Ungakhangisa kanjani ngempumelelo ku-Facebook? Ingabe izikhangiso ze-FB zingasetha amabhidi?

Uma unesitolo se -e-commerce noma ikhasi le-Facebook elihlanganisa yonke imingcele , kungenzeka ukuthi awuzange ucabange noma awunayo indlela yokulandelela amakhasimende akho.

Uma usebenzisa izikhangiso ze-Facebook, ungasebenzisa i-"Retargeting" ukuze uqondise kabusha izikhangiso zakho.

Ungakhangisa kanjani ngempumelelo ku-Facebook?

1. lapho usuphumeleleUngabhala kanjani ikhophi yesikhangiso se-FacebookNgemva kwalokho, qalaKhangisa kuFacebook,
2. Amakhasimende angaba khona abona isikhangiso sakho, kodwa awathengi.
3. Bese baya ku-inthanethi, isikhangiso sakho esikhonjwa kabusha siyavela, sivuse intshisekelo yabo futhi, bese ithemba lakho libe ikhasimende lakho ngokushesha.

Kuye ngesizindalwazi sakho, ungenza Ukuqondisa kabusha izilungiselelo zesikhangiso:

• abantu abakuthumelele umlayezo
• uvakashele iwebhusayithi
• okunike uhlu
• ulwazi lwekhasimende
• yabona ividiyo
• Ikhasi le-Facebook lihlanganyele
• Isikhangiso somlayezo womxhasi

Kwenze kube lula kuwe ukukulandela.

Kungani Ukhombe Kabusha Izikhangiso Zokumaketha nge-Facebook?

Ngoba uma ungasebenzisi izikhangiso ze-Facebook zokuqondisa kabusha ukumaketha ku-inthanethi , u-80% wesabelomali sakho sokukhangisa uyachithwa.

Izinzuzo zokusebenzisa izikhangiso zokumaketha kabusha ze-Facebook:

1. Inganciphisa izindleko zesikhangiso se-Facebook
2. Khulisa ukubuyisela kwakho ezikhangisweni ze-Facebook.
3. Isikhuthazo sokuthenga.

Kungani abantu abaningi behluleka "ngethemba lokumaketha"?

• Abantu abaningi abanayo indlela efakazelwe yokuheha amakhasimende;
• Bathandazela ukuthi ucingo luzikhalele amakhasimende eze kubo;
• Bazama zonke izinhlobo zokumaketha kanyeamanziizindlela, kodwa azikho ezisebenzayo noma ezihlala njalo;
• Umholo wabo wenyanga awuzinzile;
• Ukukhathazeka nokukhathazeka nsuku zonke lizovela nini ikhasimende elilandelayo?
• Ingabe sebesonqenqemeni lokusinda futhi abazi ukuthi benzeni?

Uma ufuna ibhizinisi eliphumelelayo, kumele ube nohlelo oluqinisekisiwe kanye nesu lokumaketha online ;

Okulandelayo, yabelana ngokuthi ungaqhubeka kanjani nokwandisa amakhasimende akho ngo-30% -50% njalo ngenyanga.

Amaqhinga Asebenzayo Okukhangisa ku-Facebook

• Thumela amavidiyo nezithombe ezibalulekile.
• Khangisa kubantu ababukele ividiyo futhi baxhumana nekhasi,
• Phinda uqondise kubantu ababukele amavidiyo anenani elingu-25% (anembe kakhudlwana futhi ashibhile kakhulu, kunganciphisa izindleko zokukhangisa).

Idatha iyigolide; ungachithi idatha yakho, udinga ukuyilandela.

Landela amakhasimende ngaphandle kwezikhangiso ze-Facebook:

• landelela mathupha
• Thumela ividiyo yenani, ufakazi wekhasimende
• Ukusakaza bukhoma (Ukwakha ubudlelwano)
• Email

Izikhangiso ze-Facebook ezikhomba kabusha zilandelela amakhasimende:

• abantu abakuthumelele umlayezo
• Iwebhusayithi evakashelwe (ATC, IC)
• okunike uhlu
• ulwazi lwekhasimende
• yabona ividiyo
• Ikhasi le-Facebook lihlanganyele
• Isikhangiso somlayezo womxhasi

(kubaluleke kakhulu, kufanele ukwenze)

8020 imibono yokubusa, beka izikhangiso ze-Facebook:

1. U-80% wezindleko zokukhangisa unikezwa abantu ongabazi
2. U-20% wezikhangiso awusetshenziselwa ukulandelela okuthi Landela

Ingabe Izikhangiso ze-Facebook Zingawubeka Ibhidi?

Isu lokuthola ukuvuza ngenani eliphansi alijwayelekile neze kubakhangisi.Iwukubeka izimo kuqala, bese ulungisa ibhidi iye kweliphansi kakhulu, bese uzama ukuthola ithrafikhi ngentengo ephansi kakhulu.

Izilungiselelo zokulethwa kwe -Facebook zifaka phakathi inketho yokubhida okuncane okuzenzakalelayo.

• Kepha ngasikhathi sinye, ungangeza ikepisi eyengeziwe ukuze ugweme amabhidi ezikhangiso ze-Facebook adlula leyo cap.

Khetha ukubonisa izikhangiso ze-Facebook kumakhasimende aqondisiwe wekhwalithi ephezulu:

• Izikhangiso ze-Facebook zihlukile.
• Ungakhetha ukukhombisa i-FacebookKhangisa kumaqembu amakhasimende okuqondiwe aphezulu.
• Ngakho-ke uma ufuna ukukhombisa izikhangiso ze-Facebook kumakhasimende akho afanelekile, keBese uvele ukhokhe imali efanelekile ukuze amakhasimende abone isikhangiso sakho!

Setha isisekelo samakhasimende esifanayo:

• Ake sithi iklayenti lakho, abantu abayi-1000 abathenge indlu, bangathola i-Facebook ukuze ikusize uthole abantu abafanayo futhi uthole imbuyiselo engu-23.07x.
• Ukwazi i-algorithm yesistimu ye-Facebook, akudingeki ukuthi ushise imali futhi uthole ukuthengisa okwengeziwe.

Amakhasi e-Facebook afinyeleleka kalula kakhulu: abantu abangu-5.2% kuphela abangawabona.

• Ngenxa yokuthi inkundla ye-Facebook idinga ukwenza imali uma ifuna ukusebenza njengenjwayelo, i-Facebook ifuna ukuthi sikhokhele ukukhangisa.

I-Facebook Ad & Facebook Page ngayinye inamaphuzu, njengenkomba yenani:

• Khulisa Ivelu Lomkhangisi + Thuthukisa Umuzwa Womthengi
• Ibhidi yomkhangisi x isilinganiso sesenzo esilinganiselwe + ulwazi lomsebenzisi

• Ingabe kukhona ohlanganyele (njengo, chofoza, bukela)?
• Ingabe abasebenzisi bayayithanda? Ingabe izikhangiso ze-Facebook zibikiwe?
• Ibonise abantu abalungile, kanjeFacebookIzindleko zokukhangisa ziya kuncipha.

Izindlela Ezi-3 Zokwehlisa Izindleko Zakho Zesikhangiso Se-Facebook

Sonke isikhangiso se-Facebook sinamaphuzu, futhi ukwazi ukuthi ungasithuthukisa kanjani isikolo sakho kunganciphisa izindleko zesikhangiso sakho.

Nazi ezi-3 zazo ezingakusiza ukuthi wehlise izindleko zokukhangisa ze-Facebook ngezinga elithile.

1. Ingabe kufanele ufake ama-emoji embhalweni wakho?

• Amaphethini e-Emoji emoji angenza ikhophi yesikhangiso se-Facebook ibukeke icace kakhudlwana;
• Ngesikhathi esifanayo, kungase futhi kuthuthukise ukunaka komsebenzisi;
• Kodwa qaphela ukuthi ungabeki kakhulu.

2. Buza umbuzo?

• Buza imibuzo ukuze uvumele abantu bahlanganyele nezikhangiso, ukuze izikhangiso zishibhe, futhi inkundla ye-Facebook nayo ithanda izikhangiso ezinokusebenzisana okuphezulu;
• Lapho abantu abaningi bechofoza futhi bahlanganyele nesikhangiso, ishibhile.

3. Ukukhangisa okunethemba?

• Ingabe inkundla ye-Facebook ingathola ukuthi isikhangiso sinethemba?Uma isikhangiso sinethemba elikhulu, amaphuzu aphezulu kakhulu;
• I-Facebook Ads Score ibaluleke kakhulu, futhi uma sehlile, Izikhangiso ze-Facebook zizobiza kakhulu.

Ukukhangisa ngempumelelo ku-Facebook, kudinga isineke nekhono:

• Ikhono eliwumgogodla lokukhangisa kwe-Facebook ukusebenzisa kahle ukuhlola okuguquguqukayo kokulawula okuhlinzekwa yi-Facebook, okubuye kubizwe ngokuthi ukuhlolwa kwe-A/B.
• Enqubweni yokukhangisa ku-Facebook, zama ukwenza ukuqagela okumbalwa ngangokunokwenzeka futhi uqoqe idatha eyengeziwe nezibonelo ezivela kubancintisana nabo.
• Zama ukuhlola izikhangiso ze-Facebook eziningi ngangokunokwenzeka ukuze uthole isiphetho esinembe kakhudlwana.
• Uma uqala ukukhangisa ku-Facebook, kuyinto evamile ukuthi ungathola i-ROI ephansi.
• Ungasondela kuphela kokuhle uma uchitha isikhathi nemali ekuhloleni izikhangiso ze-Facebook okuqhubekayoIsilinganiso sokukhiqizaukukhangisa.