Ten o'clock reading & visual journal 3000 million fans of the public account to add fans to the secret of success

Analysis of 3000 million fans Tuba (ten o'clock reading + visual journal) public account plus fans 5 major secrets to success

For today's brilliant achievements, Lin Shao, who was studying at ten o'clock, summed up the following three points:

• ① Founded earlier, this is a bonus period advantage that cannot be ignored;
• ② In terms of content, we are very attentive;
• ③ Good communication with publishers and authors.

At first, Lin Shao chose to cooperate with several self-media companies such as "Visual Zhi".

Represented by "Visionary", it was only founded at the end of 2012. After a year, it has rapidly developed into a super-sized with hundreds of thousands of fans, and is well-known in the industry.

When the two cooperated together, they also achieved each other.

Lin Shao said:

• "Actually, the official account is also a product. First of all, you have to make it look good, and you have to keep up with the latest aesthetic standards visually. For example, with pictures, typesetting, and UI. Secondly, the content must be attractive. There must also be a certain level of writing. There is also the continuous improvement of details, such as how to set the menu bar at the bottom of the official account to facilitate readers. The combination of these various factors will shape the WeChat official account into a very three-dimensional sense. Every link will determine the stickiness of your users.”
• "Donew mediaFrom the beginning, it is necessary to develop the habit of thinking from the user's point of view, thinking about what the user will want.Whether you need good peripheral products, or hope to acquire more knowledge, only if it meets the needs of the market can it be said that it has a certain capital value. "

In recent months, your circle of friends may have been swept away by the popular articles of "Vision Magazine":

1. "thank you for loving me"
2. "Piao Shu sang "Farewell" and cried out of control at the scene: Who doesn't want to live while trying to live..."
3. "Huang Shufen, as you wished, the person who was seriously injured was finally consumed by you! 》

For those popular articles that have been read over XNUMX million, in fact, "Visual Chronicle" has written dozens of articles.

In particular, "Thank you for loving me" has more than 5000 million exposures. Vision Zhi has gained more than 65 fans. The founder Sha Xiaopi is even more rewarded. The author of the article has 10 yuan in cash and an iPhoneX.

And "8 o'clock reading" is a new media legend: 10 articles are pushed every day, with XNUMX+ articles.

Because it has a base of more than 2000 million users, it selects each article more carefully, and especially finds well-known anchors to record and dub, and give fans a warm feeling before going to bed at 10 o'clock every night.

Therefore, ten o'clock reading is always occupied for a long time, and the WeChat public account in the cultural field dominates.

Do you want to know how those super-sized fans grow step by step?

We must first realize this:

• Public account promotionAdding powder is a combination skill.

Here we do an analysis:

These two WeChat public accounts with a total of more than 2 million fans, what WeChat fan-adding methods have been used to have such an obvious effect of increasing fans?

Premium content plus powder

With the development of the new media industry, the previous public accounts of vulgar jokes and simple synthetic content may not have much market.

High-quality content is the key point for new media to attract and retain users, and it is also the first criterion for judging whether an official account is of high quality.

• The "Thank you for loving me" article in "Visual Chronicles" touched the hearts of fans warmly. During the period of the prevailing funeral culture, an article full of good energy quickly broke out in the WeChat Moments.
• The author of this article said in an interview that the inspiration for this article came from when she browsed Weibo and saw many heart-warming pictures. After being moved, she simply collected them.
• After that, the collection became more and more, and the inspiration for the collection came, so I wrote this explosive article.

• The "Ten O'clock Reading" official account promotes 8 pictures and texts every day.
• Toutiao is usually original by its own team, or articles written by contracted authors, non-toutiao will have pick-up columns and famous articles.
• In terms of content and topic selection, the ten o'clock reading team will match according to the type of article.For example, there should be different types such as emotional, inspirational, dry goods, etc., in order to meet users with different needs.

After the content of the article is confirmed:

1. Must check for typos, article format (for example, is there any blank? Did you read the original text correctly?);
2. Then select the appropriate header image, and modify the title of the article;
3. The cover image of an article is often carefully selected among hundreds of images.
4. The pictures in the article should also be carefully selected, and each picture should be watermarked with the ten o'clock reading.
5. The title of the article sometimes thinks of a dozen or even dozens. After the team members discuss and vote, they finally choose one of them.

It's not just about "visionary" and "reading at ten o'clock", as long as every WeChat Moments, there is a good screen refreshmentCopywriting, the number of fans is bound to skyrocket.

This is enough to show that users will greatly recognize this official account because of its high-quality content.

Only good content can keep users, so that users are reluctant to leave and want to come back at any time.

Chasing hot spots

Last month (November 2017), there was an article about Durex hotspots. It is said that within 11 hours of the post, the author has gained 24 followers and more than 18 million views. Now it has exceeded 730 million+.

Also, the article mentioned above in Vision Magazine:

• "Piao Shu sang "Farewell" and cried out of control at the scene: Who doesn't want to live while trying to live..."
• "Huang Shufen, as you wished, the person who was seriously injured was finally consumed by you! "and many more……

These articles are all hotspots at the moment. They quickly generate high-quality content according to the hotspots, and poke the pain points of users, which quickly triggers the WeChat Moments to swipe the screen.

Hotspots come with their own traffic and fans. It can be said that chasing hotspots is a must-have for new media people. Of course, the premise is that the angle of topic selection for chasing hotspots must be good.

If your own hot articles are written very well, and if you have a sufficient user base, it is very easy to form explosive fission, and fans will automatically increase.

Rely on each other to add powder

In the early days, many official accounts had relatively few fans and no commercial profit model, so it was very popular to push each other between accounts.

At that time, Lin Shaojing from "Reading at Ten O'clock" introduced him to Sha Xiaopi from "Visual Zhi". Under the leadership of Sha Xiaopi, he pushed each other with accounts in the industry. When he reached the level of 10 fans, one push could Add a few thousand powder, the effect is very good!

In the case of mutual push, it is much faster than the natural increase, they say "it feels like getting on a plane".

The initial users of the official account "Bantou Shuo" were fans who were recommended by his wife's account "Pomegranate Po Report". With the help of these fans, his high-quality content could continue to be widely disseminated, so that Gain more fans.

Multi-account matrix rises fans

Let's take a look at the following two pictures, which are the new media matrices of "Visual Records" and "Ten O'clock Reading":

• These are already large official accounts. By laying out their official account matrix (large with small, automaticdrainagequantity),
• For suitable sub-groups, creating accounts in more sub-divided fields is very conducive to accurate push of content and profitable advertising distribution.
• It is more helpful to build your own content ecology and expand your influence in the industry.

Borrow audio to add fans

"Ten o'clock reading" now pushes 8 articles every day, usually accompanied by an audio, and the audio is also dubbed by a professional anchor.

At the same time, the distribution of audio content will also be done, and the audio will be distributed in:

1. Himalayan FM
2. Lychee FM
3. Dragonfly FM
4. Platforms such as NetEase Cloud Music...

They can get millions of playbacks from the audio platform every day.

Coupled with the high quality of its own content, it will automatically increase more than 4 fans every day.

In addition, there is aSpaceThe founder of the super large "Night Listening" was born in radio.

Relying on high-quality audio push every night and long-term consistent tonality, they have achieved 2 million users in 2500 years, and the average exposure of each content can exceed 700 million!

A few other tubas, in addition to premium content, use other tricks.

1. For example, the content typesetting level of "One" is very high, giving people a "noble" feeling.
2. In addition, the video programs are distributed to various platforms for public accounts.drainage.
3. At the same time, it also pays for the advertisement of Guangdiantong.

Therefore, I have gained the attention of a super large number of fans, and now through the public accountE-commerceThe model, the monthly running water of the super large size, can exceed 1 million RMB.

Conclusion

All in all, after carefully researching these super-sized powder methods, we can discover the open secrets in the new media industry - no super-sized can do it.Wechat marketing, is to rely on a simple move to increase the powder.

In addition to the core content is the key, usually combined with otherWeb Promotionmethod to achieve a more multiplied effect.

Before the end, review and summarize againnew flow theory》:

1. The platforms selected in this case are mainly WeChat public accounts and audio platforms.
2. The research platform, in addition to research recommendations, focuses on user research: what do users like?
3. Find out what users like, then create plans and tasks to share what users like.

According to the above WeChat marketing strategy, it is also a matter of course to increase the number of followers on the WeChat public account.

Finally, I wish everyoneLifeHappy, happy to increase fans ^_^