Yintoni omawuyenze xa utyalo-mali lwetrafikhi ye-e-commerce i-ROI yehla? Eli "qhinga le-ROI elibuyisela umva" linokuphinda kabini inzuzo yakho!

Yintoni enokwenziwa malunga nokuncipha kwe-ROI yotyalo-mali lwetrafikhi yorhwebo lwe-e-commerce oluqulathe umxholo ?

Xa i-ROI yotyalo-mali lwe-traffic kumxholo we-e-commerce iyancipha kwaye iphantsi, oko akuthethi ukuba ufikelele ekupheleni.

Iingxaki zokwenyani zilele kwii-algorithms, iithegi zabasebenzisi, kunye nokudinwa komxholo!

Eli nqaku liza kukufundisa indlela yokoyisa ixhala lendlela usebenzisa "iqhinga le-ROI elijikayo." Ngokusebenzisa i-matrix yemveliso, i-akhawunti ye-matrix, kunye nokucinga kwenzala edibeneyo, unokuthoba iindleko zokufumana i-traffic kwaye uzinzise inzuzo yakho. Ngaba ufuna ukuphinda kathathu i-ROI yakho?

Into oyifunayo ayilohlahlo lwabiwo-mali olungaphezulu, kodwa yinkqubo yokuzimela.

Abanye bathi i-e-commerce bubugcisa. Akulunganga! Ngokwenene yingxaki yezibalo—kodwa okuxakayo, bambalwa kakhulu abantu abakwaziyo ukuyicombulula.

Umhlobo wam waqala ishishini lakhe exhomekeke kwi-organic traffic. Ekuqaleni, wayephumelele kakhulu, kunye nemiyalelo ehamba ngokuthe ngcembe ngokubulela kwi-traffic ye-organic eyenziwa ngumxholo wakhe.

Kodwa ngokuthe ngcembe, ukuqukuqela kwendalo kwancipha, njengokuhla kwamaza.

Waqala ukuzama umxholo we-e-commerce kunye neentengiso zevidiyo ezimfutshane, ebonakala efumana indlela entsha.

Kwiintsuku ezimbalwa zokuqala emva kokuqaliswa kokuqala, iziphumo zazimangalisa, kunye ne-ROI ephezulu kakhulu.

Umhlobo wam wayechulumancile kangangokuba waphantse waphatha inkampani yonke ngokusenga iti.

Ngoko wandisa uhlahlo lwabiwo-mali kwaye wandisa iqela.

Kodwa kungekudala, i-ROI yehla njengebhaluni ethotyiweyo.

Unxunguphalo lwasuka ezinyaweni ukuya kutsho phezulu entloko, ngoko weza kuthetha nam.

Ndancuma ndaza ndathi, " Ndiyazi kakuhle i- reverse ROI ."

Haha, eli gama livakala ngathi luhlobo oluthile lobuchwepheshe obuphambili, kodwa " i-reverse ROI " ayilogama eliqhelekileyo lezemali. Liyi " icebo lokucinga ngendlela echaseneyo " kushishino lorhwebo lwe-e-commerce. Makhe ndikuchazele ngokulula 👇

💡Kuqala, makhe sithethe ngento iROI.

I-ROI imele Return On Investment, yiyo iUmlinganiselo wegalelo-imveliso,

Umzekelo: Ukuba utyala i-yuan eyi-1000 kwintengiso kwaye ufumane i-yuan eyi-3000, ngoko i-ROI yi-3. Oku kuthetha ukuba kwi-yuan nganye etyaliwe, i-3 ye-yuan ifunyenwe.

Nangona kunjalo, ukuba uqhubeka nokunyusa utyalo-mali lwakho, lunokuba: utyalo-mali lwe-5000 ye-yuan kodwa ufumana kuphela i-yuan eyi-6000, i-ROI yehla ukuya kwi-1.2. Inzuzo epheleleyo ingabonakala ilungile, kodwa ukusebenza kakuhle kuye kwehla.

Yile nto abantu bahlala bebhekisa kuyo njenge:

"Okukhona sityala imali, kokukhona siphelelwa yinkuthazo, kwaye i-ROI iphantsi."

🔄Intsingiselo ye-"reverse ROI"

"I-Reverse ROI" ayithethi ukuba i-ROI ayibi ntle, kodwa ithetha ukuthi: 👉 Ngokulungisa isicwangciso, i-ROI inokunyuka kwakhona ngexesha lokwehla kwesimo.

Ngamafutshane, kuthetha " ukwenza i-ROI inyuke ngokuchasene nomkhwa ".

Ungatolika oku njengengxelo erhabaxa kwishishini lokufunyanwa kwetrafikhi ye-e-commerce:

"Ukuba i-algorithm ifuna ukuba ndifile, ndiya kuphila ukubonisa ukuba ayilunganga."

🧠 Nanku umzekelo welizwe lokwenyani:

Omnye umthengisi waphawula ukuba i-ROI yakhe yayihla kakhulu, ngoko wayeka ukuthembela kuphela kwisizukulwana setrafikhi kwaye endaweni yoko wenza izinto ezintathu:

1. Yenza umxholo ube niche ngakumbi ukwenzela ukuba inkqubo ikwazi ukuchonga kwakhona abaphulaphuli abajoliswe kuyo.
2. Ngokumisela ii-akhawunti ezininzi, iingozi zinokusasazwa ngokufanelekileyo.
3. Gxininisa ekuthengeni okuphindaphindiweyo kunye nelizwi elilungileyo lomlomo ukuguqula abathengi abatsha babe ngabathengi abathembekileyo.

Ngenxa yoko, nangona utyalo-mali lwakhe aluzange lunyuke, i-ROI yakhe yabuyela ngokuthe ngcembe.

Oku kubizwa ngokuba yi-"reverse ROI strategy" – ukuthembela kwistrategy endaweni yokutshisa imali ukuze kubuyiselwe kwaye kwandiswe i-ROI.

🚀Ngamafutshane:

Ukuguqula i-ROI = Isicwangciso esisebenzisa indlela ecwangcisiweyo yokuguqula ukuhla kwe-ROI kunye nokuphucula.

Ngamanye amazwi: Ngelixa abanye betshisa imali kwaye beziva bexhalabile, sele usebenzisa ingqiqo "ukubuyisela" izibonelelo zeqonga.

Inyaniso emva kwe-ROI ehlayo eneneni "ingqiqo yemathematika" yeqonga.

Okokuqala, ukuhla kwetrafikhi yezinto eziphilayo akubangelwa kukuba iqonga libe libi kakhulu, kodwa kunokuba imarike ibe "yi-slick".

Cinga ngeTaobao kwiminyaka elishumi eyadlulayo kunye neDouyin kwiminyaka emihlanu eyadlulayo . Ngelo xesha, babengekho baninzi abathengisi, ngoko ke amaqonga ayezimisele ngokwemvelo ukukhuthaza abatsha.

Kodwa kuthekani ngoku? Bayanda abantu abangenayo, kodwa ukuhamba kwabantu akunyukanga, ngoko ke wonke umntu uyazama ukuxhakamfula oko anako.

Makhe sijonge inkqubo yokufumana umsebenzisi. Inkqubo ngokwenene "ihlakaniphile," ijolise kubasebenzisi ngokuchaneka kwe-sniper kwasekuqaleni, okukhokelela kwi-ROI ephezulu.

Kodwa xa uthe wandisa utyalo-mali lwakho, inkqubo iya kufuneka ifumane abantu abaninzi "ukwenza amanani." Njengoko abaphulaphuli ekujoliswe kubo besanda, amazinga okuguqulwa ayancipha, kwaye ukuhla kwe-ROI akunakuphepheka.

Ukuyibeka ngokucacileyo, i-algorithm yeqonga ayenzelwanga wena; yenzelwe ukuzenzela imali.

Iqonga liya kukuvumela ukuba unambitha izibonelelo kuqala, kukwenza ucinge, "Wow, le traffic ilungile ngokwenene," kwaye ke uya kutyala imali ngakumbi nangaphezulu, kwaye ekugqibeleni ufumanise ukuba uye waba "ATM" yeqonga.

Ndaqhula, "Le ngqiqo iyafana naleyo yekhasino eMacau. Ekuqaleni, uphumelela imali encinci kwaye ucinge ukuba unguthixo wokungcakaza, kodwa ekugqibeleni ufumanise ukuba uyinxalenye 'yeqela lomoya'.

Ngaba ividiyo emfutshane ye-e-commerce ayinakwenzeka ngokwenene?

Umhlobo wam wabonakala engenathemba: "Ke, ngaba ndingavoti kwaphela?"

Ndathi, "Qhubeka ubheje, ngokuqinisekileyo ufanele. Kodwa kufuneka utshintshe indlela odlala ngayo."

I-ROI ehlayo ayithethi ukuba iinzame zakho zokufumana itrafikhi azinaxabiso; kuthetha nje ukuba kufuneka uphucule "i-algorithmic yokucinga."

Amaqonga e-Intanethi ngumdlalo omkhulu wokuqiqa; unokuba wonganyelwe zii-algorithms okanye ufunde ukuzodlula.

Ingcambu yengxaki ikukusetyenziswa kakhulu kweethegi kunye nokudinwa komxholo.

Xa uhlala usenza uhlobo olufanayo lomxholo, iqonga liza kukubhalela ngolu hlobo: "Le akhawunti ithengisa iimpahla" okanye "Le akhawunti yeyokukhuthaza imveliso ehlekisayo."

Xa abaphulaphuli bediniwe kukubona, kungakhathaliseki ukuba inkqubo iyityhala kangakanani na, ayisayi kushukuma.

Ukuba i-ROI yakho iyehla okwangoku, ayikuba kukho ingxaki ngephulo lakho, kodwa ngenxa yokuba umxholo wakho ungene kwixesha lokudinwa.

Indlela engundoqo yokusombulula le "ngxaki yezibalo ze-ROI"

Kwilizwe le-e-commerce, ufuna i-ROI ephezulu rhoqo? Musa ukuphupha ngayo.

Kodwa ungayigcina i-ROI yakho izinzile ngaphakathi kwinqanaba elifanelekileyo , uvumela ishishini lakho ukuba liqhube kakuhle, njenge-electrocardiogram.

Ifomula eneneni ilula kakhulu:

Imatrix yemveliso × Ubungakanani bomxholo × Umgangatho womxholo × Uyilo lweqonga leqonga × I-akhawunti yematriksi × Intengiso yeLizwi-umlomo = Umjikelo wetrafikhi ozinzile

Ivakala intsonkothile, kodwa eneneni lusebenziso olucwangcisiweyo.

• imveliso matrixMusa ukuxhomekeka kwimveliso enye kuphela. Yonke imveliso ingaba ngumthombo wetrafikhi.
• Ubungakanani bomxholoUmxholo we-e-commerce awukho malunga nokuguqula izinto ngevidiyo enye, kodwa malunga "nokugubungela umxholo omkhulu".
• Umgangatho womxholoAkunjalo malunga nokuba zikhanya kangakanani iifoto, kodwa "ngokwenza abantu bafune ukubeka umyalelo." Imalunga nokubaliswa kwamabali, ukujongana neentlungu, kunye nokubonelela ngamava.
• Uyilo lwamaqonga amaninzi: Douyin, iiAkhawunti zeVidiyo,Incwadi encinci ebomvuBilibili, ungaphoswa nanye.
• Iakhawunti yeMatrixSebenzisa iiakhawunti ezininzi ukugubungela amaqela ahlukeneyo abantu kwaye usasaze umngcipheko.
• Amazwi omlomoUkuphononongwa komthengi, amaxabiso okuthenga kwakhona, kunye nokwabelana koluntu zizitshixo zetrafikhi yexesha elide engafuni kutyalo mali.

Guqula ithuba libe yinkqubo engenakuthintelwa

Ukuhla kwe-ROI yokufumana i-traffic akusona isizathu se-alamu.

Into eyoyikisayo kukuba awunayo inkqubo.

Ukuthembela kwithamsanqa ukuze uziphilise ekugqibeleni kuya kukhokelela kwindlala.

Okufunekayo kukuguqula ukuguquguquka kwezithuthi zibe ziipateni zezibalo eziqikelelweyo.

Sebenzisa i-99% ukuphindaphinda ukwenza i-algorithm "ithembele kuwe"; emva koko usebenzise i-1% yokuyila ukwaphula ukuthula kwe-algorithm.

Umzekelo, gcina isitayile esihambelanayo kumxholo kwaye uhlaziye rhoqo.

Kodwa rhoqo emva koko, beza neengcinga ezincinci zokuyila-ividiyo ene-twist yeqhinga, umngeni omtsha wemveliso, okanye umjelo ophilayo ohamba ngokungalindelekanga.

Ii-algorithms zikhetha ukuzinza, kodwa zikwanqwenela imincili.

Kufuneka uyenze "ikwazise, ​​kodwa ikugcine uziva umtsha".

I-E-yorhwebo iya kungena kuphela "kwixesha elihlakaniphile" xa i-ROI ingasekho inkxalabo enkulu.

Ndamxelela loo mhlobo, "Ubunzima kwi-e-commerce ayikho kwi-arithmetic, kodwa kwi-mindset."

Abantu abaninzi babanjwe ngamanani e-ROI, kwaye babe nexhala ukuba ayinyuki ngosuku.

Kodwa abadlali abaphumelele ngokwenene abalandeli i-ROI ephezulu; balandela ukusebenza kakuhle kwemali eqhubekayo.

Xa unokutshintshela kwi "mindset yokuthengisa ukuqhuma" ukuya "kwi-mindset inzala edibeneyo," uya kuqala ukuqonda i-e-commerce.

I-ROI ephantsi ayilokusilela, kodwa isikhumbuzo sokuba lixesha lokuphucula isicwangciso sakho.

Ukuqukumbela, eyona njongo iphambili ye-e-commerce kukuqonda ngokucacileyo ukuba udlala nabani umdlalo.

Ukufunyanwa kwetrafikhi ye-E-commerce kufana nokusombulula ingxaki kwibhodi yezibalo enkulu.

Abanye abantu boyikiswa ziifomula ezintsonkothileyo; abanye bathembele kwithamsanqa kwaye baqikelele ngokungacwangciswanga; bambalwa kuphela abanokuzola kwaye babale yonke into eguquguqukayo ngokucacileyo.

Xa unokubala ngokucacileyo "injongo yeqonga", "ubomi be-algorithm", "ubomi bomxholo", kunye "nomonde womsebenzisi", uya kukwazi ukubhala ifomula yakho ye-ROI.

Le asiyo-metaphysics; yimathematika.

Ukuqukumbela, ukwehla kwe-ROI kwi-e-commerce yomxholo akunakuphepheka, kodwa akunathemba.

Ukuba unokuyichitha usebenzisa inkqubo yokucinga, uyicwangcise usebenzisa indlela ye-matrix, kwaye uyisebenzise usebenzisa ingqiqo yomdla odibeneyo, unokuguqula i-traffic ibe "ngumatshini oshukumayo ongunaphakade".

Eyona njongo iphambili ye-e-commerce ayikokutshisa imali kwi-traffic, kodwa ukufunda indlela yokwenza i-traffic imamele.

Thatha inyathelo uze uyibale kwakhona loo ngxaki. Kuba uza kufumanisa ukuba— le ngxaki ayinzima; ubunzima busekubeni ubusebenzise ngokwenene na ubuchopho bakho.