Kuyerekeza kusiyana pakati pa kuchuluka kwa magalimoto pagulu ndi magalimoto achinsinsi: momwe mungapangire ndalama zamalonda a e-commerce?

Malingana ngati mutha kusewera ndi traffic,zoulutsa zokhaPokhala wopepuka, mutha kukhalabe ndi mkhalidwe wabwino kwambiri.

Komabe, anthu ambiri amati sangathe, ndipo ndichifukwa choti ndi ongobadwa kumene.

Musanachite chinachake, muyenera kusuntha mutu wanu ndi kulingalira musanachitepo kanthu.

monga kafukufukuKutsatsa PaintanetiAnthu omwe akhala akulimbikitsa magalimoto kwa zaka zambiri ndikuyesera kuchita mitundu yonse ya magalimoto, ndikugawana nanu lero ndikufotokozerani momveka bwino zamayendedwe.

Mafani ambiri sizikutanthauza kuchuluka kwa magalimoto

Tiyeni tiyambe ndi mfundo yakuti mafani ambiri sikutanthauza kuchuluka kwa magalimoto.

Iwo ankaganiza kuti pali njira yowerengera izi, koma sizinali choncho.

Ndikudziwa akaunti yapamwamba yokhala ndi mafani a 2000 miliyoni, ndipo phindu la pachaka ndi miliyoni imodzi yokha.

Kuphatikiza apo, ndikudziwanso anthu ochepa otchuka pa intaneti omwe ali ndi otsatira masauzande ambiri,Wechat, ndi ndalama zimene amapeza pachaka mamiliyoni angapo.

Chifukwa chake mafani ndi magalimoto ndi zinthu ziwiri zosiyana, ndipo chofunikira kwambiri ndikumvetsetsa magalimoto.

Kufananiza kusiyana pakati pa magalimoto apagulu ndi magalimoto achinsinsi

Kuchokera pamawonekedwe a pulatifomu, magalimoto amagawidwa m'magulu a anthu onse komanso magalimoto achinsinsi.

mayendedwe apagulu

Kuchuluka kwa magalimoto pagulu kumatanthawuza amalonda omwe amalowa mwachindunji papulatifomu, monga Pinduoduo yodziwika bwino, JD.com,Taobao, Njala, ndi zina zotero, komanso nsanja zamtundu wa anthu monga Himalaya, Zhihu, ndi Pezani mumakampani olipira.

Kuchuluka kwa magalimoto pagulu kumatchedwanso traffic intra-site, ndiko kuti, kuchuluka kwa magalimoto akuluakuluZamalonda,media yatsopanonsanja kukwaniritsa kutembenuka kwa magalimoto.

Mapulatifomu akuluakulu a e-commerce, monga: Taobao, Tmall, Jingdong, Pinduoduo,Douyin, zofanana ndi sitolo yaikulu, kuchita malonda ambiri.

Magalimoto apagulu anali otsika mtengo kwambiri m'masiku oyambilira, monga Taobao Tmall yoyambirira, Pinduoduo mu 2017, ndi Douyin mu 2020, yomwe idzakhala yokwera mtengo kwambiri pambuyo pake.

Magulu azinsinsi azinsinsi

Magalimoto achinsinsi amapangidwa ndi ma IP osiyanasiyana (zamunthu), monga: Odziwika pa intaneti, mabizinesi ang'onoang'ono, omwe ali ofanana ndi masitolo ang'onoang'ono m'deralo, kuchita bizinesi ndi makasitomala obwereza.

Magalimoto achinsinsi amachulukirachulukira omwe munthu angathe kuwawongolera. Mwachitsanzo, kukutsatirani mwachangu ndikuwonjezera anzanu ndizomwe zili mumsika wachinsinsi, komanso anthu amderali amakhalanso amtundu wachinsinsi.

Magalimoto achinsinsi amakhala ovuta koyambirira, ndipo pamafunika khama kuti apange, kukopa chidwi cha ena ndikuwonjezera mabwenzi.

Mitundu ya 4 yama traffic ya anthu onse

Magalimoto a anthu onse agawidwa m'magulu anayi awa:

1. SEOfufuzani magalimoto
2. Kutsatsa kwalipidwa
3. APP amalimbikitsa magalimoto
4. Chotsani kuchuluka kwa magalimoto pamalopo

SEO search traffic

• Sakani ndipamene ogwiritsa amakupezani posaka ndikudina, ndipo ndi kwaulere.
• 使用Webusayiti ya WordPressKuchita kusaka kwa SEO ndikupeza kuchuluka kwa anthu otsika mtengo.
• Mu nthawi ya bonasi ya nsanja ya e-commerce, mumangofunika kuwonjezera mawu osakira pamutuwo ndikutenga chithunzi chabwino cha chithunzi chachikulu, ndipo mutha kupanga kusaka kumayenda mosalekeza.
• Zikafika pa "nthawi ya involution" (mpikisano wapanyanja yofiira) ya nsanja ya e-commerce, muyenera kupitilira omwe akupikisana nawo ambiri kuti mukhale ndi masanjidwe a SEO.
• Chifukwa chake, anthu ambiri amatsuka malamulo ku Taobao, kuti angopanga zambiri kuposa omwe amawatsutsa.

Kutsatsa kwalipidwa

• Magalimoto omwe amalipidwa amawerengedwa pambuyo poti malonda ayikidwaChiŵerengero chopanga, monga: Taobao Express, Pinduoduo's Duoduo Search, Douyin's dou+, etc.
• Momwemonso, ndizotsika mtengo kwambiri kumayambiriro koyambirira, ndipo zimachitika pambuyo pakeKutsatsa KwapaintanetiZikuchulukirachulukira, komanso zimawotcha kuposa mamiliyoni ambiri kudzera m'sitima chaka chilichonse.

APP amalimbikitsa magalimoto

• Magalimoto ovomerezeka ndi pamene ogwiritsa ntchito amalowa mu APP, ndipo nsanja imakupatsani kufananitsa magalimoto molingana ndi ma tag a ogwiritsa ntchito ndi amalonda.
• Mwachitsanzo, omwe mumawawona mukamatsegula Taobao amafananizidwa ndi zomwe mumakonda, komanso ndi omwe mudawasinthira pa Douyin.
• Izi ndizonso magalimoto aulere, koma pakakhala opikisana nawo ambiri, zimatengera khama lalikulu, ndipo mfulu imakhala yovuta kwambiri.

Chotsani kuchuluka kwa magalimoto pamalopo

• Magalimoto omwe ali kunja kwa malo ndi mphambano ya malo achinsinsi ndi malo owonetsera anthu, omwe ndi magalimoto omwe amalonda amakopeka kudzera pamapulatifomu ena.
• Mwachitsanzo: Anthu otchuka pa intaneti ochokera ku WeibongalandePitani ku Taobao kuti mukapange mgwirizano.
• N'chimodzimodzinso ndi kuulutsa kwapawailesi kwa Douyin.M'zaka zoyambirira za chaka chatha, bola mutayambitsa kuwulutsa, palibe vuto ndi anthu masauzande ambiri akubwera.
• Tsopano akaunti yanu yatsopano ya Douyin ili mlengalenga, yokhala ndi anthu mazana ochepa komanso manambala amodzi okha pa intaneti nthawi imodzi.
• Ngati mukufuna kukhala ndi anthu ambiri, muyenera kugwiritsa ntchito ndalama zotsatsa, kapena kugwiritsa ntchito mphamvu kumayambiriro kuti mukhazikitse khalidwe.

Kusiyana pakati pa kuchuluka kwa magalimoto ndi e-commerce traffic

Kutengera mtengo, kuchuluka kwa magalimoto kumagawika m'magalimoto opezeka ndi e-commerce:

1. Magalimoto a e-commerce ndi ofunika kwambiri, chifukwa ndi ogula omwe amawononga ndalamazo, kaya mumapita ku Taobao kapena kupita kwa anthu otchuka pa intaneti, mumagula zinthu mwachindunji.
2. Kuchulukirachulukira kumakhala kovuta kwambiri. Kuchuluka kwazomwe zili m'gululi kumayenera kuwunjikidwa ndi luso lanu, mawonekedwe, chidziwitso, ndi zomwe mwakumana nazo, kenako ndikuzindikirika kudzera muzinthu zamalonda ndi ntchito.

Kunena mosapita m'mbali, simungapange ndalama nthawi yomweyo mutakhala ndi magalimoto.

Kuti mupeze ndalama zomwe zili mumsewu, chinthu chofunikira kwambiri ndikufananiza umunthu wanu, womwe ndi wovuta kwambiri.

Ngati machesi sali bwino, amagubuduza ndikukhala "kudula ma leeks", ndipo kusonkhanitsa koyambirira kudzachepa.

Momwe mungapangire ndalama zamtundu wa traffic?

Kukwaniritsidwa kwa kuchuluka kwazomwe zikuchitika kumatha kugawidwa m'magulu awiri:

• 1) Anthu amabweretsa katundu;
• 2) Katunduyo amabweretsa anthu.

1. Anthu akabweretsa katundu, chofunika kwambiri ndi kupeza chidaliro, ndi kupeza chidaliro malinga ndi magulu awo amawakonda, ena amadalira chithumwa chawo, ndipo ena amadalira pakamwa.
2. Kubweretsa katundu kwa anthu kumadalira katundu. Anthu ambiri otchuka pa intaneti ya Weibo amakhala ngati katundu wonyamula anthu. m'malo mwa anthu.Ndabwera kuno chifukwa ndapeza kuti ma troll ambiri akugulanso.

N’chifukwa chiyani mukunena kuti fakitale ili ndi dziko lapansi?

Chifukwa muli ndi fakitale kapena mumayang'anira fakitale, mutha kupanga magalimoto, kupeza magalimoto, ndikulumikiza magalimoto popanga ndi kupanga zinthu zabwino, ndipo ndikulondola kwa malonda a e-commerce, omwe ndi osavuta kuposa kupanga nokha.

Gawo lofunikira kwambiri pamagalimoto: ma tag ambiri

Malo ndi ochepa, ndipo zenizeni sizidzawonjezedwa. Chitsanzo chikufotokoza zonse:

Olemba mabulogu ambiri ovala zovala ndi kukongola adzatsekereza mafani achimuna omwe amalowa mu chipinda chowulutsira pompopompo akayamba kuwulutsa, chifukwa mafani achimuna awa amabwera kudzawona akazi okongola ndipo sangagule zovala zanu, zomwe zingapangitse kuti dongosololi lisaweruze molakwika chipinda chanu chowulutsira pompopompo komanso osapereka. inu Kankhani molondola kugula ufa.

Ma hashtag ambiri ndi okhudzana ndi malonda anu.

Kodi mungachulukitse bwanji kuchuluka kwa magalimoto amtundu wa anthu komanso magalimoto achinsinsi?

Chiduleni ziganizo 2:

1. Ngati ndinu wotchuka pa intaneti (ndi magalimoto), ndiye yang'anani gwero lalikulu la katundu;
2. Ndinu gwero la zinthu (ndi zinthu), ndiye pezani anthu ambiri otchuka pa intaneti.

• Pomvetsetsa zofunikira ziwirizi, mutha kupewa zokhota zambiri.
• Chofunikira cha kuchuluka kwa magalimoto ndi anthu, ndiye kuti, nthawi yomwe ogwiritsa ntchito amakhala pa intaneti.

Ngati mukufuna kugwiritsa ntchito bwino magalimoto, chinsinsi ndichakuti muyang'ane kaye anthu omwe ali kumbuyo kwamagalimoto:

1. Chithunzi cha ogwiritsa ntchito chiyani?Kodi anthu amati chiyani?
2. Kodi mungapatse anthu chiyani?
3. Zimabweretsa phindu lanji?

Ngati mukufuna kumvetsetsa izi, mwachibadwa mudzatha kuzindikira bwino ndikupanga ndalama.