Uhla lwemibhalo ye-athikili
Abanikazi bamabhizinisi e-e-commerce abagcina bephumelele yilabo abasebenzisa "ama-mad dog"! 🐶💣
Ngabe ucabanga ukuthi ekugcineni, i-e-commerce incike kusibindi? Akulungile, kuya ngonya nesineke seBoston Matrix.
Iyini iBoston Matrix ye-e-commerce? Ukuwuqonda kahle kuyisihluthulelo
Ngamafuphi, i-Boston Matrix ihlukanisa imikhiqizo yakho ngezinhlobo ezine : Izinkanyezi🌟, Izinkomo Zemali🐄, Izinja🐕, kanye Nama-Question Marks❓.
Imikhiqizo yenkanyezi inenzuzo ephezulu kodwa ayizinzile futhi ingatholakala ngenhlanhla kuphela.
Imikhiqizo ye-Taurus, ukuthengwa kabusha okuzinzile kusekela ukuhamba kwemali.
Umkhiqizo wenja ekhuni unokuthengiswa okubi kanye nenzuzo, kodwa ungaba inja ehlanyayo ngemva koshintsho.
Imikhiqizo yezimpawu zombuzo inamandla amakhulu kodwa ayikaqinisekiswa. Ukuthi ufuna ukubheja kuzo kuncike embonweni wakho.
Kungani lokhu kubalulekile? Ngoba izinkampani eziningi ze-e-commerce zifa ngokushesha ngoba zithukuthele kakhulu ngezimpi zamanani kangangokuthi zihlushwa ukopha kobuchopho, kuyilapho ochwepheshe bengalwi ngokucasuka, kodwa ngamasu kuphela.
Isinyathelo 1: Imikhiqizo eshisayo izokopishwa, ngakho thatha isinyathelo kusenesikhathi
Uma sakha umkhiqizo ophumelelayo, kumelwe sazi ukuthi uzokopishwa yizimbangi zethu zingakapheli izinyanga ezintathu.
Kuleli qophelo, unezinketho ezimbili:
Kuphakathi kokuthi usola umhlaba noma ulungiselela ukuthuthukisa ngokumamatheka.
Ngikhetha okwakamuva.
Isibonelo, inyama ye-crab ye-crab yegolide emnyama evela kuhlobo oluthile lwe-C inguqulo ethuthukisiwe yenyama ye-crab leg ethandwayo.
Ngenkathi abanye besaqhudelana ngentengo, u-C othile usebeke ama-prawns eqophelweni eliphezulu emashalofini, adayiswe aphela ngokushesha njengoba ebekwe emashalofini izolo.
Kungani? Ngoba ama-prawns aqandisiwe ajwayelekile, kodwa u-C uye wawenza kahle kakhulu.
Isinyathelo sesi-2: Imodeli ethuthukisiwe = isikhali sokulwa nezimpi zamanani
Uma impi yentengo igadla futhi abanye behlisa izintengo, sisebenzisa amamodeli athuthukisiwe ukuchoboza amamodeli awo amadala.
Lokhu kubizwa ngokuthi ukungabhidli odakeni, kodwa ukushintsha izinkundla zempi ukuze uqhubeke nokuvuna imivuzo.
Ngoba ngiyazi:
Ukuncintisana kwezimakethe okuqinile kuyinto evamile, kodwa abantu abaningi basinda ngokunciphisa amanani, futhi bagcine befa ngokushesha.
Amamodeli ethu athuthukisiwe agcina ikhwalithi ngenkathi ezuza ukuhlukaniswa, ukuze amanani ahlale eqinile futhi inzuzo ingavikelwa.
Isinyathelo sesi-3: Yakha amamodeli amasha kusenesikhathi ukuze umelane nokuhlasela komphikisi
Ukuthuthukisa amamodeli amasha akuyona into engenziwa ngokuzenzakalelayo.
Kusukela ekukhethweni komkhiqizo, ukuhlola, ukwenziwa ngcono kwe-supply chain, kuya kumbono wokupakisha nesu lokuqukethwe, kungathatha isigamu sonyaka kuya onyakeni.
Ngalesi sikhathi, umphikisi kufanele ukuthi ubesijaha ngokuhlanya.
Abantu abaningi abazange bakunake ukugcinwa kwemfihlo esikhathini esidlule, ngenxa yalokho, imidwebo yaputshuzwa yifekthri, kwase kuphelile ngomdlalo.
Kwehlukile manje. Kufanele sihloniphe isiyalo lapho silwa, sixoxisane ngezivumelwano zobumfihlo kusenesikhathi, sizinzise uchungechunge lokuhlinzeka, futhi silawule ngokuqinile imigudu ephumayo ngaphambi kokuthi umkhiqizo uphume.
Ukuze wenze ucwaningo kanye nentuthuko, kufanele ukwazi ukumelana nokuhlaselwa kwabancintisana nabo futhi ugcine ukugeleza kwemali okuzinzile ngokusekelwa yinzuzo.
Imakethe eyisisekelo ezinzile: Imikhiqizo yeGolden Bull ihlala ibalulekile
Imikhiqizo yezinkanyezi ze-niche esezingeni eliphezulu isetshenziselwa ukuzuza imali ye-R&D kanye nokugqugquzela abasebenzi ababalulekile.
Umphakathi uthengisa imikhiqizo ye-Taurus ngentengo ephansi ukuze uzinze ukuhamba kwemali kwansuku zonke, ukusekela iqembu, ukusimamisa uchungechunge lokuhlinzeka, kanye nezindleko eziphansi.
Ibhizinisi elilahlekelwa umugqa walo ophansi wenzuzo bese livakashela ekwenyukeni kwamanani aphansi amanani aphansi lizohluleka ngokuhamba kwesikhathi.
ngani?
Ngaphandle kwenzuzo, umphathi unciphisa amathuba, abasebenzi bayakhononda, ikhwalithi iyawa, amakhasimende ayalahleka, bese kulandela umjikelezo omubi.
Imikhiqizo yezinja ezihlanyayo: isikhali esifihliwe sabaphathi be-e-commerce
Ochwepheshe abalokothi bahlanganyele ezimpini zamanani, bazodala "imikhiqizo yezinja ezihlanya".
Iyini Imikhiqizo ye-Mad Dog?
Okusho ukuthi, mane wenze imikhiqizo yezinja ibe ngamamodeli anenani eliphansi kakhulu, futhi uyikhulule ngenkuthalo ukuze ilume imikhiqizo yezinkunzi zezimbangi.
Imikhiqizo yezinja ezihlanyayo ayifuni ukwenza imali, kodwa ukulimaza kuphela, ukucekela phansi imali yabaphikisi futhi iguqule izinkomo zabo zemali zibe izinja eziminyene.
Ngalesi sikhathi, wenza imali ngemikhiqizo yakho ye-Taurus ezinzile futhi uthole inzuzo ephezulu ngemikhiqizo yakho yenkanyezi, kuyilapho abaphikisana nawe beshaywa phansi ngaphandle nethuba lokulwa.
Lona ingqikithi yangempela yeBoston Matrix empini yebhizinisi.
Kungani abaphathi abaningi be-e-commerce behlulwa yiBoston Matrix?
Abantu abaningi bahileleka ezimpini zamanani ngoba “becasukile”.
Ochwepheshe bazibandakanya ezimpini zamanani ngezinhloso zamasu.
Zibukeka zifana, kodwa empeleni kunomehluko phakathi kokuphila nokufa.
Lapho abanye basebenzisa i-Mad Dog ukuze bahlasele umkhiqizo wakho we-Taurus, uma ungenawo amamodeli athuthukisiwe kanye nemikhiqizo yenkanyezi ukuze uyisekele, ungahlanganyela kuphela empini yamanani nabo, ube mpofu futhi ube mpofu, futhi ekugcineni ufe buthule.
Ochwepheshe basebenzisa imikhiqizo yezinja ezihlanyayo ukuze bahlasele imali yakho, futhi basebenzise imikhiqizo yenkanyezi neyenkunzi ukuze bazinze inzuzo.
Umphumela ulula: awunayo imali yokuqhubeka nokulwa, kodwa wenza imali ngokukubuka uwa.
Isetshenziswa kanjani iBoston Matrix ukunqoba impi ye-e-commerce?
🔹Dala into eshisayo engakwazi ukukopishwa, kodwa hlela izinto ezithuthukisiwe kusengaphambili
Imikhiqizo eshisayo izokopishwa nakanjani, ngakho ungaphuphi ngokuba ne-monopoly unomphela.
Kuphela ngokwenza ngcono nokuhlukanisa kusenesikhathi lapho singahlala sihamba phambili.
🔹Imikhiqizo yenkanyezi inesibopho senzuzo, futhi imikhiqizo ye-Taurus inesibopho sokuqina
Imikhiqizo yezinkanyezi iyimikhiqizo yobuchwepheshe obuphezulu nekhwalithi ephezulu, enamaphrimiyamu aphezulu nedumela elihle.
Imikhiqizo ye-Taurus iyimikhiqizo ebalulekile enamazinga okuthenga kabusha azinzile kanye nokugeleza kwemali okuzinzile.
Kuphela uma lezi zimbili zihlanganisiwe lapho inkampani ingaphila isikhathi eside.
🔹Sebenzisa kalula imikhiqizo yezinja ezihlanyayo ukuhlasela izimbangi
Ungesabi ukulahlekelwa imali. Lahla imali encane futhi uvumele umphikisi wakho alahlekelwe yisamba semali.
Imikhiqizo ye-Mad Dog iyizikhali, hhayi imithwalo.
🔹Qhubeka ne-R&D ukuze ulondoloze imigoqo yesikhathi eside
Ucwaningo nokuthuthukiswa kwamamodeli amasha kufanele kuqhubeke, kube nenzuzo yokulusekela kanye namasu okusekela ijubane locwaningo nentuthuko.
Isiphetho
I-E-commerce iyisithombe sangempela somthetho wehlathi.
Impi yentengo ayiwona umgomo. Ukugeleza kwemali kuyigazi, inzuzo ingumsipha, kanti i-R&D ingamathambo.
Sebenzisa ukucabanga kweBoston Matrix ukuze uhlukanise imikhiqizo, ungqimba lwamaqhinga, uguqule izimpi zamanani zibe amathuluzi, ukugeleza kwemali ekhuluphalisiwe, futhi wenze umsebenzi omuhle ocwaningweni nasekuthuthukisweni, ukuze izimbangi zakho zicasulwe empini yamanani, futhi uzokwenza inzuzo engaguquki ekugcineni.
Lawula isigqi sokuhlasela ngakunye, phatha isigqi sokuphindwaphindwa komkhiqizo ngamunye, futhi uqongelele amandla amakhulu kulayini wokuhlanganisa obonakala ujwayelekile.
Leli isu langempela legolide le-e-commerce.
Isifinyezo sokugcina
- Imikhiqizo edayiswa ngokushisayo ku-e-commerce nakanjani izokopishwa, ngakho-ke kuyadingeka ukulungisa izinguqulo ezithuthukisiwe kusenesikhathi ukuze ubhekane nezimpi zamanani.
- I-Boston Matrix ihlukanisa imikhiqizo ibe izinkanyezi, izinkunzi, nezinja, isebenzisa amasu anembayo ukuze igweme ukuvela okungaboni.
- Imikhiqizo ye-Mad Dog iyizikhali ezihlaselayo ezihlasela imikhiqizo ye-Taurus yomphikisi ukuze zithole inzuzo yemakethe.
- Ukugeleza kwemali okuzinzile kanye nenzuzo kuyizimfuneko ze-R&D zesikhathi eside kanye nokumelana nengcuphe.
- Abaphathi bangempela be-e-commerce basebenzisa isu nokucabanga kwe-matrix ukuvuna imakethe esikhathini eside.
Ayikho inhlanhla ebhizinisini le-e-commerce, uhlelo kuphela, isigqi namasu.
Usalindeni?
Sebenzisa i-Boston Matrix ukwakha kabusha isigqi esiwinayo sebhizinisi lakho le-e-commerce, usinde, uphile kahle, futhi uphile isikhathi eside!
Ngethemba ukuthi isihloko esithi "Isifundo Se-Boston Matrix Case Study: Thuthukisa Ngokushesha Isu Lakho Lokwenza Imali Usebenzisa Ithiyori Nezimiso!" esabiwe kubhulogi likaChen Weiliang ( https://www.chenweiliang.com/ ) sizokusiza.
Zizwe ukhululekile ukwabelana ngalesi sixhumanisi sendatshana: https://www.chenweiliang.com/cwl-32969.html