How to successfully open a bakery and pastry shop?West Point Bakery Marketing Profitable Case

2 yuan voucher marketing strategy: 4 steps to successfully open a bakery and pastry shop to make money!

Recently, a friend was about to run a bakery, and he asked the following questions in the WeChat group:

"Hello everyone, our company is now preparing to operate a bakery. What are your good plans and products?" Can you tell us about it, thank you!

After asking questions in the WeChat group, he simply posted it in the WeChat groupwechat red envelope, let everyone grab ▼

• Community MarketingWechat red envelopes are indispensable. If we don’t send wechat red envelopes, not many people are willing to answer, because this is human nature.

Some of the friends who got WeChat red envelopesInternet marketingPractical experience, answer him:

• Give your own products accurate in terms of quality, production process, source of raw materials, emotional connotation, functions, etc.Positioning.
• Then use the resources that you can integrate and control in the early stage todrainage, various forms of advertising, leveraging on different industries to attract customers, and then lock in customers by creating super value, and drive from human needs such as interests, emotions, social identity, etc.Viral marketingfission, forming an effective cycle.
• In this way, your shop will turn up.
• More in-depth specific recommendationsWeb PromotionThe plan needs to be investigated.

Take the shortcut to success

Alternatively, you can take another shortcut:

• Go out to learn the model of a bakery, or dig a successful bakery manager to copy and optimize directly.

West Point Bakery Marketing Success Story

Another friend replied:

What the above friends said is only a small part of marketing. The method of effective and successful marketing requires a unique promotion plan.

The following is a marketing case about a pastry bakery:

There is a newly opened pastry bakery where many customers line up to buy every day.

How did they get customers to line up to buy every day?

When you understand how they play, you know how they play?

First, the product

• Their products come in about 12 styles and they taste really good.
• Even better than other places with the same price.
• That is to say, it has won the love of customers from the taste of the product.

second,drainage

they used 2drainageThe method is to have an LED billboard at the door, which reads:

"The original price of peach cake is 12 yuan, and the current price is 6 yuan per kilogram;Egg tarts are 1 yuan each".

• You know, in other places, the normal price of peach cake is generally more than 10 yuan, and the price of egg tarts is also around 2 to 5 yuan (if you have bought it, you will know).
• However, they are selling at half price here.

Third, 2 yuan voucher

When you buy their product, if the price exceeds 5 yuan, they will also send you a 2 yuan voucher.

• This voucher can only be used when the next purchase is over 5 yuan.

• Example picture: West Point Bakery voucher 2 yuan, West Point baking voucher 5 yuan (for reference only)

For a consumer:

• If he spends 6 yuan to buy a pound of peach cake, and then receives a 2 yuan voucher;
• Does the user think that he only spent 4 yuan to buy a pound of peach cake?
• The price is very tempting.

Fourth, how to make money?

• Quite simply, they lure users over with low-priced products.
• However, basically many consumers will buy some other West Points, and these West Points are their profit source.
• So when they play like this, they can easily attract traffic and allow customers to repurchase.