Kutheni abaninzi abanini bamashishini emveli bephulukana nezigidi ezithathu ukuya kwezihlanu zeeyuan xa beqala ukutshintshela kwi-e-commerce? Kukho imigibe emibini athe i-99% yabantu yawela kuyo!

Ukulahlekelwa yimali kwishishini kulungile, ingxaki kukulahlekelwa yiyo "ngokufanelekileyo"! Uninzi lwabanini bamashishini amancinci ngokwesiko bangena...EzorhweboBabenokuzithemba, becinga, "Ukuba ndithengisa kakuhle ngaphandle kweintanethi, ngokuqinisekileyo kuya kuba lula kwi-intanethi." Kodwa kwenzeka ntoni? Iinyanga ezintathu zothando, iinyanga ezintandathu zokuxhalaba, kunye nonyaka ubuyele kwisikwere sokuqala.

Umgibe we-e-commerce, ukuyibeka ngokucacileyo, akukhona ukuba abantu abazi ukuba benze njani, kodwa kunokuba "bacinga kakhulu ngayo."

I. Ukutya ngokusasaza: "I-Sweet Trap" ye-Algorithmic Feeding

Ekuqaleni, umnini weshishini elincinane wafumanisa ukuba intengiso yayiluncedo ngendlela emangalisayo!

Idatha ye-backend yayiphezulu, ngokucofa okungaphezulu, ukongeza kwiinqwelo, kunye neentengiso ezininzi. Ndaziva ngathi ndisebenzisa i-steroids.

Ii-algorithms zizinto eziqonda ngokuthe ngqo ubume bomntu.

Ikunika incasa yempumelelo kuqala, ikwenza ucinge ngempazamo, "Wow, eli shishini liyaqala!"

Ngoko umphathi wawangawangisa isandla sakhe wathi, "Yongeza olunye uhlahlo lwabiwo-mali, masiluthabathe!"

Kodwa emva kokuba idatha izinzile, baqonda-ingeniso iphelile. Iindleko zentengiso zaye zinyuka, kwaye i-traffic ibiza kakhulu, i-ROI iphantsi (ukubuyisela utyalo-mali).

Ezo ndawo zibonakala ngathi "ziqhuma" ziziphumo zeqonga "lokunyusa iintlanzi" - nguwe loo ntlanzi.

Ukuyibeka ngokulula, ukugembula kufana nekhasino, apho indlu ihlala iphumelela.

Ii-algorithms ziyazi xa wonwabile kwaye xa ufuna ukuzama kwakhona. Ucinga ukuba ulawula, kodwa ngokwenene ukhokelwa yimpumlo yi-algorithm.

II. Uluhlu lwempahla: Uvakalelo yeyona nto ixabisekileyo, inkohliso yeyona iyingozi kakhulu.

Eyona ngxaki inkulu kunye nabanini bamashishini emveli kukuba banokholo kakhulu kwiimveliso zabo.

Amashumi eminyaka amava angekho kwi-intanethi afake kuwo "ukuzithemba kwemveliso"—"Kudala ndithengisa le mveliso iminyaka engaphezu kweshumi, kwaye abathengi bonke bayayincoma; ngokuqinisekileyo iya kuba yeyona nto ithandwayo kwi-intanethi."

Ngenxa yoko, bakuba beqalile ukuqokelela, yazalisa yonke indawo yokugcina impahla.

Kodwa i-e-commerce ayikho ngaphandle kwe-intanethi; abaphulaphuli ekujoliswe kubo, amajelo, kunye nesantya sahlukile. Ngaphandle kwe-intanethi, uxhomekeke kwilizwi lomlomo kubathengi abaqhelekileyo; kwi-intanethi, uthembele kwi-algorithmic exposure.

Ngamanye amaxesha imveliso iyathandwa kuba i-algorithm inika itrafikhi; ngamanye amaxesha ayidumi kuba akukho mntu unokuyifumana kwiziphumo zophendlo.

Oku kwakhokelela kwintlekele yakudala: ii-odolo zokuqala zanda, zakhokelela ekugcinweni kwempahla ephindwe kalishumi kunoluhlu oluqhelekileyo, kuphela ukuba i-algorithm ibuyele umva ngequbuliso, ibangele ukuba intengiso yehle. Iindawo zokugcina iimpahla zaziphuphuma, ukuhamba kwemali kwaphazamiseka kanobom, yaye imizi-mveliso yayisalindele ukuhlawulwa—lonke ikhonkco lokuthenga lawa.

Kanye njengokuthandana, usenokucinga ukuba xa ekuncumela namhlanje, oko kuthetha ukuba uyakuthanda; kodwa eneneni, uchubekile.

Okwesithathu, ukucinga kwendabuko: ukuphatha i-e-commerce "njengejelo elitsha" kubangele ukuxhatshazwa.

Abanini bamashishini abaninzi bacinga ukuba i-e-commerce imalunga nokutshintsha apho bathengisa khona iimpahla zabo, kodwa ngokwenene ngumdlalo "wokutshintsha indlela abacinga ngayo".

Amashishini emveli agxininisa "izixhobo, ukudibanisa, kunye nobudlelwane," ngelixa i-e-commerce igxininisa "i-algorithms, umxholo kunye nedatha."

Xa umnini-shishini wemveli echitha amakhulu amawaka eedola ukuze aqeshe "iqela le-e-commerce" kwaye elindele ukuba "bazuze iziphumo ngokukhawuleza," kufana nokucofa i-sapling kunye nokukhwaza "khula ngokukhawuleza" -akunamsebenzi ukuwakhawuleza.

Imisebenzi ayingomlingo, kwaye i-algorithms ayiyompanacea.

Njengoko ilizwi lihamba:Ukusebenza kakuhle kunokwandisa imveliso elungileyo amaxesha angama-100, ngelixa ukusebenza kakubi kunokukhulisa amaxesha ali-10 kwaye kusenokubangela ilahleko.

Ichukumisa ngokweneneIntengiso ye-IntanethiIingcali zokusebenza azifane zisebenzele abanye—zikhetha ukuzenzela ngokwazo. Ukufumana iqabane eliyiqonda ngokwenene imisebenzi kunzima kunokuphumelela ilotho.

IV. "Isiphumo setyhefu" seMiyalelo eQhubhukayo: Ubumnandi buza ngokukhawuleza, ukuFa kuza ngokukhawuleza.

Abanini bamashishini amancinci abaninzi aboyiki kakhulu ukungakwazi ukuthengisa, kodwa kunokuba "bathengise kakhulu ngequbuliso".

Ukunyuka kwemiyalelo kufana nembumbulu egqunywe ngeswekile; xa sele uyingcamlile, uya kuba likhoboka.

Ekuqaleni, ndandixakeke kakhulu izandla zam zixinene, ndipakisha kwaye ndithumela iimini nobusuku, ndiziva ngathi ndiphumelele idabi elikhulu. Kodwa nje ukuba i-hype ithe yaphela, uluhlu lwempahla luqokelelene, imbuyekezo yanda, inkonzo yabathengi iye yawa, kunye nokuhamba kwemali yoma, kwaye yonke into yabuyela kwisikwere sokuqala.

Ukunyuka kwemiyalelo akuphumeleli; "yinkohliso."

Iinkosi ze-e-commerce zokwenyani azize zilandele ukukhula okuqhumayo, kodwa kunokuba "uzinzo." Ukuzinza kuthetha ukuqinisekisa inzuzo yenyanga, ukuthintela ukudilika kwekhonkco lokubonelela, kunye nokuqinisekisa ukuba inkcitho yentengiso ibonakala elubala kwaye ineendleko ezifanelekileyo.

Kanye njengomdlali we-chess oyinkosi, bajonga kwiintshukumo ezilishumi eziya phambili, hayi nje imincili yangoku.

5

Ukuyibeka ngokuthe ngqo, i-e-commerce ngoku ibe "ishishini lemveli".

Ngaphambili, wonke umntu wayekhuphisana ngezithuthi; ngoku, ukhuphiswano kuba "omni-channel ulawulo."

Ukuhanjiswa kwemveliso yeeplatform ezininzi, ukutyalwa komxholo, ukwenza imali kwishelufu, kwi-intanethiukukhupha amanziUkusebenza okungaxhunyiwe kwi-intanethi, ukubalwa komjikelo we-inventri, intsebenziswano yekhonkco lokubonelela...

Lo awusengombuzo wokuba "uyayazi na indlela yokuqhuba ishishini," kodwa "ukuba ungumntu oliqonda ngokwenene ishishini."

Ukuze uphile kwi-e-commerce, awudingi amaqhinga, kodwa umonde.

Iimveliso ezilungileyo + ikhonkco lobonelelo olulungileyo + ingqondo ezinzileyo – ngunxantathu wegolide lowo.

Awudingi ukuleqa emva kotyando kwii-odolo. Logama nje usenza imali encinci ngentengiso nganye, uluhlu lwakho lwempahla luhamba kakuhle, kwaye wonke umthengi uyabuya ukuze aphinde athenge, emva koko uphumelele.

Ukuyibeka ngokuthe ngqo, i-e-commerce "ngumdlalo omdala" kwinqanaba elahlukileyo. Abaphulaphuli bayatshintsha, iskripthi sitshintsha, kodwa abadlali-kufuneka bafunde ukutshintsha imigca yabo.

Isiphelo: Urhwebo lwe-E-ayisiyonto idlulayo, kodwa luhambo lokuzilima.

Abantu abaninzi abenza i-e-commerce bagxile kwitrafikhi, kodwa balibale ukubona indlela yabo ngokucacileyo.

I-e-commerce yokwenyani ayikho malunga nokudlala i-algorithms; imalunga nokuqonda indalo yomntu. Kufuneka uqonde ukungabaza kwabathengi, "ukubawa" kwe-algorithms, kwaye uyazi ukuba "ukunciphisa ilahleko yakho."

Yiba nengqiqo ekulawuleni itrafikhi, lawula uluhlu lwempahla, lumka malunga nokunyuka komyalelo, kwaye ube nombono wexesha elide weshishini.

Xa ufunda ukuphatha yonke ilahleko "njengemali yokufunda" kunye noguquko ngalunye "njengomqondiso," ngoko uguquke ngokwenene "kumnini wamashishini amancinci" abe "kumdlali omtsha weshishini."

Isishwankathelo sokugqibela:

1. Ukusasaza isakhono sobugcisa, kodwa ngakumbi imfazwe yengqondo. Ii-algorithms kuqala zinika inkuthazo, emva koko uvune imbuyekezo.
2. Uluhlu lwempahla ngumgibe, kwaye ukuzithemba okungaboniyo kokona kuyingozi.
3. Ukunyuka komyalelo kuyityhefu; izisa ubumnandi bexeshana obulandelwa yiminyaka emithathu yobukrakra.
4. Imveliso elungileyo yingqiqo esisiseko; imisebenzi yiglasi nje yokukhulisa.
5. I-E-commerce ayiyonto edlulayo; ngumzamo wexesha elide.

Funda ukubala kuqala, wandule ukufunda ukufunda ingqondo. Ukuqonda idatha kunye nokugcina isantya esizinzileyo zizitshixo zokuphumelela ngokwenene.

Imfihlo yokugqibela ye-e-commerce ilele ekukhuleni okuzinzileyo, hayi ukukhula okuqhumayo.