Iiwebhusayithi eziwela imida ye-e-commerce ziyiguqula njani imirhumo yabatyeleli?Uhlalutyo lwemodeli ye-e-commerce yobhaliso

ngokuzimeleyoEzorhweboKwintengiso yewebhusayithi, kubalulekile ukufumana itrafikhi entsha, kodwa ngokuukukhupha amanziIsixa soguqulo siIntengiso ye-IntanethiEyona njongo iphambili.

Abathengisi abaninzi be-indie bajonga uninzi lwemizamo yaboFacebookkwimidiya yoluntu kunye nezinye iindlela zokutsala abathengi.

Ngaba imodeli yobhaliso lobulungu yimodeli ye-e-commerce?

Njengoko sonke sisazi, imodeli yobhaliso lobulungu eneneni ibaluleke ngakumbi.Imodeli yobhaliso lobulungu sisikhokelo sendlela yokuthengisa imveliso, kwaye ikwayenye yeendlela zabathengisi be-e-commerce ukuvavanya iimveliso ezintsha okanye ukufumana ingxelo yemveliso.

Indlela yokuguqula abathengi bewebhusayithi yophuhliso ukuba babe ngababhalisi bewebhusayithi ezimeleyo?

1. Lungiselela amaphepha ewebhusayithi azimeleyo
2. Nikeza iintengiso ezikhethekileyo, iikhuphoni okanye izaphulelo
3. Inkqubo yobhaliso ayintsonkothanga kakhulu
4. Yongeza amakhonkco obhaliso kumajelo eendaba ezentlalo

Lungiselela amaphepha ewebhusayithi azimeleyo awela umda we-e-commerce

Okokuqala, ukuba iwebhusayithi yomthengisi yiwebhusayithi abasebenzisi abanokuyithemba, i-website esemthethweni ye-brand iyona mboniso ye-intanethi ye-intanethi ye-IP ye-brand.

• Abathengi banokuqonda ngokupheleleyo uphawu kwiwebhusayithi, kubandakanya imvelaphi yenkampani, amalungu eqela eliphambili, amaqabane, amabali empumelelo, amabali ebhrendi, njl.
• Elona xesha lilungileyo lokutsala ababhalisi xa umthengi enxibelelana kakhulu nevenkile ye-intanethi yomthengisi, kwaye iindawo ezimbini ezifanelekileyo zokubamba ingqalelo yomthengi liphepha lokufika kunye nephepha lokuphuma.
• I-pop-up yobhaliso yamalungu abhalisiweyo kwisikhululo esizimeleyo inokukhuthaza abathengi ukuba babhalise ngelixa bekhangela iwebhusayithi yomthengisi.

I-Caveat kukuba abathengisi kufuneka baxelele abathengi ukuba zeziphi ii-imeyile abaza kuzifumana emva kokubhalisa?

Umzekelo: ulwazi lwangaphambili malunga neemveliso ezintsha, iintengiso kunye nezaphulelo zokuthenga.

Nikeza iintengiso ezikhethekileyo, iikhuphoni okanye izaphulelo

Izibonelelo ezibhalisa ngokucacileyo kwisiza ngokwenene ziqhuba abasebenzisi ukuba babe ngababhalisi.

Xa abasebenzisi begqibezela ukuthenga kwabo iwebhusayithi, bakhokhelele ukuba bongeze i-imeyile kwaye banike imivuzo emincinci, iikhuphoni okanye iikhredithi zewebhusayithi.

Yenza kucace kubasebenzisi ukuba banokufumana into encinci kuyo ukuze bangabi ngababhalisi kuphela kwisiza kodwa baphinde baphinde abathengi kwaye banyuse izinga lokuthenga eliphindaphindiweyo lesayithi elizimeleyo.

Nangona kunjalo, nceda uqaphele ukuba ukutsala abasebenzisi ukuba babhalise ayiloxesha elifanelekileyo lokuba abathengisi bathengise, ukugcina ubudlelwane babathengi yindlela efanelekileyo yokwenza.

Inkqubo yobhaliso ayintsonkothanga kakhulu

Inkqubo yokubhaliswa kwababhalisi akufanele ibe nzima kakhulu, kwaye ulwazi alufanele luzaliswe kakhulu, ngaphandle koko luya kubangela ukuba abasebenzisi baphelelwe ngumonde, ngaloo ndlela banciphise izinga lokubhalisa.

Yongeza amakhonkco obhaliso kumajelo eendaba ezentlalo

• Abathengi abaninzi bathanda ukulandela iibrendi zabo zeendaba ezizithandayo zohlaziyo lwemveliso, iindaba, unyuso oluzayo, kunye nokunye.
• Musa ukuchitha ithuba lokusebenzisa la majelo ukuguqula abathengi babe ngamalungu arhumayo.
• Abathengisi kufuneka bagxininise indlela yokubhalisa ubulungu bomthengisi kwimidiya yoluntu.

Ezi ziindlela esizisa kuwe zokuguqula iindwendwe zibe ngababhalisi, kwaye sinethemba lokukunceda.