Ukuya kwi-B / isicwangciso esilungiselelweyo sokunyusa i-intanethi: Ungayiphepha njani imigibe kwaye ugqobhoze ngokuchanekileyo?

"I-99% yabantu ibaleka kwindlela engalunganga, kwaye yi-1% kuphela yabantu abazola kwaye bafumane indlela elungileyo."

Xa kuziwa ekukhuthazeni ukuya ku-B (ishishini kwishishini) kunye neendidi ezenziwe ngokwezifiso, uloyiko olukhulu alukho uhlahlo lwabiwo-mali olwaneleyo, kodwa ulwalathiso olungalunganga.

Abaphathi abaninzi baphambene malunga neentengiso.uKhuthazo lweWebhu, kwaye ekugqibeleni wafumanisa ukuba i-ROI (ukubuyisela kwi-investment) yayiphantsi ngokudabukisayo, kwaye kuya kuba kubi nakakhulu kunokuba ungatyali.

Le yimeko eqhelekileyo "yemigudu kwicala elingalunganga iyoyikeka ngakumbi kunokuba akukho mzamo konke konke." Ke, sinokukhuthaza njani ngokuchanekileyo kwaye sikuphephe ukujikwa? Makhe sithethe ngesi sihloko namhlanje.

1. Iimpawu eziphambili azicacanga kwaye akukho luvo lwalathiso

Xa unyusela ukuya ku-B kunye neemveliso ezenziwe ngokwezifiso, izikhombisi eziphambili zilula kakhulu, zithathu nje:

• Inani lokubonisana(Ngaba bakho abathengi abaza kuwe?)
• Iindleko zokucebisa(Ixabisa malini kumthengi ngamnye ukuze akufumane?)
• Izinga loguqulo lombuzo(Kwabo bezayo, zingaphi iintengiselwano ezigqityiweyo?)

Ezi zalathisi zintathu zimisela ukuba ngaba unyuso luyasebenza na.Inani lokubonisana kunye neendleko zokubonisana zihambelana nezicwangciso zentengiso kunye nokusebenza kwexabiso lokuguqulwa kombuzo kuxhomekeke kwizakhono zenkonzo yabathengi kunye neentengiso.

Kodwa abantu abaninzi abayiboni ngolu hlobo kuphela “ingakanani intengiso endiyifakileyo kwaye ingakanani ingeniso eyizisileyo?”

Ukuba isenzo sokunyusa asenziwanga malunga nezi zalathi zithathu zingundoqo,Ngoko yonke imizamo ililize!

2. Ukuba awuyazi indlela yokubala, i-ROI iba "yimetafiziksi"

Eyona ndlela iqhelekileyo ye-layman yile盯着Umlinganiselo wemveliso(ROI) Jonga ukuba intengiso kufuneka yandiswe,

Ukuba umyalelo omkhulu ufika ngosuku olulodwa, i-ROI iya kuba yinto enhle kakhulu, kwaye wonke umntu uya kuzama ukwandisa utyalo-mali lwakhe;

Oku kufana nokwehlisa ubunzima ngokujonga amanani esikalini Ukuba utya ukutya okuncinci namhlanje, uya kuziva ukuba wehlile ngomso Oku akuwuqondi undoqo.

3. Indlela yokunika ingxelo echanekileyo: uzinzo + imbuyekezo ngamaxesha athile

Ke, sibona njani ukuba isibhengezo siyasebenza? Undoqo ngamanqaku amabini:

1. Ngaba umthamo wothethwano uzinzile?(Kuxa itrafikhi izinzile kuphela apho uguqulo lunokuqikelelwa)
2. Ngaba iindleko zokubonisana zamkelekile?(Musa ukuvumela ukuguquguquka kosuku olunye kuchaphazele isigwebo sakho)

Ubalo lwe-ROI lunconywa ngakumbiJonga imbuyekezo kumjikelo wonke, hayi nje idatha yexesha elifutshane. Kuba umjikelo wokwenza izigqibo kwii-odolo ze-To B mde, kungathatha iiveki ezininzi okanye iinyanga ukuba abathengi bahambe ukusuka ekuboniseni ukuya ekubekeni iodolo. I-ROI yexesha elifutshane inokuthi ingabonakali imeko yokwenyani.

Kuphela ngokujonga yonke imbuyekezo kwixesha elide singakwazi ukubala ngokuchanekileyo "ixabiso eliphezulu elifikelelekayo lokubonisana".

4. Chaza amanyathelo okukhuthaza malunga nezalathi eziphambili

Ukukhula kwentsebenzo akuxhomekeke kwikhonkco elilodwa lodwa, kodwaImveliso, intengiso, intengiso kunye nolungelelwaniso lwamanqaku amaninziisiphumo.

Into ekufuneka yenziwe ngumphathi kukuhlalutya ukuba leliphi ikhonkco ekufuneka liphuculwe kakhulu:

• Imveliso ilungile, kodwa inani lemibuzo liphantsi? Oku kubonisa ukuba kukho ingxaki kwizicwangciso zentengiso nokukhuthaza.
• Inani lemibuzo lilungile, kodwa izinga lokuguqulwa liphantsi? Oku kubonisa ukuba amandla okuthengisa kunye nenkonzo yabathengi ayilungile ngokwaneleyo.
• Iindleko zokubonisana eziphezulu kunye ne-ROI ephantsi? Mhlawumbi isicwangciso sokukhangisa asikhethwanga ngokuchanekileyo.

Ukuba asikwazi ukuyihlalutya ingxaki, sinokwenza izigqibo ezisekelwe kumbono wethu.I-ROI ephantsi ayinakuphepheka,

5. Ingcinga engundoqo yokukhuthaza: gxininisa kwinani lokubonisana kunye neendleko

Ukuya ku-B kunye neendidi ezilungiselelweyo, ingqiqo engundoqo yesicwangciso sethu sangoku kukuba:Unikezelo oluzinzileyo + ucwangciso olukrelekrele + ulawulo oluchanekileyo,

Amaxesha amaninzi, asisukeli ngabom ukukhula okugqabhukileyo okwethutyana, kodwa sigxile koku:

1. Ngaba umthamo kunye neendleko zokubonisana zizinzile?
2. Ngaba i-ROI iyonke ikuluhlu olwamkelekileyo?

Ngethuba nje ezi ngongoma zimbini ezingundoqo zizinzile, utyalo-mali lunokuqhubeka.

6. Indlela yokwandisa imveliso emva kokuba izinzile? ikopi!

Abantu abaninzi bakholelwa ngempazamo ukuba ukuba imveliso ethile iyaphumelela, kufuneka banyuse uhlahlo lwabiwo-mali ngobuhlanya. Eneneni, akunjalo.Umthamo weemveliso zomntu ngamnye kwi-To B/customized categories idla ngokukhawulelwa, kwaye kunzima ukwenza inzuzo enkulu ngokuxhomekeke kwimveliso enye.

Isicwangciso esichanekileyo sesi:

1. Uyilo lwezintlu ezininzi(Iimfuno ezahlukeneyo zabathengi, ukuthelekisa iimveliso ezahlukeneyo)
2. Ukusebenza kweevenkile ezininzi(Ukwandisa ukhuseleko kunye nokunciphisa uxinzelelo lokhuphiswano)
3. Isicwangciso samaxabiso amaninzi(Uluhlu lwamaxabiso ahlukeneyo ukutsala amaqela ahlukeneyo abathengi)

Asisukeli imveliso enye, kodwa silandela imveliso enye ye-ROI ukwandisa inzuzo epheleleyo.

7. Ingaba inokwandiswa ngakumbi? Ulwahlulo lokugqibela!

Ukuba ufuna ukufezekisa i-ROI egqithisileyo, unakoUkuhanjiswa okujoliswe kuko ngommandla, ishishini, kunye necandelo lemarike,

njenge:

• Ikhonkco elinye ngqo kwiphondo(IJiangsu, iGuangdong, iZhejiang, njl.njl.)
• Unikezelo olujoliswe kumashishini athile(EzoNyango, ezeMfundo, ezeMveliso, njl.njl.)

Ichaneke ngakumbi, iphezulu i-ROI, kwaye izibonelelo zandiswa ngobuninzi.

Isishwankathelo: Imethodi yoNyuselo kwi-B/kwiindidi ezilungiselelweyo

1. Gxininisa kwizalathi ezingundoqo: umthamo wothethwano, iindleko zokubonisana, kunye nezinga lokuguqulwa kombuzo
2. Musa ukwenza izigqibo ezisekelwe kutyalo-mali kunye nemveliso, jonga i-ROI yexesha elide
3. Ukukhuthaza, ukusebenza kunye nentengiso ifom synergy
4. Ingcinga engundoqo yentengiso: ukuzinzisa inani lokubonisana + nokulawula iindleko zokubonisana
5. Emva kokuba imveliso enye izinzile, isicwangciso sokuphindaphinda sandiswa
6. Ukwahlulahlula okugqithisileyo ukuphucula i-ROI

Ukuya kwiindidi ezilungiselelweyo ziseyimarike "eblue ocean".Ngethuba nje imveliso ineenzuzo kunye nokusebenza ngcono kunoontanga, "uhlaselo lokunciphisa umlinganiso" lunokufezekiswa.

Abantu abaninzi bayakhalazaUbuncwane, I-Baidu, kunye nentengiso yokuhanjiswa kolwazi iyatshintsha ngokukhawuleza, kodwa ayilothuba na eli?

Ukusebenzisa isantya ukoyisa ukucotha, ukwenza izicwangciso ezichanekileyo, kunye nokusika "iiliki" zoontanga lukhetho lwabantu abalumkileyo! 🚀