rd class 23 group activity discussion

This was on July 2017, 7, where I amIntercept CollegeTopics discussed in class 14 group activities.

Shao Ling's article "New products for autumn and winter 2017, be the first to vote and enjoy half price of new products"

Article link:http://mp.weixin.qq.com/s/euGKLGRHudRQ34PT40b-Kg
Posting intent:
(1) Announcement of new products through posting, and new products are on sale
(2) Through advance voting, we can initially know the popularity of each model, provide reference data for listing and production, and lay the foundation for new products to be sold.

Comment

@Zhao Lao Sanjia's baby:
1. The title can be learnedMimon, for example, the article <<If I didn't take a bath that day, the result might be different>> is actually about essay writing
2. The gap between pictures and texts is not uniform, the top is followed by the text, and the bottom line is empty before the text, and it is very crowded.
3. Many pictures below can use multi-picture templates, which will be beautiful.
4. Can you add some words or descriptions to the pictures of the new clothes?

@Warm Xiaoyan｜Beijing|new mediaedit
I also think the pictures are too dense, you can go to see the good public accounts of other clothing series or the more popular accounts on Tmall Vipshop, and see their accountsCopywritingHow to write will be more attractive.Copywriting is really important. Sometimes it is judged whether it suits you or not.PositioningThere will also be more important factors in the prominence of the copywriting, and it will also drive some accurate users to give their own suggestions, pay attention to peers, and look for benchmarks!

@Chen Weiliang|Lamishi|self-media

(this is my comment)

@yunxi-湖南-teacher
I also think that there are too many pictures, it is dazzling to see, and it is not easy to vote.Just make a few of them, and then add some descriptions below each.

@周振玎-Nanjing-Qing Clover Net
Zhou: What kind of group is your store targeting?
Shaoling: Wechat survey is 30-45 years old

Zhou: If you are positioned according to Tmall, the article you posted today will not be in the positioning group at all.
I think you should clarify the positioning of the store itself, and then you can act as a fashion authority to guide the users in this positioning (you can rub the hot spots and authoritative magazines, etc.), and finally recommend your products and throw activities to increase the attraction

If you can't determine the positioning based on your own product, then you can establish the positioning for the user group.You must know where your customers are coming from before you know where to attract them

@latenight|Kunming|Magazine
1. The title is bad.Unless you send a set of clothes for one yuan, only with such a large-scale naked discount can you directly put the title on the advertising slogan.Otherwise, it will be relatively low now.To get your users interested to click.It's good to follow hot spots, such as "The First Half of Life" and the like.For example: "Luo Zijun, to beat the strongest junior in history, you need a set of fashion sportswear"...

2. The article should not talk about the product, it is better to express the feelings, arouse resonance, and then cut into the content you want to convey.Then I attached an article on the subscription account I read recently, recommending my English course, but his entry point is: Is it right for He Han to change his resume for Luo Zijun?At that time, after reading the article, I saved it and planned to sign up for the English class after learning new media.If your public account audience is an individual consumer, it must tell the story from the aspects of aesthetics, female appearance, etc.You don't need to be too professional, and you don't need to be all your own pictures.Recently, sports fashion is very popular. Many European and American stars love to wear them, and their pictures are more attractive.

Reference article: "He Han helped Luo Zijun falsify his resume, is there any reason for him to do it? | The first half of my life

link:http://mp.weixin.qq.com/s/Vrjjr5urGcR9ZZ6e8P-pCA

If you can't determine the positioning based on your own product, then you can establish the positioning for the user group.You must know where your customers are coming from before you know where to attract them

@shuyuan | 深圳 | Education and Training
In terms of content, I think the features of this product can be introduced below each picture, so that customers can find what they want more accurately.The products are introduced by series, which can be more clear at a glance.And it won't be all pictures piled up together.It is also more convenient to follow-up voting, you can vote in a series, so that the user's preferences can also be determined.

@HonglingKunmingHealthy food product editor
Hongling: I don’t know your user positioning. Maybe my type is not a target customer. If you need users like me to pay attention and convert them into target customers, you must tell me the characteristics of sportswear and find us. pain points, you may need to dig deeper

Reply: Our style, walking between fashion and sports, can be used for daily, sports, travel, leisure, fashion and multi-functional, many customers can wear our clothes, sports, travel, daily home,
Hongling: If you put fashion, comfort, leisure and other elements into it, I think I will pay attention to it. I am now reading the article for the first time and I am a clothing novice.

@周振玎-Nanjing-Qing Clover Net
You can now introduce the features of your products, but you can't actually see them in your article. For those of us who read it for the first time, there is no way to get your key points.

@Gu Xin|Beijing|New Media English
I'm late, I have to say a few words.
First of all, the pictures are too dense and there is no text. I don't know what the pictures in front of me are doing. As a user, what do you want to show me?If you let me vote, you don't introduce each style, what should I vote for?
From the perspective of user psychology, you can only send a vote to a WeChat group and ask for a vote for a red envelope. I will help you do market research on what to look at the picture.
This comes back to the attractiveness of the title. To enjoy half the price, I have to buy it before I can enjoy it. The benefits are not direct enough. According to the first auto-reply after the teacher's course told the attention of the public account, it is a step. Get to know you step by step, and constantly surprise users, so you should start from the place you can see and touch, give small favors, let him pay attention first, etc.

@Bi Shuman|Dongguan| stay-at-home mom
First of all, you can pay attention to some public accounts that do brand clothing, such as Vero moda.Secondly, I think it is still the problem of cluttered pictures. If it were me, I would match the tops and bottoms together, and let me talk about the advantages and highlights of this combination. It will be much better than the messy arrangement of tops and bottoms~