Uhla lwemibhalo ye-athikili
Abanye abasebenzisi benethiwekhi banelukuluku lokuthi bangayenza kanjani imali ngokudla?
Ngakho-ke, abadali bezinkundla zokuxhumana abahlobene nokudla benza kanjani imali?
Kalula nje, imodeli yenzuzo yama-akhawunti evidiyo amafushane okudla e -Douyin ukwengeza izinqola zokuthenga zevidiyo nokusakaza bukhoma.
Kunama-blogger okudla amabili anokhiye ophansi uma kuqhathaniswa. Nasi isingeniso esifushane sokuthi benza kanjani imali?
Amahange okudla e-Douyin enza kanjani imali?
Umthengisi we-e-commerce owashintsha waba yi-blogger yokudla: Ngesikhathi sobhubhane ngonyaka odlule (2020), wonke umuntu wayevaleleke ekhaya.
- Lapho ebona othile ku-Weibo ethi ividiyo yokudla yayinhle, washeshe wathatha isinyathelo. Ungumenzi wokudla okulula. Ngemva kwesigamu sonyaka, unabalandeli abacishe babe yizigidi ezingu-200.
- Unamavidiyo ambalwa nyanga zonke aqhumayo. Uma nje elenga inqola yokuthenga, imali engenayo yekhomishini ingu-10+, okungukuthi, amakhulu ezinkulungwane zamaRandi ngenyanga.
- Akabuvezi ubuso bakhe, akakhulumi, akanalo iqembu, futhi uthwetshulwa ngomakhalekhukhwini, konke kuncike ezandleni zakhe ezinekhono nobuhle obuhle.
- Uzobona i-akhawunti yakhe muva nje, unabalandeli abangaphezu kwezigidi ezi-500.Yenombolo yenhloko yomsindo.
Imodeli yenzuzo ye-akhawunti yevidiyo emfishane yokudla ye-Douyin
Umuntu odumile onethonya lokudla kuWeibo, owayekhululekile futhi engenaso isifiso sokwenza imali, ukhulume ngoDouyin (TikTok) lapho bekhuluma ngakho. Uthe wayevilapha kakhulu ukukusetha, kodwa umngane wakhe wamnxusa ukuba aqale. Ngokumangazayo, kungakapheli nenyanga, eqala ekuqaleni futhi engenazo izikhangiso ezivela kuWeibo , wathola abalandeli abangaphezu kuka-100,000. Okubaluleke kakhulu, amavidiyo akhe amabili amafushane abonisa izinqola zokuthenga athengise izimpahla ezibiza ama-yuan angu-50,000 kanye nama-yuan angu-70,000 ngokulandelana, kanti ukusakaza kwakhe bukhoma kokuqala kwakhiqiza ama-yuan angu-200,000 ekuthengisweni.
Ngeke ngingene kwezinye izibonelo, kodwa ngamafuphi, ukudla kulula kakhulu ukukungena uma kuqhathaniswa nezezimali, ukucula, ukuhlela amafilimu, ukuhamba, idrama, noma ukwabelana ngemikhiqizo ngoba kunikeza ingcebo yezinto ezibonakalayo futhi cishe akunakwenzeka ukuthi kuphele. Kulezi zinsuku, ukuze uphumelele esigabeni sokupheka, kungcono ukuba namakhono okupheka, umuzwa wobuhle, noma ukubukeka okuhle. Ngisho noma ungenalutho ngo-19, usengaba yi-blogger yokudla.
Okokugcina, kungakhathaliseki ukuthi udala luphi uhlobo lwemidiya, kungaba ividiyo noma umbhalo, ngaphezu kwezinto ezinhlanu wonke umuntu aziyo—“ubuhle, ukuhleka, izinyembezi, ukumangala, nolwazi”—ngicabanga ukuthi kufanele futhi ufake igama elithi “ukuzijabulisa.” Umsebenzi wakho kumele ube bushelelezi, futhi umculo noma ukubhala amakhophi kumele kugeleze ngokwemvelo, kunikeze abantu umuzwa wokujabulela. Uma unezinto ezingaphezu kwezimbili kulezi eziyisithupha, cishe uzoba ngumuntu odumile.
Kunconywa ukuthi uXiaobai enze imizamo engabizi kakhulu futhi angatshali imali ngokungaboni.
Ukwenza amavidiyo amafushane kungathuthukisa ikhono lakho ekuhlanganiseni, ekukhanyiseni, ekusetshenzisweni kombala, ekukopisheni, ekuhleleni nasekulandeleleni umsindo. Uma unamathela kukho izinyanga ezimbalwa, ngeke usaba yimfundamakhwela. Uma kufika umjikelezo olandelayo wamabhonasi, ungakwazi sebenzisa ithuba.
Ama-cores ayi-6 enzuzo ephumelelayo yemidiya yokuzenzela
Ukuze ube yi-self-media, empeleni, umongo yimisho emi-2:
- ubuhle, ukuhleka, izinyembezi, okungavamile, ukufunda, okupholile
- Ukucabanga komsebenzisi: Qiniseka ukuthi uyaqonda ukuthi abafundi badinga ini nokuthi bangazuza kanjani, hhayi lokho abakuthandayo.
- Iphuzu lokuqala ukuhlukanisa;
- Iphuzu lesibili uzwela.
- Inhlanganisela yakho kokubili ayinakunqotshwa.
ubuhle, ukuhleka, izinyembezi, okungavamile, ukufunda, okupholile
- Ubuhle: Kuphakathi kokuthi inani lobuso liphezulu, noma isithombe sihle
- hleka: ezihlekisayo
- Izinyembezi: ezivusa amadlingozi, ezikhala izinyembezi, ezizwakalayo
- Okungavamile: kuyahlekisa futhi kuyathanda ukwazi
- Ukufunda: ulwazi oluphumayo, izimpahla ezomile
- Okupholile: Isigqi se-copywriting noma ividiyo siyashelela, futhi kuzwakala kuqabula ukuyibuka
Uma ungakwazi ukwanelisa ngaphezu kwezi-6 zalezi zinhlamvu ezi-2, zizoduma.
Ukucabanga komsebenzisi
Ukucabanga komsebenzisi: Qiniseka ukuthi uyaqonda ukuthi abafundi badinga ini nokuthi bangazuza kanjani, hhayi lokho abakuthandayo.
Ngokwesibonelo, othile wabhala ku-Weibo ethumela amasethi ezitifiketi zezakhiwo ezingu-16. Lokhu ukuzihlonipha, futhi abantu banomona, bayabuzwa, futhi bathi kuvela ku-PS.
Ngemva kwalokho, ngomkhiqizo omkhulu, nxazonke kanye nokuminyana okuphezulu kwezimpahla ezomile, abasebenzisi benethiwekhi bazozuza kukho, futhi wonke umuntu uzoqonda ngokwemvelo ukuthi indlu izuzwa kanjani. Lokhu ukucabanga komsebenzisi.
Ngethemba ukuthi isihloko esithi "Ababhlogi Bokudla ku-Douyin Bayenza Kanjani Imali? Imodeli Yenzuzo Yama-akhawunti Amafushane Evidiyo Yokudla ka-Douyin," esabiwe kubhulogi likaChen Weiliang ( https://www.chenweiliang.com/ ), sizokusiza.
Zizwe ukhululekile ukwabelana ngalesi sixhumanisi sendatshana: https://www.chenweiliang.com/cwl-1154.html