How does Douyin raise an account to quickly increase its fans?What are the taboos?Douyin steps and skills

This article is "Drainage promotion"Part 9 of a series of nine articles:

How does Douyin raise an account?3 major traffic pool levels + 4 major indicators, make your Douyin account increase fans!

New account registration skills and methods for Douyin’s natural traffic, followDouyin Douyin Plus DOU + Advertising Paid TrafficIt's two completely different ways to play.

How does Douyin raise an account to quickly increase its fans?What are the taboos?Douyin steps and skills

Due to time constraints,Chen WeiliangJust briefly explain it here.

  • Maybe because this is directly to the final result, an answer.
  • You will feel that it looks very, very simple.
  • But there are still many details. If there is a chance in the future, I will slowly break it down in detail.

This is the same as when we do math problems.

  • That is to say, if the answer to a question is directly given to you, it is very simple.
  • Maybe a math problem gives you an answer, maybe two digits.
  • But the problem-solving process is actually very complicated.

Therefore, when the answer is directly given to you, many people actually feel that this is very simple.

You may not take it seriously, but the process of solving this problem requires a lot of effort before we get this answer.

We have learned variousInternet marketingmethod, and then go to test, actual combat and exploration, and summarize the latest "new flow theory. "

XNUMX. Research platform

  • The purpose of studying platform rules is to avoid being banned for violations.
  • The research recommendation mechanism is to improve the exposure of content.

What are the taboos of Douyin raising account?

In order to avoid being banned for violations, we must first study the platform rules:

  • Because sometimes, a product, especially a health-care product, is promoted on Douyin, and the product may explode.
  • Then these illegal accounts will be blocked in batches.
  • In particular, some health-care products with Douyin banned products have a very short life cycle.
  • Therefore, Douyin raising account, first of all, you need to pay attention to these taboos.

Increase content exposure

In order to increase the exposure of content on the Douyin platform, the next step is to study the recommendation mechanism.

The first is to study the three major traffic pool levels of Douyin:

  1. Level 1: Cold Start Traffic Pool
  2. Level 2: Medium Traffic Pool
  3. Level 3: Excellent Referral Pool

Level 1: Cold Start Traffic Pool

  • The Douyin platform will use a small traffic of 200-1000 people to randomly test the popularity of videos.
  • If these videos have data like a like rate, or a 60% completion rate, the platform will determine that the video content is popular and recommend the video to a level 2 medium traffic pool.

Level 2: Medium Traffic Pool

  • For videos that successfully enter the medium traffic pool, the platform will allocate about 1-10 referrals.
  • At this stage, the platform will conduct the next round of screening based on some metrics such as completion rate, comment rate, and retweet rate.

Level 3: Excellent Referral Pool

  • After several rounds of verification, the like rate, completion rate, comment interaction rate, and other indicators are all very short videos.
  • In this way, there is a chance to enter the "Excellent Referral Pool" of Level 3 and get about 100 million referrals on the platform.

Summarize Douyin Platform Rules

Some netizens said that the algorithm of short videos is that if there are many likes + comments, the system will give you traffic, but it is not completely accurate. Now I will briefly summarize its actual principle:

1) The principle of traffic pool, when you publish a work, the system will give you an initial traffic pool of 500 people based on your performance. If your work performs well, it will give you another 3000 people. If the performance is still good, 1 people, and so on. They are 5, 10 (the front is the machine review, here is the manual review), 30, 100 million, 500 million (the most popular), 1200 million (recommended by the whole network)

2). Like rate = likes/viewers, in addition to comment rate, forwarding rate, follower rate, but these are not the most important indicators, the more important indicator is the completion rate, that is, how many people can Finish your video.

3) Since the completion rate is more important, make the video shorter and make it a few seconds.Isn't it ok?wrong!The lifeline of a short video platform is definitely not likes, comments, and completion rates, but user time.

This user duration was snatched from Tencent, Alibaba, and Sina Weibo.E-commerceUser time varies between platforms, so how long your video can attract users determines how much traffic the system gives you.

If you shoot a one-minute video, what is the average viewing time of this video among all current one-minute videos? The higher the ranking, the better, not the completion rate of a single video.

This is explained, can you understand?

XNUMX. Research users

To study user behavior, there are 2 major goals:

  1. Get the user's attention.
  2. Reduce bounce rate.

Why study user behavior?

    • Because any platform algorithm (including the Douyin platform) is judged based on user behavior.
    • For example, record user behavior, and use user behavior indicators to determine whether the content is popular.

    Leverage the Douyin traffic pool mechanism to quickly increase fansdrainagequantity:

      • Douyin, millions of videos are circulating every day, and the system will generate recommendations for user behavior indicators.
      • We need to seize the opportunity to make full use of user behavior indicators to get more traffic recommendations from the Douyin platform.

      4 major indicators of Douyin raising account

      1. Likes
      2. Forwarding volume
      3. Comment volume
      4. completion rate

      The following is a description of the indicators of Douyin raising account:

      1) Likes

      • A like is a direct act of expressing a user's liking for your work.
      • According to data analysis, the ratio of playback volume and likes is 25:1. The most suitable.
      • If you publish a video with 300 views but no more than 10 likes, then your short video work is unlikely to become popular.

      2) Forwarding volume

      • If users see some particularly good works, they will forward these works to their own Douyin feeds or other social platforms.
      • The larger the amount of forwarding, the higher the recognition of your video works by users.

      3) Comment volume

        • Comments represent the intimacy of a user's interaction with you.
        • Of course, the more comment exchanges, the better, so when designing content, we must pay attention to guiding interactions.

        4) completion rate

        • Completion rate refers to whether users have fully watched your video.
        • If the video is too short to reflect the value of the content, the user will simply jump out;
        • If the video is too long, it will affect the completion rate. If the user jumps out and leaves without finishing it, the Douyin platform system will consider the video quality to be poor.
        • So, when making videos, be mindful of the length of time.

        Douyin steps and skills

        The following are the 5 major steps of Douyin raising account:

        • Step 1: Douyin account preparation stage
        • Step 2: Register and set up Douyin account
        • Step 3: Douyin raising account starts
        • Step 4: Details of the Douyin account raising process
        • Step 5: Publish the Douyin video

        Step 1: Douyin account preparation stage

        1) Douyin account maintenance guidelines:A mobile phone, a SIM card, acellphone number

        Please determine how many Douyin accounts you need to raise according to your actual situation?

        • Comply with "one mobile phone, one mobile phone card, onecellphone number” guidelines to determine the mobile phone and SIM card data you need to purchase.
        • A mobile phone, log in to the Douyin account as usual.
        • (Cost-effective mobile phones: Redmi, Xianyu buy second-hand)
        • Mobile phone card, send and receive text messages and use data traffic as usual, and register a Douyin account.

        Douyin raising account batch operation method

        • If there is a company, use the company's business license to open a card at the local telecommunications business office, and you can open 50-100 cards.
        • If relevant, or can apply for moreChinese mobile number.

        Step 2: Register and set up Douyin account

        1) Register Douyin account

        • Remember not to register under wifi, please register by time period.
        • It is best to register 1-2 under the same base station, and the nickname and password cannot be the same. 

        2) Improve personal information settings

        • The avatar, personal signature, region, education, etc., the more detailed the better, and can be added gradually in the process of raising the account.
        • Do not leave personal WeChat or other advertisements on the signature of the new Douyin account. It is recommended to wait until the number of fans exceeds 1.drainage.

        Step 3: Douyin raising account starts

        1) Watch Douyin video

        • Within 3-5 days of the registration number, just watch the video without sending it, and the duration is 30-40 minutes per day.

        2) Interaction

        • Usually during the viewing process, give others likes and comments to interact.
        • Follow 5~10 heads (with more than 500 million followers).

        3) Live Rewards

        • Watch live broadcasts for more than 10 minutes a day.
        • It is recommended to buy 70 Doucoins to randomly reward and randomly follow several popular vloggers.

        4) Pay attention to competing products

        • Follow 20 competing accounts, ranging from 20-30 to 100 competing accounts.

        It is recommended to continue the above operation for a week.

        You can also write and write a shooting script while maintaining the number.

        Step 4: Details of the Douyin account raising process

        1) If the first 10 videos have not reached enough views, the account has basically become a zombie account, and the videos released in the future may not be well recommended. Is it necessary to give up this Douyin account and start over?

        • That's not all, someone has sent 20 video works, and then a popular video appeared. After that, the basic playback volume of the work and the evaluation still remained more than 1.
        • Aside from experience or luck, it's also important to stick to original and high-quality video content in the early stages.

        2) Douyin taboo: brush amount

        • Refuse to brush: brush the number of fans, likes, comments, broadcasts, and forwards.
        • Because once it's wiped it's useless.

        Step 5: Publish the Douyin video

        1) If you don’t have any idea about creating content, choosing to carry video is also a shortcut.

        • But some shortcuts aren't for everyone.
        • Some people post videos at will, and they become popular, and there are factors in it.
        • Although it is possible to play Douyin like this in the short term, it is not feasible for Douyin to maintain a long-term account.
        • The best way is to make original videos.

        2) At present, there are a lot of moving movies on Douyin.

        • However, the video needs to be edited and processed in order to pass the review.
        • If you have a great interest in movies, try doing movie commentary.

        3) Personal creation, you can also start from Vlog.

        "The New Flow Theory3.0"Summarize

        The following isChen WeiliangSummary of "New Traffic Theory 3.0":

        XNUMX. Research platform

        • Study the rules of the platform to avoid being banned for violations.
        • Research recommendation mechanism to improve content exposure.

        XNUMX. Research users

        • Attract users' attention
        • Reduce bounce rate

        XNUMX. Perform tasks

          • Do tasks according to platform rules
          • Information based on user behavior

          "New Traffic Theory 3.0" Mind Map No. 2

          • This "New Traffic Theory 3.0" mind map (Chen Weiliang 100% original, copyright ownedChen WeiliangOwned)
          • The above is the general content of the steps of raising accounts on Douyin and the skills of fast-growing Douyin fans. 

          Final ThoughtsResearch Platform → Research User → Execute Task

          • In fact, Douyin raising account is rapidly increasing its fansDrainage promotionIt is not difficult, the difficult thing is how to flexibly use the algorithm rules of the Douyin platform.

          More detailed steps for Douyin raising account to "perform tasks", how to do it?

          How does Douyin get organic traffic?10 videos from Douyin’s new account broke 100 million natural traffic gameplay ▼

          I will continue to share when I have the opportunity in the future, so please pay attention to Chen Weiliang's blog ^_^

          Read other articles in the series:<< Previous: 2 big short video operation tricks, 6 months of drainage and more than 15 billion impressions
          Next: How to solve the problem of Douyin without basic traffic? How to get 100 million natural traffic for Douyin >>

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