Want to do Douyin live selling, how to operate and how to sell? 3 numbers sold 100 million in a short time

Many friends do not know what to prepare for Douyin live broadcast, nor how to sell goods through Douyin live broadcast room.

Why Douyin always has no traffic?Let’s share some basic common sense of selling goods in the Douyin live broadcast room.

What do I need to prepare before the Douyin live broadcast starts?

1. If the mobile phone is dedicated to live broadcast, the special mobile phone is allowed under conditions, or the mobile phone can be adjusted to enter airplane mode before the live broadcast, because the call will be interrupted as soon as it comes in.

2. When doing Douyin live broadcast, you need to choose a tripod that can be used on the ground.

• It is best to use a tripod with lighting effects that can freely adjust the angle of the stand.
• The angle and height of the stand can also be adjusted arbitrarily, and any height within the height range can be fixed, whether it is an overhead shot, a top shot or a side shot, it can take a perfect shot.

3. It is recommended to prepare another ipad tablet to facilitate viewing comments and interacting with Douyin fans.

Want to do Douyin live selling, how to operate and how to sell?

certainE-commerceThe boss shared the dry goods that he was doing live Douyin recently, selling clothes and department stores. He used 3 accounts, sold 100 million in a short time, and personally practiced Douyin.Web PromotionOperate, stream and explain.

In fact, it is not so difficult to say that it is difficult, why are many people still unable to do it?

This also requiresInternet marketingThe underlying logic of promotion starts with:

1. research platform
2. Research users
3. Perform task

research platform

• The number in the picture is the first game on May 2021, 5, which sold 14;
• By the fifth game on May 2021, 5, it sold 22.

Many Xiaobai feel that it is difficult to bring goods live on Douyin, so here are a few cores.

Douyin Live Room and Douyin Short VideodrainageLike the rules, it is also a traffic pool mechanism:

• Your live broadcast room is performing well, and the Douyin platform will push you more traffic;
• If you can catch it (sell more), the Douyin platform will further amplify.

The data in the live broadcast room mainly depends on 2 points:

1. First, the user stay time;
2. The second is UV value.

XNUMX. User stay time

• Users stay for a long time, indicating that your Douyin live broadcast room is attractive and beneficial to the Douyin platform.
• If the user can't keep it, it means that the live broadcast room is not available.
• Therefore, many people play hold orders in order to prolong the time.

But this kind of routine is very damaging to the user experience.

Fans were suffocated, and they began to scold the platform, and then the platform began to crack down on squatting. Unfortunately, the current algorithm of Douyin cannot identify squatting, so many people still play.

What does hold back mean?

• It is the kind of big discount, such as 0 yuan grab, but only after reaching the number of viewers or the number of likes.

XNUMX. UV value

• What is the UV value? UV value is the consumption amount of each traffic.
• Suppose the live broadcast room pushes 1000 people for you, and you sell 1000 yuan, and the UV is 1;
• If you sell 100 yuan, UV0.1, the system will treat you as a low-quality live broadcast room.drainageMeasured for you.

The reason is very simple. The platform makes money from this (with a 5% commission), so the traffic must be pushed to the live broadcast room with output.

Therefore, when everyone is broadcasting live, when a large amount of traffic comes, don't give free benefits, but push popular models to increase the transaction rate.

Research users

The live broadcast room must have characteristics, including decoration, atmosphere and anchors, and must have characteristics in order to retain fans and users.

• Live broadcast fans are also called shopping fans. They are very picky when they go around. You must be able to attract them. Just like the main picture of e-commerce, the one who gets the click rate wins the world.

The most important thing is the goods. The few games that sell well are all because the goods are good. If the good goods are sold out, the sales will drop.

• Many people think that the Douyin live broadcast room must be cheap and sell well, but it is not.
• Some of the best Douyin live broadcasts of an e-commerce owner, the main force is 399 clothes, the price is not low.

Perform task

In the Douyin live broadcast room, the most important things to sell are 3 points:

1. nice style;
2. cost-effective;
3. Explain in place.

I think the Douyin live broadcast room is like a football team. The anchor, the central control, the operation, and the assistant perform their duties. Only through cooperation one after another can there be a tacit understanding.

All the content sold in Douyin’s live broadcast room is designed around products, and it was originally designed to attract customers to buy products.

• The content of the live broadcast must be high-quality, and there is no difference between a simple introduction to the product and an offline shopping guide.
• The beauty live broadcast is not to directly recommend products, but to teach everyone how to become beautiful.
• Clothing live broadcast is not simply to promote clothing, but to teach people how to match.

Douyin live broadcast must have talent, the talent of Douyin anchor = selling ability

• We must learn to cultivate the stickiness of fans in the Douyin live broadcast room. Only by cultivating loyal fans is the king.

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